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Identity Theory and Social Identity Theory

Author(s): Jan E. Stets and Peter J. Burke


Source: Social Psychology Quarterly , Sep., 2000, Vol. 63, No. 3 (Sep., 2000), pp. 224-237
Published by: American Sociological Association

Stable URL: https://www.jstor.org/stable/2695870

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Social Psychology Quarterly
2000, Vol. 63, No. 3,224-237

Identity Theory and Social Identity Theory*


JAN E. STETS
PETER J. BURKE
Washington State University

In social psychology, we need to establish a general theory of the self which can attend
to both macro and micro processes, and which avoids the redundancies of separate the-
ories on different aspects of the self For this purpose, we present core components of
identity theory and social identity theory and argue that although differences exist
between the two theories, they are more differences in emphasis than in kind, and that
linking the two theories can establish a more fully integrated view of the self The core
components we examine include the different bases of identity (category/group or role)
in each of the theories, identity salience and the activation of identities as discussed in
the theories, and the cognitive and motivational processes that emerge from identities
based on category/group and on role. By examining the self through the lens of both
identity theory and social identity theory, we see how, in combination, they can move us
toward a general theory of the self

In contrast to Hogg and his colleagues ories. The third area involves the core
(Hogg, Terry, and White 1995), we see sub- processes that arise once an identity is acti-
stantial similarities and overlap between vated. In this regard we discuss the cognitive
social identity theory and identity theory. Weprocesses of depersonalization (in social
think that this overlap ultimately will cause identity theory) and self-verification (in iden-
these theories to be linked in fundamental tity theory) as well as the motivational
ways, though we do not think that time has processes of self-esteem (in social identity
come. To show how such a merger is possible, theory) and self-efficacy (in identity theory).
we outline some important similarities For those less familiar with social identi-
between the theories; at the same time we ty theory and identity theory, we begin with a
note the differences in language, orientation, brief review of the concept of identity as used
and coverage of the two theories as they cur- in both theories. Then we review the theories
rently exist.' on the points identified above, with a focus
We believe that three areas are central to on identifying the ways in which each might
linking the two theories. First are the differ- reinforce and complement the other. To out-
ent bases of identity in the two theories: cate- line identity in the two theories, we first dis-
gories or groups for social identity theory, cuss how each theory conceptualizes the self.
and roles for identity theory. A related issue
is the place of person identities. The second THE CONCEPT OF IDENTITY
area is the activation of identities and the
In social identity theory and identity t
concept of salience as used in each of the the-
ory, the self is reflexive in that it can take
itself as an object and can categorize, classify,
* An earlier version of this paper was presented at
the 1998 meetings of the American Sociological or name itself in particular ways in relation to
Association, held in San Francisco. We wish to thank other social categories or classifications. This
members of the Social Psychology Graduate Training process is called self-categorization in social
Seminar in the Department of Sociology at
identity theory (Turner, Hogg, Oakes,
Washington State University for their helpful com-
ments on an earlier version of this paper. Direct all Reicher, and Wetherell 1987); in identity the-
correspondence to Jan E. Stets, Department of ory it is called identification (McCall and
Sociology, Washington State University, Pullman, WA Simmons 1978). Through the process of self-
99164-4020; e-mail stets@wsu.edu.
1 We recognize that this goal is a moving target
categorization or identification, an identity is
because both theories are under active development. formed.
224

