Brand book

This book is your guide to the Nordic IT Brand,

BRAND BOOK including the use of logo, colors and fonts.

Introduction The rules in this guide must be respected at all times

in accordance with the copyright law.

To download logos and various photo material, visit

www.nordic-it.com/press-room/

If you are in doubt about the use of the Nordic IT

Brand, please contact:

Linnea Kira Birk

CMO

marketing@nordic-it.com
 Index

NORDIC IT 1.1 Logo......................................................................... 6

BRAND BOOK
Index
1.2 Logo do’s & dont’s............................................... 10

1.3 Logo free zone & print size............................... 12

1.4 Alternative logo options.................................... 14

1.5 Brand pattern........................................................ 20

1.6 Brand Color system............................................. 22

1.7 Typography............................................................ 24

Nordic IT Brand Book | 5

 1.1 NORDIC IT The logo consists of two elements:

The Logo • Brand name

• Brand symbol

It is very important that the logo is always easy to

see and read in all usage situations.
According to needs and print method, the logo
can be displayed in different colour variations (See
examples on page 8-9).
For dark background situations, it will only be
possible to display the logo in negative/white.
Note that altering the logo is against the copyright
law.

6 | Nordic IT Brand Book

BRAND SYMBOL

BRAND NAME

Nordic IT Brand Book | 7

8 | Nordic IT Brand Book
Nordic IT Brand Book | 9
 1.2 NORDIC IT In order to ensure consistency in the Nordic IT

Logo do’s & Dont’s

brand, it is very important to maintain the logo’s
original proportions when using it.

Across you will find some examples of how you

should not use the logo - and of the correct setup
and use.

10 | Nordic IT Brand Book

X X X
The NORDIC IT logo should never be The NORDIC IT logo should not be The NORDIC IT logo should never
used withuot the (IT) symbol. stretched. be used on strong contrasting color
backgrounds.

Ω Ω Ω
The NORDIC IT logo should always be Width and hight of the NORDIC IT The NORDIC IT logo should always
used with the (IT) symbol. logo should always match. appear elegant and stylish.

Nordic IT Brand Book | 11

 1.3 NORDIC IT To ensure that the Nordic IT logo is never

Logo Free Zone &

disturbed by other elements such as text, images
or illustrations, a protective area has been

Minimum Print size

specified by the width and height of the letter N in
the brand name. No letters should be placed within
this area.

There are no restrictions on how big the logo can

be. However, when it comes to scaling it down, the
logo may never be smaller than 20 mm in height.
Any smaller and it will be too difficult to read or
register.

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Minimum
20 mm

Nordic IT Brand Book | 13

 1.4 NORDIC IT When facing an aesthetic problem due to the

Alternative Logo Options

format of the primary Nordic IT logo there has
been created a horisontal anternative.

You can use either of the logos as you please -

Just make sure the logo is presented in the best
possible way.

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Nordic IT Brand Book | 15
 BRAND SYMBOL

BRAND NAME

16 | Nordic IT Brand Book

 X x 1.2

Minimum
8 mm

Nordic IT Brand Book | 17

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Nordic IT Brand Book | 19
 1.5 NORDIC IT The Nordic IT brand pattern is created from 7 blue

Brand pattern
colours (See specific colour codes on page 22).
The pattern is derived from the (IT) in the Nordic
IT logo.

Because of the visual dominans, the pattern is not

meant to be used excessively on brand materials
or as backgrounds in presentations. It is meant
only as an extra brand element whenever it makes
sense: For example on the back of business cards,
on phone covers or used as a attention getter
at events. This way the pattern is only used as
a visual attention getter and a visual colour
reference to the Nordic IT Brand.

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Nordic IT Brand Book | 21
 1.6 NORDIC IT There are 7 colors in the Nordic IT brand color

Color system
palette. The CMYK color codes are for print
material. The RGB is for digital material. The HEX
colors are for web.

Color provides a strong visual link to our brand

identity across a wide range of applications.

It is important to follow the color specifications

carefully selected by the designer. Never let a
software application translate from one colour
system to another.

ATTENTION: Never use a print of the page as a

visual color reference. Always use an original
color guide as visual color reference.

22 | Nordic IT Brand Book

 C 57 R 102
C 70 M 18 R 0 G 173
M 70 Y 0 G 0 B 223
Y 70 K 0 B 0
K 70

C 100 C 77 R 19 R 15
M 84 M 24 G 48 G 153
Y 39 Y 5 B 85 B 204
K 34 K 0

C 98 R 24
C 82 R 5
M 80 G 64
M 33 G 139
Y 32 B 108
Y 9 B 190
K 19
K 0

C 97 R 0
M 68 C 92 G 87 R 4
Y 21 M 57 B 139 G 104
K 5 Y 19 B 153
K 2

#000000 #66addf

#133055 #0f99cc

#18406c #058bbe

#00578b #046899

Nordic IT Brand Book | 23

 1.7 NORDIC IT A typeface plays an important role in creating a

Typography
distinct identity.

The fonts for all Nordic IT communication

are Gotham & Journal.

Gotham is a san serif typeface. It has a very

modern feel which compliments the Nordic IT
Brand very well.

Journal is also occasionally used in the Nordic

IT Brand - but always as a suplement to Gotham.
Journal is used to bring a more lose feel to the
Nordic IT typefaces.

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Gotham Light

abcdefghiljklmnopqrstuvwxyzæøå,.-
ABCDEFGHILJKLMNOPQRSTUVWXYZÆØÅ,.-
1234567890
Gotham Book

abcdefghiljklmnopqrstuvwxyzæøå,.-
ABCDEFGHILJKLMNOPQRSTUVWXYZÆØÅ,.-
1234567890
Gotham Bold

abcdefghiljklmnopqrstuvwxyzæøå,.-
ABCDEFGHILJKLMNOPQRSTUVWXYZÆØÅ,.-
1234567890
Journal

a b c d e f g h i l j k l m n o p q r s t u v wx y z æ ø å , . -
A B C D E F G H I L J K L M N O P Q R S TU V W X Y Z Æ Ø Å , . -
12 3 4 5 6 7 8 9 0

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