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    © All Rights Reserved
    Download as PDF or read online from Scribd
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    7 views20 pages

    Consumer Behavior & Marketing Communication

    Uploaded by

    sonudiya

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
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    MBO ASSIGNMENT Qnd Jean Cowne Code MBA- MKL Cow. Title - Conwmey Behavioy & Parked} Cammun'cohar, ‘d Aamgnointe No. MBP m4 / 302-3 En ye blmind No. ERLI|0-40| 244 Gl. Briegty diccwes the ingluences of interned on the coneumer Ochavior? One-The internet haw had a propound impact on coneumer behavior, ingluencing hour individuals make purchasing decicione and. interact with hucneesee. Here are come key influences of the internet on coneumer behavior? |. Oceese to Mnponmation: The internet provider coneumire with, lacy acct to a vast amount of information ahout productes Witten pricten reite, and comparicone. Coneumere can ractarch producte and mabe informed decisions before making a purchase. 2. Ondine Reviewe and. Ratings? Online platporme and social media attow coneuminre to read and write revitwre and ratings about products and erwicts. Peer reviewe have a significant influence on purchasing decisione, ae cpuniona of Geller buyer 3. Conveniinee? E-commerce and online shopping have made it to shop prom the comfont of their homes on on the go. Thie convenience hae ted to a treet the inertdibly convenient for shift in consumer prepirences toward online chopping. 4. Price Comparison Conemere can tasily compart prices from mittiple sellere ontint,. Lncouraging price conscious shopping behavior. Puce comparieon wibaitts and appe purther facilitate thie procter. 5. Personalization: Online retaitere and platporme use data and nective tailored product recommindatione, dicounte, and content based on thrin broureing and purchaat. hietony. ©. Aociat Media Lnptuence: Social media platponme play a significant rote in shaping coneumer behavior. Anplurncere Aecicionen vepicially among. your coneumire. T. MaerXenerated Content? Coneumere often hare their expire through photoe, videow, and poste on

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