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IDENTITY THEORY AND SOCIAL IDENTITY THEORY 225

In social identity theory, a social identity uals are born into an already structured soci-
is a person's knowledge that he or she ety. Once in society, people derive their identi-
belongs to a social category or group (Hogg ty or sense of self largely from the social
and Abrams 1988). A social group is a set of categories to which they belong. Each person,
individuals who hold a common social identi- however, over the course of his or her person-
fication or view themselves as members of al history, is a member of a unique combina-
the same social category. Through a social tion of social categories; therefore the set of
comparison process, persons who are similar social identities making up that person's self-
to the self are categorized with the self and concept is unique.
are labeled the in-group; persons who differ In identity theory, self-categorization is
from the self are categorized as the out- equally relevant to the formation of one's
group. In early work, social identity included identity, in which categorization depends
the emotional, evaluative, and other psycho- upon a named and classified world (Stryker
logical correlates of in-group classification 1980). Among the class terms learned within a
(Turner et al. 1987:20). Later researchers culture are symbols that are used to designate
often separated the self-categorization com- positions-the relatively stable, morphologi-
ponent from the self-esteem (evaluative) and cal components of social structure that are
commitment (psychological) components in termed roles. Thus, like social identity theory,
order to empirically investigate the relation- identity theory deals principally with the com-
ships among them (Ellemers and Van ponents of a structured society. Persons acting
Knippenberg 1997). in the context of social structure name one
The two important processes involved in another and themselves in the sense of recog-
social identity formation, namely self-catego- nizing one another as occupants of positions
rization and social comparison, produce dif- (roles). This naming invokes meanings in the
ferent consequences (Hogg and Abrams form of expectations with regard to others'
1988). The consequence of self-categoriza- and one's own behaviors (McCall and
tion is an accentuation of the perceived simi- Simmons 1978; Stryker 1980).
larities between the self and other in-group In identity theory, the core of an identity
members, and an accentuation of the per- is the categorization of the self as an occu-
ceived differences between the self and out- pant of a role, and the incorporation, into the
group members. This accentuation occurs for self, of the meanings and expectations associ-
all the attitudes, beliefs and values, affective ated with that role and its performance
reactions, behavioral norms, styles of speech, (Burke and Tully 1977; Thoits 1986). These
and other properties that are believed to be expectations and meanings form a set of stan-
correlated with the relevant intergroup cate- dards that guide behavior (Burke 1991;
gorization. The consequence of the social Burke and Reitzes 1981). In addition, as
comparison process is the selective applica- McCall and Simmons (1978) make clear, the
tion of the acceiituation effect, primarily tonaming within identity theory includes all the
those dimensions that will result in self- things (including self and other) that take on
meaning in relation to our plans and activi-
enhancing outcomes for the self. Specifically,
ties. More recently, identity theorists have
one' s self-esteem is enhanced by evaluating
the in-group and the out-group on dimen- drawn on this meaningful relationship
sions that lead the in-group to be judged pos- between persons and things to incorporate
itively and the out-group to be judged the concept of resources (things that sustain
negatively. persons and interactions) as a central compo-
As Hogg and Abrams (1988) make clear, nent in identity processes (Freese and Burke
the social categories in which individuals place 1994). Much of the meaningful activity within
themselves are parts of a structured society a role that is governed by an identity revolves
and exist only in relation to other contrasting around the control of resources (Burke
categories (for example, black vs. white); each 1997); this feature as much as anything,
has more or less power, prestige, status, and so defines social structure.
on. Further, these authors point out that the In general, one's identities are composed
social categories precede individuals; individ- of the self-views that emerge from the reflex-

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226 SOCIAL PSYCHOLOGY QUARTERLY

ive activity of self-categorization or identifica- group members and out-group members are
tion in terms of membership in particular enhanced and are made more homogeneous
groups or roles. Thus, although the basis of by identification with the in-group (Haslam,
self-classification is different in the two theo- Oakes, McGarty, Turner, Reynolds, and
ries (group/category versus role), theorists in Eggins 1996). Similarly, others have found
both traditions recognize that individuals view strong evidence that group identification
themselves in terms of meanings imparted by influences the view of the self as prototypical
a structured society (McCall and Simmons in the group (Hogg and Hardie 1992). Still
1978; Stryker 1980; Turner et al. 1987). The others have found that in-group homogene-
bases of identity constitute the first area relat- ity is especially strong when no motivational
ed to linking these two theories. forces exist to distinguish the self from others
within the group (Brewer 1993; Simon,
THE BASES OF IDENTITY Pantaleo, and Mummendey 1995).3
Along attitudinal lines, people uniformly
Much of social identity theory deals with
make positive evaluations of a group, when
intergroup relations-that is, how people
they become group members. For example,
come to see themselves as members of one
social identity researchers have found that
group/category (the in-group) in comparison
individuals who identify with the group feel a
with another (the out-group), and the conse-
strong attraction to the group as a whole, inde-
quences of this categorization, such as ethno-
pendent of individual attachments within the
centrism (Turner et al. 1987). Here, however,
group (Hogg and Hardie 1992). Similarly, oth-
we address the view of social identity on what
ers have found that in-group identification
occurs when one becomes an in-group mem-
leads to greater commitment to the group and
ber; and later we compare this with the view
to less desire to leave the group, even when
of identity theory on what occurs when one
the group's status is relatively low (Ellemers,
takes on a role.
Spears, and Doosje 1997).
Having a particular social identity means
Finally, people behave in concert within a
being at one with a certain group, being like
group with which they identify. Even in a
others in the group, and seeing things from the
low-status minority group, for example, indi-
group's perspective.2 In contrast, having a par-
viduals who use the group label to describe
ticular role identity means acting to fulfill the themselves are more likely than not to partic-
expectations of the role, coordinating and ipate in the group's culture, to distinguish
negotiating interaction with role partners, and
themselves from the out-group, and to show
manipulating the environment to control the
attraction to the group in their behavior
resources for which the role has responsibility.
(Ethier and Deaux 1994; Ullah 1987).
Herein lies an important distinction between
Similarly, groupthink or extreme concur-
group- and role-based identities: the basis of
rence in decision-making groups is much
social identity is in the uniformity of percep- more likely under conditions of high social
tion and action among group members, while identification (Turner, Pratkanis, Probasco,
the basis of role identity resides in the differ- and Leve 1992). In addition, social identifica-
ences in perceptions and actions that accom-
tion is one of the prime bases for participa-
pany a role as it relates to counterroles.
tion in social movements (Simon, Loewy,
In group-based identities, the uniformity
Stuermer, Weber, Freytag, Habig,
of perception reveals itself in several ways Kampmeier, and Spahlinger 1998).
(Hogg and Abrams 1988; Oakes, Haslam, and In general, we find uniformity of percep-
Turner 1994). These may be categorized
tion and action among persons when they
along cognitive, attitudinal, and behavioral take on a group-based identity. This point
lines. Social stereotyping is primary among
contrasts somewhat with the consequences
the cognitive outcomes: researchers have
found that stereotyped perceptions of in-
3 Perhaps because of the strong focus on homo-
2 Rather than continuing to use the awkward geneity, a social identity theory of intragroup differ-
group/category designation, we will generally use the entiation and structure has not yet been developed
term group. (Hains, Hogg, and Duck 1997).

