Excecutive summary

the primary aim of this project was to establish a cloth retail store in Mumbai,
taking into consideration the city's unique demographics, economic climate, and
fashion trends. The project was envisioned to not only launch a store but to
integrate the spirit and culture of Mumbai into the brand and to understand how
retail store is setup and what problems are there while establishing the retail
shop. Understand citys growth, population ,customer preference and market
analysis which can grow a retail shop very rapid and stable. Understanding otal
size and density Total disposable income Age distribution Percapita disposable
income. distribution Percentage of residents owning homes Trends.evaluate the
feasibility and identify the best site for a retail store establishment, taking into
account local demographics, competition, regulations, and economic factors
The area boasts a diverse demographic, with a significant portion of families in
the middle-to-upper income bracket. Trends show an increase in disposable
income, indicating a consumer base with potential spending power. While there
are several existing competitors in the vicinity, our unique product mix and
value proposition ensure we fill a gap in the market. Preliminary research also
shows potential for collaboration with non-competing stores in the area After
evaluating multiple sites, the final location was chosen based on the
aforementioned factors. The chosen site strikes the perfect balance between
cost, accessibility, and market potential Mumbai's nightlife and entertainment
quotient, from theatre to cinemas and shopping malls, means that post-work
hours see a surge in footfalls in commercial areas, giving retailers extended
active hours compared to other cities. The city also hosts numerous festivals,
trade expos, and fashion events, providing retailers with multiple platforms to
showcase their products and engage with a broader audience
introduction

Santacruz , often referred to as India's financial capital, stands out as an optimal

choice for establishing a retail store for several reasons. The city's vast and
diverse demographic ensures a broad customer base, with a significant portion
having a high disposable income due to its status as a hub for major
corporations, banks, and film studios. Santacruz economic stability and growth
prospects further bolster its attractiveness. Despite its bustling retail scene, the
city's sheer volume of consumers allows multiple brands to coexist and flourish.
Furthermore,santacruz strategic geographical location facilitates an efficient
supply chain, given its proximity to major manufacturing hubs and one of the
busiest ports in India. The city's advanced transport infrastructure guarantees
easy accessibility for both customers and suppliers. Additionally, being the
media capital, promotional opportunities in Mumbai are vast, offering
unparalleled visibility for new entrants in the retail space and vast population.

In essence, Mumbai's demographic advantages, robust economy, strategic

location, and vibrant culture make it a prime choice for launching a retail store.
Mumbai, colloquially known as the "City of Dreams," has an underlying pulse
that embodies both tradition and modernity, making it a melting pot for various
cultures and communities. This cultural amalgamation has led to a unique
consumer behavior where traditional Indian products are consumed with as
much enthusiasm as global brands, creating a market that's diverse in its
preferences

Education and awareness levels in Mumbai are considerably high, leading to an

informed consumer base. The presence of numerous educational institutions and
a thriving startup ecosystem implies that the city is home to a significant young,
educated, and tech-savvy population.
santacruz: A Thriving Metropolis with Enormous Trade Potential

The "trading area" of a city generally refers to the geographical region from
which a city draws its customers and conducts its business activities. In the
context of Mumbai, determining the exact size of its trading area can be
somewhat complex due to its multifaceted role in the national and international
economy. Mumbai's trading area is vast. While it has a strong local and regional
trading influence, its national and international reach is equally significant.
However, quantifying this trading area in terms of exact square kilometers or
miles would be challenging without a specific context or industry in mind.

Local Trading Area: sanatcruz immediate trading area would encompass the
city itself and its neighbouring regions, such as Thane, Navi Mumbai, and parts
of the Raigad district. This would be most applicable for local businesses,
retailers, and service providers.

State and National Trading Area: Being the capital of Maharashtra and a
significant economic hub, santacruz influence extends throughout the state and
indeed across the country. Many businesses and industries headquartered in
Mumbai have a pan-India presence and source goods and services from various
parts of India.

International Trading Area: santacruz has a prominent international trading area

due to its two major ports: the Mumbai Port and Jawaharlal Nehru Port (also
known as Nhava Sheva). These ports facilitate a significant portion of India's
international trade. The city is home to numerous multinational corporations,
financial institutions, and export-oriented businesses that operate on a global
scale.
Specialized Markets: santacruz hosts several specialized markets, such as the
diamond market in Opera House, the gold and jewelry market in Zaveri Bazaar,
and the textile markets in areas like Dadar. These markets not only cater to local
and national customers but also have international clientele, thereby expanding
the trading area of the city.

Connectivity and Infrastructure: santacruz extensive connectivity, via its road

networks, railways, and the Chhatrapati Shivaji Maharaj International Airport,
further extends its trading area as businesses can efficiently transport goods and
services to and from various parts of India and the world.

Population & Growth Trends:

Size: santacruz population is estimated to be over 61352

Growth Rate: Historically, santacruz has seen a rapid growth rate. In the 21st
century, the growth rate has slowed somewhat, but the city continues to grow,
driven significantly by migration.

Migration: A substantial part of Santacruz growth has come from people

migrating from different parts of India for better economic opportunities.

