20 FOUNDER: MORENTE, CARLO S.

23 GREENPRENEURSHIP
CREATING SUSTAINABLE SUCCESS
IN PALAWAN

MAXECENTRALE

1.2
EXECUTIVE SUMMARY
The Eco-Entrepreneurship Challenge is a community-
driven initiative that seeks to support and cultivate
environmentally sustainable business ideas. It
provides aspiring entrepreneurs with the resources,
knowledge, and mentorship needed to develop and
launch green startups. This program aims to address
the pressing environmental issues in our community
by fostering innovative eco-businesses.

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FORMULATION
Palawan boasts several of the world's most stunning tourist
destinations, featuring pristine beaches, awe-inspiring landscapes, and
lush, verdant scenery. However, it's disheartening to observe that there
are only miniscule of successful businesses capitalizing on the
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province's remarkable beauty and the increasing concern for
environmental issues in Palawan are concerning. I formulated this
initiative not only to address pressing environmental challenges but to
also empower local entrepreneurs, foster economic growth, and
promote sustainable, responsible business practices. I desire to elevate
the region's status as a hub for green innovation, attracting tourists and
investments, while safeguarding its pristine natural beauty. In doing so,
it sets a model for sustainable development that can be replicated
throughout the country, aligning with national goals of environmental
conservation and economic prosperity. There's a compelling need to
inspire and support promising entrepreneurs who can harness their
skills and creativity to prevent the precarious environmental problems
as well as showcase the unparalleled natural wealth of Palawan.

1.4.1
FORMULATION
Identifying the Problem
Palawan, a jewel of natural beauty and a UNESCO World Heritage Site, has been
experiencing a significant influx of tourists, bringing both economic growth and
environmental challenges. The region's remarkable biodiversity, which includes
the Puerto Princesa Subterranean River National Park, faces increasing
pressures from the tourism industry, waste management issues, and the
potential degradation of fragile ecosystems.

1.4.1
 Community Involvement
The idea for the Greenpreneurship was born from my desire to unite community
members, local environmental organizations, and government agencies to address
these challenges proactively. We will conduct extensive community engagement
initiatives, including city hall meetings, surveys, and focus group discussions,
which will highlight the community's enthusiasm for sustainable solutions and
green entrepreneurship.

1.4.1
 1.4.1

FORMULATION
TIME AND CAPITAL ALLOCATION
The program's formulation phase is meticulously planned, extending over a
period of 6 months. During this time, we will be engaged in an in-depth
research, consultation, and partnership-building efforts. The budget
allocated for the formulation phase is ₱2,500,000. This financial resource
covered the following aspects:
IMPLEMENTATION
The program will be implemented over 9 months. It
begins with a 2-month participant recruitment and
preparation phase, followed by a 6-month program
implementation phase that includes bootcamps,
mentorship, and resource allocation.

The Greenpreneurship culminates in a 3-month

challenge event where participants pitch their ideas
and compete for awards.

1.4.2
Evaluation, Maintenance, and Future Plans
The program's initial term is 9 months, but it's designed for ongoing sustainability.
After the challenge, winners and promising projects will receive support, and the
program continues to engage with the community. Future plans include expanding
the initiative to neighboring communities and forming partnerships for long-term
sustainability.

1.4.3
PARTNER AGENCIES
GREENPRENEURSHIP

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GOVERNMENT
PARNTERS

DEPARTMENT OF ENVIRONMENTAL
AND NATURAL RESOURCES (DENR)
Puerto Princesa Field Office: DENR plays a
vital role in environmental conservation in
Palawan. They can partner to provide
regulatory guidance, ensure compliance
with environmental laws, and offer insights
into local ecological issues.

CITY GOVERNMENT OF PUERTO

PRINCESSA
The city government can support the
program through grants, permits, and
logistical assistance. Collaboration with
local government ensures alignment with
the city's development goals.