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IDENTITY THEORY AND SOCIAL IDENTITY THEORY 227

of taking on a role identity. Role identity the- negotiated so that role identities are verified,
orists have focused on the match between a strong attachment to the group develops.
the individual meanings of occupying a par- Still other research has shown the disruptive
ticular role and the behaviors that a person effects that can occur in the family when
enacts in that role while interacting with - fathers begin to take on some of the role
others (Burke 1980; Burke and Reitzes behaviors that traditionally are performed
1981). This match includes the negotiation of by mothers (Ellestad and Stets 1998).
meanings for situations and identities, and In group-based identities, only the
how they fit together to provide a situated actor's perceptions and actions are directly
context for interaction. By taking on a role involved; in role-based identities, other indi-
identity, persons adopt self-meanings and viduals in the group who occupy counter-
expectations to accompany the role as it roles are directly involved in the role
relates to other roles in the group, and then performance (Burke 1980; Burke and
act to represent and preserve these meanings Reitzes 1981). In group-based identities, the
and expectations (Thoits and Virshup 1997). actor need not interact with group members.
The meanings and expectations vary across Indeed, the minimal group experiments in
persons in the set of roles activated in a social identity theory precluded any interac-
situation. tion (Turner et al. 1987). When most of the
Early in the development of role identi- actors in a category hold the same percep-
ty theory, McCall and Simmons (1978) dis- tions, those perceptions are mutually rein-
cussed the importance of negotiation in forced, and group formation is the result
working out the differential performances, (Turner et al. 1987). Acting in unison, howev-
relationships, and interconnections of roles er, is the behavioral consequence for individ-
within a group or interaction context. If each ual members, because they all have the same
role is to function, it must be able to rely on perceptions.
the reciprocity and exchange relation with In role-based identities, some form of
other roles. Individuals do not view them- interaction and negotiation is usually
selves as similar to the others with whom involved as one performs a role (McCall and
they interact, but as different, with their own Simmons 1978). Relations are reciprocal
interests, duties, and resources. Each role is rather than parallel. Different perspectives
related to, but set apart from, counterroles; are involved among the persons in the group
often the interests compete, so that proper as they negotiate and perform their respec-
role performance can be achieved only tive roles, creating micro social structures
through negotiation. within the group (Riley and Burke 1995;
Evidence of negotiated roles is revealed Stets 1997; Stets and Burke 1996). Thus a
in identity research. For example, research role-based identity expresses not the unifor-
on leadership role identity found that when mity of perceptions and behaviors that
individuals could not negotiate differential accompanies a group-based identity, but
leadership performances in a group that ver- interconnected uniqueness. The emphasis is
ified their identity, they became less satisfied not on the similarity with others in the same
with their role and less inclined to remain in role, but on the individuality and interrelat-
the group (Riley and Burke 1995). Other edness with others in counterroles in the
research found that the different gender group or interaction context. By maintaining
roles in marriage result in different (albeit the meanings, expectations, and resources
negotiated) behaviors for men and for associated with a role, role identities main-
women (husbands and wives) (Stets and tain the complex interrelatedness of social
Burke 1996).4 In later work, Burke and Stets structures.
(1999) showed that when different but inter- When researchers focus on the different
related role behaviors and meanings are ways in which people are linked to groups,
through social identities and through role
identities, they conceptualize groups differ-
4Taking the role of the other seems to move indi-
viduals toward the other's identity (Burke and Cast ently. Social identity theorists regard the
1997). group as a collective of similar persons all of