Purchasing Power & Its Distribution Trade Potential:

High-Income Groups: santacruz houses many of India's wealthiest individuals,

contributing to a significant portion of the city's purchasing power.

Middle-Income Groups: A sizable part of the city's population falls under the
middle-income bracket, which drives a significant amount of consumer activity.

Low-Income Groups: A substantial portion of Mumbai's population resides in

low-income areas or slums. Their purchasing power is limited on an individual
basis but is sizable in aggregate.
Trade Potential: As the financial capital of India, Mumbai holds immense trade
potential. The city is a significant hub for finance, entertainment, IT, and
various other sectors, resulting in considerable economic activity

Number, Size, Quality of Competition

Financial Sector: santacruz is home to numerous financial institutions, with

major banks, stock exchanges, and insurance companies headquartered here.

IT sector: santacruz is also a major center for the IT sector. The city is home to
a number of Indian and multinational IT companies. The competition in the IT
sector is also intense, with companies competing for talent and market share.

Entertainment Industry: The city has multiple production houses ranging from
big banner studios to independent filmmakers.

Retail & Hospitality: santacruz boasts a vast number of retailers, from luxury
brands to street vendors, and a plethora of hospitality establishments, from five-
star hotels to local eateries.

Manufacturing sector: santacruz is a major center for manufacturing, with a

number of companies producing a wide range of goods, including textiles,
pharmaceuticals, and automobiles. The competition in the manufacturing sector
is also intense, with companies competing for market share and cost advantages
Area selected - Swami Vivekanand Road, Borivali West, Mumbai,
Maharashtra 400092, India

Customer Attraction Power:

Demographics: Borivali is a densely populated area with a mix of middle-class

and upper-middle-class residents. The population encompasses a wide age
range, from young professionals and families to senior citizens.

Commercial & Retail Hub: Borivali boasts several shopping complexes, malls
like Indraprastha Shopping Center, and street markets offering a diverse range
of products.

Cultural Centers: Presence of various theaters, parks like the Sanjay Gandhi
National Park,and eateries make it a spot that attracts people not just from the
suburb itself but also from nearby areas.

Direction of Spread of City

Borivali, being in the northern part of Mumbai, has witnessed rapid growth over
the years. With the city expanding northwards, areas beyond Borivali, like
Dahisar, Mira Road, and Bhayandar, have also seen development. This places
Borivali as a strategic junction between central Mumbai and the extended
northern suburbs.

Availability of Access Routes

Railway: Borivali station is one of the busiest on the Western Line of the
Mumbai Suburban Railway. It connects the area to South Mumbai and extends
north to Virar.

Road: The Western Express Highway runs through Borivali, making it easily
accessible by road. The Link Road and S.V. Road are other significant routes
that pass through the suburb.

Bus: Borivali has a major bus depot connecting it to various parts of the city and
even to other cities in Maharashtra.

Airport Proximity: It’s relatively closer to the Mumbai International Airport

compared to the far northern suburbs.
Qualitative & Quantitative Nature of Competition

Retail: Borivali has a dense concentration of retail outlets ranging from apparel
to electronics. If you're planning to set up a store, it's essential to consider the
type of products already abundantly available and identify gaps in the market.

Real Estate: The real estate market in Borivali is competitive. With numerous
residential complexes and ongoing construction projects, the demand for homes
and commercial spaces remains high.

Service Industry: From educational institutions and coaching classes to gyms

and eateries, there's a considerable presence of the service sector in Borivali.
Competition is high, and differentiation is key.

Parking Availability

Swami Vivekanand Road (often referred to as S.V. Road) is one of the primary
arterial roads in Mumbai, and Borivali West is no exception to the traffic that
this road usually sees.

Limited Street Parking: Given the importance of S.V. Road, street parking
might be limited. If you're considering a shop or establishment on or directly off
S.V. Road, ensure that there is a designated parking area or a nearby public
parking lot.

Use Nearby Spaces: Some larger establishments or complexes might offer

parking facilities. If you're renting a space within such a complex, this could be
an advantage.

Parking Alternatives: Consider tie-ups with nearby parking lots or complexes

that have spare parking capacities to provide parking solutions to your potential
customers.

Complimentary Adjacent Stores

Borivali West, particularly around S.V. Road, has a mix of commercial

establishments ranging from clothing stores to electronics and eateries.

Eateries & Cafes: If you're setting up a retail or service-based business, having

eateries or cafes nearby can be beneficial. Customers often combine shopping
trips with dining, especially in bustling areas.
Banks & ATMs: The presence of banks and ATMs is usually a good sign as it
indicates a higher footfall area and provides convenience to shoppers.

Retail Stores: Depending on your business, adjacent retail stores can be either
complimentary or competitors. For instance, if you're opening a fashion
boutique, being near other clothing stores might create a shopping hub effect,
attracting more shoppers to the area. But, it's also crucial to ensure your
offerings are distinct to stand out.

Service Providers: Nearby service providers like salons, gyms, or coaching

classes often mean a steady stream of people throughout the day, which could
be potential customers.