2.

0 Company overview
2.1. an overview of Organization

As one of the world’s largest food and beverage company, Nestlé have enriched the quality of
life of the consumers and their family in about 191 countries for 150 years. They have partnered
with Bangladesh for 25 years for the ensure a healthier future for country. Started out in 1992 as
a joint venture between Nestlé S.A,Switzerland and Transcom Limited . With this Nestlé
Bangladesh Limited started their operations in its factory in Sreepur during 1994. But in 1998,
Nestlé bd ltd turned into 100% owned subsidiary of Nestlé S.A.

Nestlé bd ltd helped the consumers over the decades to take better care of themselves and their
families by providing various products and services. They are educating the masses on proper
nutrition, farmers are being trained by them as well as improving their livelihood and
environmentally sustainable operations are being promoted .They are mostly involved the
communities where they operate.

Nestlé Bangladesh limited have brands in their current product portfolio like
the top priority of Nestlé is the quality and safety of their customers. this applies to their entire
portfolio system. in order to enhance the quality of life,the product lines of Nestlé are being
innovated continuously with the promise of good food, good life and their contribution to the
healthy future of Bangladesh.
history of Nestlé
1867 was an era where premature baby who can't breastfeed, used to die due to malnutrition. it
was worrying that many infants to lack of breastfeed alternative. Henry Nestlé plants about this
need and made 'farine lactee' which is a infant food. Its is the only product that help baby survive
as it is easily digestible. this was revolutionary at the time. that's the Fame nestlés success spread
very fast. this created opportunity for Nestlé to initiate his own business with sheer determination
and commitment. trough Nestlé s 150 years run, they follow this life changing innovation as a
model. this shows that the company is skilled in anticipating and meeting the changing demands
of the customers. 1 billion products of Nestlé are consumed worldwide per day.The company
employs 3,40,000 people and businesses in more than 197 countries. it is vast compared to the
business founded by Henri Nestlé in Velvey, Switzerland. Even now, Nestlé still adapts to its
original value by keeping its logo same and headquarter in the city where it was founded.
Though the cans weren’t new, the canned nutritious meal were the new thing at that time. Such
foods were convenient as easy to heat, store for a long time and easy to carry. due to its easy
transportation, it can be consumed anywhere. Even people can consume them cold. For example,
products like the cup of Nescafe made our modern life easier. These helped to shape our life and
would never be the same without it.
1960 the convenience of Nestlé Frozen Food and ice cream could be enjoyed. The company
enter this market when the popularity of domestic fridges were on the rise. Through the
breakthrough of Nespresso system, that changed the premium coffee experience, took the
company one step further. it's another innovation that changed the quality of people’s life. in
1904 Nestlé first business

Nestlé started the chocolate business in 1904 at the time it took export sales from Peter” and
K0tler, later accumulated brands like KitKat and Cailler. Currently in this Nestlé business spread
to the no go will you the beverages, water, daily, confectionery, pet care, even skincare. By
creating Nestlé health Science in order to improve nutritional health care product , Nestlé had
increased its leadership in Nutrition and Health.

2.2) HR policy of the organization

2.2.1) policy on condition of work and employment:

Nestlé ensures the good working environment and flexible possibilities for employment. The
balance of private and professional life is supported by it and it is consistent with that ambition
as a leader of Nutrition and Health. The communal involvement is supported by Nestlé and They
encourage the employees to do so as they provide flexible working conditions. The capabilities
of the line manager are encouraged to improve in their area of responsibilities as they are
required to take personal ownership over the safety and health with in their area of supervision.
Nestlé make sure that the required working condition are available and take care of all the people
both external and internal premises with the contractual obligation of the service providers.
Nestlé believe that the building block of relationship is the trust and respect of all level
employees.No harassment or discrimination is tolerated by Nestlé .HR ensures the presence of
respectful dialogue and listens to employee’s voices.

2.2.2) Nestlé Total Reward Policy:

Remuneration and benefits are not only gained by solid performance like attracting new hires
and keeping the employee engaged. But also through relationship with the line manager and
colleagues, recognition and experience due to working for Nestlé etc These are the Rewards as a
whole. Fixed pay, variable pay, Benefits, work environment, personal growth and Development
are the key elements that Nestlé focuses on that are defined as the Total Reward. Nestlé wants
each of its employee to grow evolve and contribute. Nestlé Total Rewards program are
established based on social and legal condition of the country. The responsibility of the manager
is to give the remuneration of their employee according to the company policy. HR management
should make things clear about remuneration and benefits to the employees.