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228 SOCIAL PSYCHOLOGY QUARTERLY

whom identify with each other, see them- nesspersons;5 these are intergroup relations.
selves and each other in similar ways, and We point out that one always and simultane-
hold similar views, all in contrast to membersously occupies a role and belongs to a group,
of outgroups. Identity theorists regard the so that role identities and social identities are
group as a set of interrelated individuals, always and simultaneously relevant to, and
each of whom performs unique but integrat- influential on, perceptions, affect, and behav-
ed activities, sees things from his or her own ior.6 For this reason we cannot easily separate
perspective, and negotiates the terms of role from group, either analytically or empir-
interaction. ically (Deaux 1992b; Thoits and Virshup
The group and the role bases of identity 1997). Although it is important to examine
correspond to the organic and mechanical how a person categorizes herself or himself
forms of societal integration analyzed by as a member of a group, it is also important to
Durkheim ([1893] 1984), which formed the observe the role that the person enacts while
basis of much discussion and theory in soci- a member of the group. For example, group
ology. People are tied organically to their belongingness may be a function not only of
groups through social identities; they are tiedself-categorization (Hogg and Abrams 1988)
mechanically through their role identities but also of assuming a high-status role iin the
within groups. A full understanding of soci- group.
ety must incorporate both the organic/group Not only can we not easily disentangle
and the mechanical/role form because each group identities from role identities; we also
is only one aspect of society that links to cannot easily separate the group and role
individual identities in separate but related identity from the person identity. Both social
ways. identity theorists and identity theorists have
To illustrate, let us consider the identi- discussed the person identity, but they have
ties of teacher and student. First, teacher largely failed to examine how it might be
and student are roles that are defined with- incorporated into their theories. To establish
in the group/organization of a school. a general theory of the self, we must under-
Meanings and expectations are tied to each stand how group, role, and person identities
of these roles, regarding performance and are interrelated.
the relationships between these roles. At In social identity theory, the person (or
the same time, teacher and student are "personal") identity is the lowest level of
social categories or groups that constitute self-categorization (Brewer 1991; Hogg and
(more strongly in some situations than in Abrams 1988). It is the categorization of the
others) in-groups and out-groups. Here the self as a unique entity, distinct from other
focus is more on membership than on per- individuals. The individual acts in terms of
formance, and intergroup issues are promi- his or her own goals and desires rather than
nent. Not all roles, however, are tied as a member of a group or category. The level
intimately to gr6ups. For example, the roles of identity that is activated (the personal or
of husband and wife within the family are the social) depends on factors in the situa-
accompanied by meanings and expecta- tion, such as social comparison or normative
tions, but the social categories of husband fit, which make a group identity operative
and wife only occasionally constitute an and override the personal identity.
in-group/out-group pair. Deaux (1992a) attempts to link the per-
Whether one is a teacher or wife, she is sonal identity to the social identity. She
at once in a role and in a social category. In argues that some features of social identities
focusing on the role, we consider the group
(school or family) and the relationships 5Whether one makes the comparison with students
among the different roles within that group; or businesspersons depends on the context. This rais-
these are intragroup relations. In focusing es the issue of salience, which we address later.
6 As we shall see, however, when we focus on one
on the categorical aspect, we look at the
aspect or the other (role or group), certain features
group of teachers, for example, in terms of become relevant for understanding cognition, emo-
what they have in common in relation to tions, and behavior; these features have been empha-
other groups such as students or busi- sized by one theory or the other, but seldom by both.

