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New Zealand small electricity

consumer sentiment survey 2023


The New Zealand Small Electricity Consumer Sentiment survey was conducted for the second time in mid-2023 to understand residents’ and small
business’ views of the NZ electricity sector. The survey collected the views of 500 small businesses and 1,000 residents.

Affordability and resilience remain the top two concerns for both residential
and small business consumers.
Households Small business

New Zealanders are increasingly concerned about:

The electricity system’s resilience to


$ The cost of power
extreme weather events

65% 65% 68%


58% 57% 59%

21% 28%

2022 2023 2022 2023 2022 2023 2022 2023

Households Small businesses Households Small businesses


concerned about feeling the pressure of
electricity costs power bills on their finances

Overall, household satisfaction with power companies remains static, but there’s been a drop in those
who are very satisfied

Overall satisfaction Very satisfied

72% 72% 21% 17%

2022 2023 2022 2023

Satisfaction is lowest for Māori, Pacific peoples and younger people (aged 30-39)

What New Zealanders think are the key issues for the future management of the electricity sector

82% 87% 78%


87%
60% 64%
52% 58% 50% 57% 45% 43%

Making sure electricity Ensuring NZ’s Replacing coal and old Energy independence A rapid transition Reducing the
is affordable for all electricity system is gas plants with new, (households and to 100% renewable amount of electricity
New Zealanders resilient to extreme more efficient businesses producing energy sources New Zealand uses
weather events technology their own energy)
to avoid outages

$ X

S E P T E M B E R 2 0 2 3

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