2.2.3) Expatriation Policy:

Individual and business objective are achieved through the rewards and development for high
performance .Nestlé ensures that the employees are aware about the impact of their works and
are in sync with their challenges and responsibilities. To meet the challenges in order to achieve
the objective the line manager and the employee work together. This outputs high performance
and it is rewarded accordingly while the low performance are managed with integrity
Performance Evaluation Process, Progress and Development Guide, 360° assessments are the
tools that are used to acess the employee performances. Each Manager coaches the employee and
monitors the objective of the organization. The employees are encouraged to express their
objective and expectations through open dialogue. Nestlé put importance on cultural diversity,
the employee of one country has the opportunity to work on another . In Nestlé promotion
depends on performance and behavior as well as future potential. The active rigorous succession
plan is taken up by Nestlé to ensure a strong pipeline for the future successors in order to meet
their needs. They are creating sustainable conditions for gender equality and diversity

2.2.4) the Nestlé employee relation policy:

The culture of trust mutual respect and dialogue are created in Nestlé since its founding. The
positive individual and collective relationships are maintained by the management and
employees of Nestlé. Nestlé gives the right to the employee to bargain collectively as well as
ensure the frequent communication in the workplace. The employees of Nestlé have good
relationships with the management. Nestlé created shared value through two-way dialogue with
the employee that is improvement on the traditional collective bargaining, in order to share
knowledge and create opportunities. Nestlé is making required arrangements for fair and
constructive dialogue between the company and the employer representatives in order to
overcome the future possible difficulties and reach agreements between them.

2.2.5) Nestlé on the move:

human resource management supports the organizers “on the moon”. Nestlé wants to
establish minimum level of management and broad span of control with the structures
that are black and flexible which will enable employee development, efficiency and ease
implementation of principles. Increased efficiency results from less number of hierarchial
layers that also results in increased cooporation among employees. Nestlé believe that
this will increase the flexibility and accountability. Indeed it supports the current business
requirements and trends for the innovative company to work along with competitive
intensities. The symbol believes have inspired Nestlé to grant an environment that puts
emphasis on strong willing support, work in multiskilled teams where there is
cooperation instead of competition, individual responsibility. Nestlé is in dynamic
organization that innovates and allows different perspective to flourish. Employees are
encouraged to take risks and learn from their mistakes. The combination of the scope and
brand strength of Nestlé with the with the knowledge and creativity available business
can have far-reaching effect on long-term potential and daily lives.
 2.3) Competitors: For corporations like Nestlé, it’s common to have competitors in
the type of businesses where they operate in their 150+ year run. Some of the names of
the competitors are given below

2.3.1) Unilever: It is a company that produces and supplies consumer goods like
beverages, cosmetics and processed food etc. it was formed in 1929. And it is an
industrial manufacturing company.

2.3.2) Kerry: it is the type of company that develops manufacture and delivers
technology-based test in nutritional solutions for beverages, food and pharmaceutical
industries. It was founded in 1972 and it is also an industrial manufacturing company.

2.3.3) TATA consumer products: the company offers consumer products such as food,
beverages and out of home retail. It started its operation in 2020.

2.3.4) Ingredion: it is an ingredients solution provider, which was formerly known as

corn products. It has businesses related to food and beverages, additive food, nutrition
etc.

2.4) Organizational Structure:

2.4.1) Organizational Hierarchical Chart:

2.4.2) Number of employees:

There are currently about 290 employees working in Nestlé Bangladesh limited. more than 160
people are employed in the main office.

2.4.3) main office:

The head office of Nestlé Bangladesh is in NINAKABBO building of Tejgaon Industrial Area in
Dhaka, The workplace interior is designed to reflect the ethos of Nestlé Bangladesh. For
example: level 4 the green theme represent ‘Nutrition’, level 5 yellow theme represent ‘Rural
development’, level 6 blue theme represent ‘Water’.

Nestlé Bangladesh Ltd.