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IDENTITY THEORY AND SOCIAL IDENTITY THEORY 229

are consensually based and will be expressed integrate these different identity bases and
along normative lines, whereas other aspects show how they operate simultaneously in a
may be based on personal feelings and values situation, we can address the degree to which
and will be expressed along those lines. Thus, individuals are constrained by structural
idiosyncratic characteristics (one's personal expectations (tied to group and role identi-
identities) are added to normative character- ties) or have some choice in their enactment
istics of social identities. Although Deaux (through person identities). Further, we can
indicates that particular personal identities examine how individuals resolve the distress
may be linked to specific social identities, cre- that occurs when the meanings tied to differ-
ating unique ways of expressing membership ent identities (group, role, or person) inter-
in particular groups, she also suggests that fere with or contradict one another. Finally,
some personal identities may represent a we can investigate the degree to which some
general view of the self and therefore may identities are more malleable than others: for
pervade all the membership groups to which example, people may be more likely to adjust
one belongs. their person identities to adapt to situations
Identity theorists conceptualize the per- than to modify more structurally constrained
son identity in a manner similar to social role or group identities. We also can ex-plore
identity theorists. The person identity is the the direction of influence of the different
set of meanings that are tied to and sustain identities. For example, person identities may
the self as an individual; these self-meanings influence role and group identities when they
operate across various roles and situations in are first taken on. Once a role or group iden-
the same way as Deaux believes that some tity becomes established, however, person
person identities pervade all the member- identities may have little impact.
ship groups to which one belongs (Stets
1995; Stets and Burke 1996). Stets (1995) THE ACTIVATION OF IDENTITIES
attempts to link person identities to role AND IDENTITY SALIENCE
identities by arguing that the two may be
related through a common system of mean- The second area related to linking identi-
ing: the meanings of role identities may over- ty theory with social identity pertains to the
lap with the meanings of person identities. activation of identities and the concept of
For example, a masculine gender (role) iden- salience as used in each theory. How and
tity is linked to the mastery (person) identity when do identities become activated in a sit-
("I am a competent person") through the uation? Social identity theorists originally
shared meaning of control. Therefore, when used the term salience to indicate the activa-
one person acts to control another, this tion of an identity in a situation. A salient
action is peformed in the service of both a social identity was "one which is functioning
role and a person identity. Stets observes that psychologically to increase the influence of
when the meaniings and expectations associ- one' s membership in that group on percep-
ated with role identities conflict with the tion and behavior" (Oakes 1987:118). In
meanings of person identities, individuals identity theory, salience has been understood
may act without regard to the role identities as the probability that an identity will be acti-
so as to maintain person identities. Thus, vated in a situation (Stryker 1980). When
"while role identities need to be maintained, both definitions are considered in probability
person identities also need to be maintained. terms, it appears that social identity theory
An individual cannot simply be guided by uses only the probabilities of 0 and 1, while
role identities and have person identities identity theory uses the full range of proba-
unaffected by them. Overall, people need to bilities. We discuss each in turn.
balance the demands of role identities with In social identity theory, although a
the demands of person identities" (Stets salient identity is an activated identity, schol-
1995:143). ars have been concerned with understanding
Person identities penetrate role and what makes a particular social categorization
group identities in the same way as role iden- of the self (or other) relevant in a situation.
tities infiltrate group identities. If we can As Oakes (1987) points out, salience is not

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230 SOCIAL PSYCHOLOGY QUARTERLY

about attention-grabbing properties of social individuals to accomplish their personal


stimuli, but about the psychological signifi- and/or social goals. It seems ironic, however,
cance of a group membership. Early work on that despite the focus on the activation of a
salience focused on the separateness and the group identity, the source of such activation is
clarity of the categories. This emphasis later left to individual and situational variability
was translated into a question about the dis- and apparently does not depend on social
tinctiveness of social categories. For example, structural characteristics.
minority status (McGuire, McGuire, Child, In identity theory, scholars have been
and Fujioka 1978) or relative numbers concerned more about understanding the
(Abrams, Thomas, and Hogg 1990) might effect of persons' positions in the social struc-
make a category distinctive. In either form, ture on the likelihood that those persons will
however, this conception of what influences activate one identity rather than another, and
the salience of a social category did not take less about the impact of the particular situa-
into account any of the realities of the social tion on that process. In connection with this
context. Those realities were general percep- concern, the idea of commitment to an iden-
tual biases; they were not functionally related tity was introduced into identity theory.
to the situation nor to the individual's behav- Commitment has two aspects (Stryker,and
ior, goals, and motives. Serpe 1982, 1994). The first is quantitative-
Borrowing from Bruner (1957), Oakes the number of persons to whom one is tied
(1987) discusses the notion that salience is a through an identity. The more persons one is
product of accessibility and fit. Accessibility tied to by holding an identity (i.e., the greater
is the readiness of a given category to the embeddedness of the identity in the
become activated in the person. It is a func- social structure), the more likely it is that the
tion of the person's current tasks and goals, identity will be activated in a situation. In
and of the likelihood that certain objects or brief, the stronger the commitment, the
events will occur in the situation. As an exam- greater the salience. The second component
ple, Oakes states that the "taxi" category is of commitment is qualitative-the relative
accessible if one is in a hurry to get some- strength or depth of the ties to others.
where (goal) and if a taxi stand is nearby (sit- Stronger ties to others through an identity
uational object).7 Fit is the congruence lead to a more salient identity. When salience
between the stored category specifications is made to focus on its probabilistic nature, it
and perceptions of the situation. Fit has both becomes a characteristic of the identity, not
comparative and normative aspects. A social of the situation.
category has comparative fit when an individ- Employing this view, identity theorists
ual perceives within-group differences to be distinguish between the probability that an
less than between-group differences (the identity will be activated (salience) and that
meta-contrast principle) (Turner et al. 1987).an identity actually will be played out in a sit-
A social category has normative fit when anuation (activation). In contrast, social identi-
individual perceives that the content of the ty theorists have tended to merge the
category is defined along stereotypical, nor- concepts of activation and salience, and to
mative lines as held in the culture. equate them. By separating activation from
It is assumed that social groups are real salience, identity theorists can investigate
for individuals who identify with these groups factors such as context (for example, the exis-
to accomplish particular personal and social tence of an appropriate role partner), which
goals. Oakes's extension thus makes salience activate an identity in the situation, separate-
more than a cognitive-perceptual feature; it is ly from factors such as commitment, which
also tied to the social requirements of the situ- influence the probability that an identity will
ation, and results from an interaction between be played out across situations.
individual and situational characteristics. The In another way as well, social identity
activation of an identity in a situation allows theorists and identity theorists have differed
in their views of salience. In identity theory,
7The source of an individual's goals and purposes
salience has often been discussed in a relative
has generally not been considered. way: two or more different identities have