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CORPORATE
PARNTERS

ECO-TOURISM OPERATORS IN
PALAWAN
Local eco-tourism operators, such as
those offering nature tours and
sustainable accommodations, can be
valuable partners. They can provide
mentorship, resources, and real-world
insights into operating eco-friendly
businesses.

GREENTECH COMPANIES
GreenTech companies that focus on
sustainable technology and practices can
be ideal corporate partners. They can
provide technical expertise, mentorship on
green product development, and access
to sustainable supply chains.

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BENEFICIARIES
The program's primary
beneficiaries in this context
would be local residents and
entrepreneurs in Puerto
Princesa. By promoting
sustainable businesses, the
initiative directly contributes to
preserving the natural beauty
and ecological balance of the
region. The community benefits
from reduced environmental
degradation and an improved
quality of life.

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FINANCIAL
STATEMENT

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PERSONEL
Program Director: Leads and strategizes the
program's vision and implementation.

Environmental Consultants: Provide expertise on local

ecological challenges.

Project Planners: Design the program's structure and

objectives.

Community Engagement Team: Connects with the

local community for feedback and engagement.
Marketing and Outreach Specialists: Promote the
program within the community.

Government Liaison: Ensures compliance with

regulations and secures permits.

Corporate Partnerships Team: Manages relationships

with corporate partners.

Administrative Staff: Handles logistics, budget

management, and day-to-day operations.

Mentors: External experts who mentor program

participants.

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LEGALITY
The "Greenpreneurship" program is legally sound. It seeks
to comply with local and national regulations, including
permits from relevant authorities like the City Government
and DENR. Legal experts guide us to ensure compliance,
and we prioritize ethical and cultural considerations.
Intellectual property rights are protected to safeguard
program content and branding. Our commitment is to
operate within the bounds of the law while positively
impacting Puerto Princesa, Palawan.

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 FOUNDER’S STATEMENT

Palawan, is not only a haven for tourists but also a region of incredible natural beauty and ecological
significance. The “Greenpreneurship: Creating Sustainable Success in Palawan” program takes on an
added layer of importance in this context. It seeks to address environmental challenges unique to the area
while simultaneously fostering economic growth.

The region is home to several UNESCO World Heritage Sites, including the Puerto Princesa Subterranean
River National Park, and is renowned for its commitment to sustainable and eco-friendly practices. It's only
fitting that a program encouraging green entrepreneurship is launched here.

The partnership with government agencies in the Philippines, like the Department of Environment and
Natural Resources (DENR), is crucial for navigating the regulatory landscape in the region. Similarly,
corporate partnerships with local businesses and organizations committed to sustainability, such as
resorts or eco-tour operators, provide a wealth of expertise and mentorship opportunities.

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This program holds the potential to become a role model for sustainable development in ecotourism
destinations worldwide. It showcases how a community can proactively address environmental
challenges while creating economic opportunities for its residents.

The financial aspects are also noteworthy. Given the tourism industry in Palawan, there are plenty of
opportunities for sustainable businesses ranging from eco-friendly resorts and adventure tours to
businesses focusing on coral reef restoration. The financial statement's allocations indicate a thoughtful
planning process, ensuring the program's effectiveness and sustainability.

Beyond the financial aspect, the cultural and social impact is profound. The program encourages a shift in
mindset toward sustainable living and green entrepreneurship. It nurtures the next generation of
entrepreneurs in Puerto Princesa to think innovatively about conservation and business.

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I envision a future in which Puerto Princesa, becomes a beacon of eco-entrepreneurship, drawing
international attention and serving as a case study for other ecotourism destinations. The community's
active participation in finding solutions to environmental challenges is a testament to its commitment to
preserving its natural treasures.

Ultimately, the "Eco-Entrepreneurship Challenge" in Puerto Princesa, Palawan, is a ray of hope in the quest
for environmental conservation and economic growth. It's a journey of fostering businesses that coexist
harmoniously with nature and empower the local community to thrive sustainably.

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