NINAKABBO Level 4,
227/A Tejgaon-Gulshan Link Road,
Tejgaon Industrial Area,
Dhaka 1208, Bangladesh

2.4.4) Introduction to all Departments:

a) Administrative: This department administers the whole management of the

Corporation. They make long-term plans and set goals for the organization to follow.
The works of the administrative part of the most organizations are similar.
b) Communications: the communication team of Nestlé’s helps to create bridges
between all the functions and departments. This department is considered as a driving
force of the Corporation, it is also considered the force at the heart of Nestlé. It brings
the outside perspective, constructive challenges and increases that engagement of the
company. Through development and the execution of the proactive external internal
communications, they aid in achievement of the organizational objective.
c) Engineering: this department is considered as a vital part of the company. It brings
the problem-solving mindsets to improve the process and operations through the
advanced strategies in the manufacturing products. They provide strategy leadership
 and engineering capabilities to Nestlé and ensure that the resources are maintained
effectively. Besides, the team manages the capital investment program of Nestlé.
d) Finance: the good platform of Nestlé are driven by defendants. The operational pillars
which leverages community advantage are supported by the department and they
always delivers. The function of the department ranges from tax to pensions, audit to
acquisition, risk management to treasury and internal controls. Nestlé support
innovative planning and foundation making. This department help in the optimization
of the growth, cash flow and shareholders’ return.
e) Human Resources: Nestlé is a people inspired company who are the strength,talent
and energy are the most crucial factor of the organization. The function of the
department is attracting, developing and engaging the personnel to be more
experienced and exceptionally talented. This type of personnel is the important part
for the growth of the business. HR of Nestlé offers much opportunities for the
employees to choose their prospect.
f) Information technologies: Nestlé have diversity in the IT sector. These diverse
professionals drive huge IT operations and business transformation of the FMCG
industry. Nestlé works with leading technologies that enable solutions and engage
millions of markets of the world. For the incorporation of the opportunities of
industry 4.0, Nestlé have transformed the use of data in machine the learning,
advanced analytics and automation.
g) Marketing : The functions of this department are the summarized works of Nestlé in
general like enhancing the quality of life, contribution to healthy future and brand
building. With more than numerous brands like Nescafé, KitKat, Maggie etc. are
supplied locally and regionally. It strengthens the brand image of Nestlé. The
marketing of Nestlé plays important role in brand management. The focus of Nestlé is
the creation of innovative and rewarding brand experiences for the markets.
h) Research & Development: the development of innovative foods beverages and
nutritional health solutions are done within R&D. It’s goal is the enhancement of
quality of life and contribute to a healthy future. The company growths are driven by
them through their breakthroughs in research which are translated into the products
and services.
 i) Sales: the sales team drive the sales forward through their skills, experience, market
strategies, field sales activities, customer facing supply chain and customer
relationship. These activities are done in order to make the product available and
increment of the customer engagement. Nestlé provides a large scope for the
employees to work in field sales, managing distribution networks or fact based selling
proposals.
j) Supply chain & Procurement: the professionals of supply chain there is significant
role for maintaining the quality of the product which reaches the customers. In order
to achieve this, the professionals collaborates with commercial teams. So that, the
demands might be developed. They also form connection with the suppliers so that
they can ensure the collection of materials responsibly. The supply chain is
responsible for storing and transporting the product. It helps to meet the full-time
needs of the customers. Nestlé is focused on delivering results.
k) Technical & Production: Nestlé have strong manufacturing capabilities all over their
businesses. Without the production sector, it would be hard to meet the demand of the
customer along with their high expectations. Nestlé have passionate and
multidisciplinary team working in the sector. This department is related to technical
issues of the factory and its production process.
l) Legal: this department works on the legal factors like patent, contacts and cases etc.
the legal team provides support to Nestlé similar to how Nestlé supports the world.
The legal team protects the company from legal issues and convey the legal rules and
regulations to the company.

 2.4.5) Comment on the Structure: the structure of Nestlé as a multinational corporation is

neatly arranged and effectively managed. It can be identified from the above that Nestlé
could sustain this long 150 years plus due to their organizational structure ,strong
administration and flexibility that hold all the aspects of the company together.

3.0 Methodology
3.1 Research Design: The term paper is written on Corporate Social Responsibilities .
The main focus of this paper is the analysis of the corporate social responsibility(CSR) of
the reputed Nestlé Bangladesh limited.

3.2 Sources & Collection of Data: In this paper the main source of data is secondary
data. All data are collected through online research that includes websites, PDF, company
websites, and from various recognized websites.

3.3 Population: The head office of Nestlé Bangladesh is in NINAKABBO building of

Tejgaon Industrial Area in Dhaka, The workplace interior is designed to reflect the ethos
of Nestlé Bangladesh. More than 160 people are employed in the main office. There are
currently about 290 employees working in Nestlé Bangladesh limited. more than 160
people are employed in the main office.