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IDENTITY THEORY AND SOCIAL IDENTITY THEORY 231

been examined in light of the different social In social identity theory, salience per-
structural positions held by an individual and tains to the situational activation of an iden-
the possible impact of each on that person's tity at a particular level. A particular identity
performance (Thoits 1983, 1986, 1992). This becomes activated/salient as a function of
notion, known as a salience hierarchy, the interaction between the characteristics of
addresses which role a person will enact in a the perceiver (accessibility) and of the situa-
situation when more than one role may be tion (fit). There has been little or no discus-
appropriate (Stryker 1968). sion about identities' creating or modifying
Stryker also goes beyond the immediate situations so as to guide behavior.
situation by hypothesizing that people will Although these two theories have viewed
seek out opportunities to enact a highly salience in different ways, the different ways
salient identity. Thus it is not a matter of an are not mutually exclusive. Indeed, they may
identity being activated by a situation, but complement each other. Identity theory
rather of a person invoking an identity in a focuses on social structural arrangements and
situation and thereby creating a new situa- the link between persons; social identity theo-
tion. For example, Stryker and Serpe (1987) ry focuses on characteristics of situations in
found that first-year college students tended which the identity may be activated; both.the-
to decorate their rooms in the same fashion ories acknowledge the importance of the indi-
as they had done at home, thus reminding vidual's goals and purposes. Thus an

themselves and others of their identity. This understanding of the conditions for the prob-
agentive character of an identity has always ability of and the actual activation of an iden-
been prominent in identity theory (McCall tity can be found. Both theories agree that an

and Simmons 1978; Tsushima and Burke identity has no effect without activation. To

1999). The identities at the top of the salience examine the likelihood that an identity will be

hierarchy are more likely to be activated activated across many situations, researchers
must consider factors such as the fit of the
independent of situational cues. When acti-
identity to the situation (the stimuli present in
vated, they act on the situation to accomplish
the situation that fit the characteristics of the
self-verification; in the process they create a
identity), which has been emphasized in
new situation.
social identity theory, as well as the individ-
In social identity theory, identities also
ual's structural embeddedness or commit-
are considered in a relative way because dif-
ment, as emphasized by identity theory.
ferent identities are organized in a hierarchy
of inclusiveness. Three levels are generically
COGNITIVE AND MOTIVATIONAL
involved: a superordinate level such as
PROCESSES
"human," an intermediate level such as
"American," and a subordinate level such as The third area related to merging identi-
"southerner." The levels are floating and ty theory with social identity theory involves
contextual, and depend on the salience of the core processes identified in each of the theo-
different classifications (Turner et al. 1987). ries. The central cognitive process in social
At the lowest level, for example, an individ- identity theory is depersonalization, or seeing
ual may see herself as a member of a sorori- the self as an embodiment of the in-group
ty executive board, in contrast to other prototype (a cognitive representation of the
members of the sorority. At the next higher social category containing the meanings and
level she may see herself as a sorority mem- norms that the person associates with the
ber, in contrast to other sororities in the uni- social category; Hogg et al. 1995) rather than
versity. At a still higher level she may see as a unique individual (Turner et al. 1987).8
herself as at the "University of X," in con- Activation of a social identity is sufficient to
trast to students from another university in a result in depersonalization. In this process,
particular community or state. Different the person perceives normative aspects of
identities become active as the situation
changes and as relevant stimuli for self-cate- 8 Depersonalization also denotes seeing the other
gorization change. as an embodiment of the out-group prototype.

