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ADVERT 3114 Module 5
ADVERT 3114 Module 5
DESIGN
Module 5
INTRODUCTION
Visual artists refer to lighting as
painting with light. A lighting director
or director of photography can use
lights just as effectively and
expressively as any painter uses color
pigments to evoke a specific mood or
visual impression.
INTRODUCTION
Lighting can be used to
emphasize and dramatize a
subject by bringing objects into
sharp relief or contrast, or it can
be used to soften and to
harmonize. Lighting directly
affects the overall impressions
and feelings generated by
recorded visual images.
LIGHTING
1. REALIST
2. MODERNIST
3. POSTMODERNIST
REALIST
Realist lighting appears to
come from actual light
sources in a setting or
location. Because it
enhances this illusion, realist
lighting conforms to the
audience’s expectations of
how a scene should
normally or naturally
appear in real life.
MODERNIST
Modernist lighting has no
real-life referent. The
lighting and design directors
are much freer to design a
setup according to purely
abstract or subjective
emotional criteria— that is,
to stylize the use of light or
setting.
The lighting director literally
paints with light to create
emphasis and spatial
impressions. Modernist
lighting tries to achieve a
specific emotional effect or
abstract design through
non-naturalistic patterns of
light.
Modernist lighting and settings
stimulate emotions and create
a dynamic visual impression.
For example, the lighting setup
for a musical variety program
may light an empty stage with
pools of colored light, creating
abstract patterns. The mood or
atmosphere can coincide with
the central theme or emotion
expressed by a song or dance.
POSTMODERNIST
Postmodernist lighting and
settings often mix a variety of
styles drawn from different
genres or modes, such as
narrative fiction and
documentary. By mixing
concrete realism with abstract
modernism as well as different
styles, genres or modes of
lighting and settings can evoke
a complex emotional response
in the viewer.
Some music videos and rock
concerts use postmodernist
lighting effects and locations to
bombard the viewer with
powerful sensations unrelated
to any realist action in the film
or video or any specific
thoughts or feelings inside the
mind of a character. These
lighting effects and locations
reflect the complexity and
diversity of contemporary life,
art, and culture.
Light and Color
Design of computer-generated or
virtual sets is done completely within
one or more computer programs
intended for that purpose. The same
amount of research and planning must
also precede the actual computer
design as is accomplished for a set
constructed of physical materials.
Many Hollywood reporting and some
news sets now are virtual sets.
Properties
1. cosmetic
2. prosthetic.
Make Up