APT2053 FEBRUARY 2022/2023

SEMESTER FEBRUARY SESSION 2022/2023

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APT2053 FEBRUARY 2022/2023

“DELICIUOS HOME WAFFLE”

LECTURER’S NAME : NOR HAFIZA BINTI OTHMAN

DATE OF SUBMISSION : 3 JULY 2023

NO NAME STUDENT CLASS

ID
1 MUHAMMAD NOR LUQFIL HADI A21A2667 L4
BIN NOR AZHAR

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TABLE OF CONTENT

NO CONTENT PAGES

1.0 Business Model Canvas 1

2.0 Introduction 1

3.0 Customer Segments 2

4.0 Value Propositions 2

5.0 Channels 2

6.0 Customer Relationships 3

7.0 Key Resources 3

8.0 Key Activities 3

9.0 Key Partners 4

10.0 Cost Structure 4

11.0 Revenue Stream 4

12.0 Conclusion 4

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1.0 THE BUSINESS MODEL CANVAS (CANVA)

2.0 INTRODUCTION
Rising demand for scrumptious food drives the waffle culinary industry expansion, including
waffle enterprises. Established five-year waffle store catering to diverse tastes in Malaysia. The
waffle store offers an array of flavors, textures, and toppings, providing a unique gastronomic
experience. Waffle offer unique gastronomic experiences beyond traditional waffle varieties.
Numerous waffle establishments serve high-quality, delicious waffles with diverse flavors.
Waffle creations must be distinctive, ensuring exceptional quality and originality. Explore the
waffle diverse offerings for mouthwatering culinary experiences.

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3.0 CUSTOMER SEGMENTS

Delicious Home Waffle operates in a competitive and diverse market, catering to a wide range of
customers. Our target audience includes waffle enthusiasts who actively seek unique and
flavorful waffle experiences. We also cater to university students, tourists, families, and health-
conscious consumers, offering them convenient and delightful options. Foodies and culinary
adventurers are enticed by our creative and innovative waffle creations. Additionally, we
collaborate with local event planners to provide waffle catering services, adding a distinctive
touch to gatherings and occasions. By targeting these diverse consumer categories, Delicious
Home Waffle aims to maximize value and profit, presenting our delectable waffles at markets
and businesses to achieve our sales targets and foster strong brand recognition in the community.

4.0 VALUE PROPOSITIONS

At Delicious Home Waffle, we offer an exceptional value proposition centered around crafting
fresh, handcrafted waffles with high-quality ingredients, delivering delightful experiences
directly to our customers. We believe in creating memorable customer experiences through our
unique and diverse waffle flavors. Our waffles are carefully prepared with artisan craftsmanship,
ensuring meticulous attention to detail and unparalleled taste. We take pride in catering to various
tastes and dietary preferences, offering a wide selection of treats and specialty waffle items. Our
commitment to customer engagement is paramount, as we provide personalized
recommendations and a warm, welcoming atmosphere to ensure a positive experience for every
visitor. By prioritizing customer satisfaction, we aim to encourage repeat business and foster
positive word-of-mouth, spreading the joy of Delicious Home Waffle throughout the community.

5.0 CHANNELS

Delicious Home Waffle offers a seamless customer experience through multiple delivery
channels, including a physical store, online platform, and active presence on social media. By
providing these diverse channels, we ensure convenience and immediate access to our delectable
waffle creations. Opening an online store for waffles offers several advantages, such as reaching
a wider customer base, enhancing convenience, and providing greater flexibility to connect with
new markets. Simultaneously, our physical waffle store offers tangible experiences and personal
connections, bringing instant gratification to customers. The convenience of online orders and the
personal interaction at our brick-and-mortar waffle store combine to enhance the overall
customer experience, fostering trust, and cultivating lasting relationships with our valued patrons.
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6.0 CUSTOMER RELATIONSHIP

At Delicious Home Waffle, we value our customer relationships, and to maintain strong
connections, we actively seek feedback through a survey form in our store operations. By using
QR codes for customer satisfaction and suggestions, we gain insights into their preferences and
continually improve our operations. To promote loyalty and encourage repeat business, we have
designed a rewards program for our waffle-loving customers, maximizing the value they receive
for their loyalty. Offering perks and benefits for frequent visits boosts customer satisfaction,
increases loyalty, and leads to higher retention rates. With our rewards program, we not only
enhance customer satisfaction among existing patrons but also attract new customers,
contributing to the overall growth of Delicious Home Waffle.

7.0 KEY RESOURCES

Key Resources are strategic assets essential for Delicious Home Waffle success. We rely on
skilled staff to provide excellent customer service. Our well-trained staff understand the unique
needs of waffle enthusiasts, ensuring they have a delightful experience while reducing errors.
Baking equipment and machinery are crucial resources that contribute to our store efficiency,
consistency, and ability to innovate in crafting mouthwatering waffles. We also prioritize
identifying essential ingredients and raw materials for our waffle products, establishing strong
and reliable supplier relationships to ensure the quality and freshness of our waffles.

8.0 KEY ACTIVITIES

Delicious Home Waffle nine cost structures vary based on store size, equipment, and waffle
variety. Renting or purchasing real estate, location, and equipment impact property prices, while
remodeling and equipment costs affect store interiors and machinery for waffle production. Wet
material availability, raw material costs, and labor expenses include ingredients like flour, sugar,
butter, eggs, milk, fruits, spices, and health benefits, essential for creating our delightful waffles.

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8.0 KEY PARTNERS

Cost structure includes marketing initiatives for waffle store introduction, including logo design,
brochures, ads, and signage. Utility costs significantly impact Delicious Home Waffle cost
structure; we carefully consider the region's usage and tariffs to manage expenses efficiently. We
create a realistic budget for construction and equipment by conducting thorough market research
and analyzing the specific requirements for our waffle business.

8.0 REVENUE STREAM

Revenue streams ensure Delicious Home Waffle long-term success by surpassing expenses. We
generate income through product sales, direct customer sales, and event organizing, offering
diverse waffle options for various occasions. Our main revenue comes from our signature
chocolate-flavored waffles, and we provide shipping and cash on delivery options for added
convenience to our customers.

9.0 CONCLUSION

Delicious Home Waffle owners must efficiently manage time, ingredients, and quantities to
deliver quality waffles and create a warm and inviting atmosphere. Our store aims to inform,
educate, and contribute to society by offering chemical-free waffle products. Launching a waffle
store requires prioritizing product quality and providing excellent customer service. Innovation in
the waffle industry leads to diverse waffle flavors, consistent production, and satisfying
consumer experiences.

With commitment, hard work, and originality, you can open a successful waffle store. Delicious
Home Waffle has become a popular destination with careful planning and meticulous attention to
detail, ensuring delightful waffle experiences for our valued customers.