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232 SOCIAL PSYCHOLOGY QUARTERLY

group membership in the prototype and then the self into line with the abstract proto-
acts in accordance with those norms (Reicher type/identity standard (Freese and Burke
1987, 1996; Terry and Hogg 1996). 1994; Hogg, et al. 1995; Stryker 1980).
Depersonalization is the basic process under- In regard to the motivational underpin-
lying group phenomena such as social stereo- nings of an identity, social identity theory
typing, group cohesiveness, ethnocentrism, holds that when a group identity is activated,
cooperation and altruism, emotional conta- people behave so as to enhance the evalua-
gion, and collective action (Turner et al. tion of the in-group relative to the out-group
1987). and thereby to enhance their own self-evalu-
Similar to depersonalization in social ation as group members (Turner et al. 1987).
identity theory, a central cognitive process in This process is the maintenance and
identity theory is self-verification, or seeing enhancement of self-esteem. The self-esteem
the self in terms of the role as embodied in motive initially was thought to be the basis of
the identity standard (the cognitive represen- in-group favoritism and ethnocentrism as
tation of a role containing the meanings and well as of hostility toward the out-group.
norms that the person associates with the Although this idea was central to the initial
role; Burke 1991; McCall and Simmons formulation and development of social iden-
1978). When an identity is activated, self-ver- tity theory (Abrams 1992), it has received
ification occurs. In this process, the person mixed empirical support and thus has been
behaves so as to maintain consistency with downplayed in more recent work (Abrams
the identity standard (Burke 1991; Swann 1992; Abrams and Hogg 1990).9
1983). Self-verification underlies behavioral As a substitute for the self-esteem
processes such as roletaking, rolemaking, and motive, other motives have been suggested,
group formation as the person acts to portray including a collective self-esteem motive
the identity (Burke and Cast 1997; Burke and (Crocker and Luhtanen 1990), a self-knowl-
Stets 1999; Turner 1962). edge motive, a self-consistency motive, a self-
The processes of depersonalization and efficacy motive, (Abrams and Hogg 1990), an
self-verification show us that membership in uncertainty reduction motive (Hogg and
any social group or role includes two impor- Mullin 1999), and a self-regulation motive
tant aspects: one's identification with a cate- (Abrams 1992, 1994). Any of these motives
gory (emphasized more strongly in the can be brought into play when the identity is
depersonalization process), and the behav- activated and depersonalization occurs. With
iors that we associate with the category respect to the self-regulation motive, for
(underscored more strongly in self-verifica- example, Abrams argues that when a social
tion). Both identification with a social cate- identity is salient (activated) and attended to,
gory and role behavior refer to and reaffirm responses are deliberate and self-regulated.
social structural arrangements. People know Group members act to match their behavior
the structural categories and relationships, to the standards relevant to the social identi-
and act in accordance with that knowledge. ty, so as to confirm and enhance their social
When we identity with the social categoriesidentification with the group. All of these
that structure society, and when we behave suggestions are new; as Hogg and Abrams
according to the expectations tied to our (1988) suggest, more research is needed to
examine the efficacy of each in the context of
identification, we are acting in the context of,
referring to, and reaffirming social structure social identity theory.
(Thoits and Virshup 1997). In this way, a com- In earlier formulations of identity theory,
bination of the two theories would recognize motivation was tied to commitment and
that the self both exists within society, and is salience. The greater the commitment to an
influenced by society, because socially identity and the greater the salience of the
defined shared meanings are incorporated identity, the more effort would be put into
into one's prototype or identity standard. In enacting the identity (Stryker 1980; Stryker
addition, it would recognize that the self
influences society, because individual agents 9 Below we suggest an alternative formulation of
act by changing social arrangements to bring the sources of self-esteem in social identification.

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IDENTITY THEORY AND SOCIAL IDENTITY THEORY 233

and Serpe 1982). Self-esteem was implicated We argue that identities referring to
as a motivator: insofar as an individual had a groups or roles are motivated by self-esteem,
salient role identity, the evaluation of his or self-efficacy, self-consistency, and self-regula-
her performance would influence feelings of tion. Indeed, recent research in social identity
self-esteem (Stryker 1980). If the role was theory and in identity theory appears to be
evaluated positively, the person's self-esteem moving in common directions: both are con-
would be higher (Hoelter 1986); if the person sidering multiple motives that lead one to act
performed well in the role, he or she would in keeping with that which most clearly rep-
feel good, given the appraisals by others and resents the group or role. In considering mul-
their approval (Franks and Marolla 1976). tiple sources of motivation, we may find, for
Self-efficacy also was implicated as a motiva- example, that the self-esteem motive is tied
tor, however: a person who performed well in more closely to identification or membership
a role gained a sense of control over the envi- in groups, while self-efficacy is associated
ronment (Franks and Marolla 1976; Gecas more closely with the behavioral enactment
and Schwalbe 1983). These ideas are con- of identities. Individuals may categorize
firmed in recent research in identity theory, themselves in particular ways (in a group or a
showing that self-esteem and self-efficacy are role) not only to fulfill the need to feel valu-
increased by the self-verification which able and worthy (the self-esteem motive) but
occurs through performing a role well also to feel competent and effective (the self-
(Burke and Stets 1999). efficacy motive) (Cast, Stets, and Burke 1999;
Recent extensions of identity theory Stets 1997).
have added consideration of the internal The increase in self-worth that accompa-
dynamics of identity processes and have nies a group-based identity, however, may
included motivational elements of self-con- come not simply from the act of identifying
sistency and self-regulation (Burke 1991; with the group, but from the group's accep-
Burke and Stets 1999; Stets 1997). Similar to tance of the individual as a member (Ellison
the mechanisms underlying perceptual con- 1993). This point may partially explain the
trol theory (Powers 1973), affect control the-mixed support for self-esteem effects in
ory (Heise 1979), self-verification theory social identity theory (Abrams 1992; Abrams
(Swann 1983), and self-discrepancy theory and Hogg 1990). A social identity based on
(Higgins 1989) is the idea that people act to membership in an abstract category may not
keep perceptions of themselves in the situa- yield the support and acceptance provided by
tion consistent with their identity standard. a social identity based on membership in an
They take actions to modify the situation so actual group of interacting persons. The
that perceptions of the self are consistent strongest confirmation that one is a group
with the standard in spite of situational dis- member may come from acceptance by oth-
turbances caused by others, prior actions of ers in the group. Further, enhancement of
the self, or other situational influences one's self-worth through group membership
(Burke and Stets 1999). may involve acting so as to promote accep-
As long as the identity is activated, the tance through appropriate behavioral enact-
process described above is constant and ments; such behavior has implications for
ongoing, linking the individual to the situa- fulfilling the need to feel competent.
tion, and it has been viewed as part of the
self-verification process (Burke and Stets CONCLUSIONS
1999; Swann 1983). Two different manifesta-
tions of self-verification exist. First, when dis- We began with an assertion that identity
turbances change the situation such that theory and social identity theory possess
individuals perceive situated self-meanings similarities that make the linking of the two
and expectations of themselves as different theories worth consideration. Such a merger
from their identity standard, they act to coun- would prevent redundancies in separate the-
teract the disturbance. Second, when no dis- ories and would be a basis for establishing a
turbances occur, individuals act consistently general theory of the self. To this end we have
with the meanings held in their standards. considered three areas of central concern: the

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234 SOCIAL PSYCHOLOGY QUARTERLY

different bases of identity (group, role, per- At the microlevel, an analysis of the
son), the different foci in examining activa- group, the role, and the person may help us to
tion and salience of an identity, and the understand more clearly such motivational
cognitive and motivational underpinnings of processes as self-esteem, self-efficacy, and
the two theories. authenticity. It is possible that people largely
In spite of their differences in origins as feel good about themselves when they associ-
well as in language, orientation, and cover- ate with particular groups, typically feel con-
age, the two theories have much in common. fident about themselves when enacting
In most instances, the differences are a mat- particular roles, and generally feel that they
ter of emphasis rather than kind. For the are "real" or authentic when their person
most part, the differences originated in a identities are verified.
view of the group as the basis for identity Yet, although the group, role, and person
(who one is) held by social identity theory identities provide different sources of mean-
and in a view of the role as a basis for identi- ing, it is also likely that these different identi-
ty (what one does) held by identity theory ties overlap. Sometimes they may reinforce
(Thoits and Virshup 1997). We suggest that who one is; at other times they may constrain
being and doing are both central features of the self. The conditions under which each
one's identity. A complete theory of the self occurs are important topics for future
would consider both the role and the group
research.
bases of identity as well as identities based in
the person that provide stability across
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Jan E. Stets is Associate Professor of Sociology at Washington State University. She is currently
using recent developments in identity theory to study people's emotional reactions to (in)justice
in a series of lab experiments (NSF SES-9904215). Recent publications include "Trust and
Commitment through Self-Verification" (with Peter A Burke) in Social Psychology Quarterly
and "Does the Self Conform to the Views of Others?" (with Alicia D. Cast and Peter J. Burke) in
Social Psychology Quarterly.

Peter J. Burke is Professor and Research Scientist at Washington State University and Chair of
the ASA Social Psychology Section. His current work extends identity theory into areas of emo-
tion, group relations, and social learning. Recent publications include "Where Forward-looking
and Backward-looking Models Meet" (with L. Gray) in Computational and Mathematical
Organization Theory, "Levels, Agency, and Control in the Parent Identity" (with T Tsushima) in
Social Psychology Quarterly, 1999, and "Trust and Commitment through Self-Verification (with
J. Stets) in Social Psychology Quarterly, 1999.

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