#ElSuperpoderDelTurismo

www
PR OGRAM
www.ATMEX.org @ATMEXevent @adventuretravelmexico @ATMEX_o cial
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 Welcome To Huatulco
¡Welcome to ATMEX 2023!
You are about to immerse themselves in the
greatness of a state that is proud of its traditions,
gastronomy, ancestral legacy, and that is
characterized by the warmth of its inhabitants.

We give you the warmest welcome to the beaches

of Huatulco, destination on the Oaxacan Coast
Route, known for its focus on sustainability and
abundant o er of adventures in natural
environments, enriched with culinary, artisanal
expressions and historical heritage.

It lls us with joy to receive you in this coastal paradise, which is part of a land that
preserves its cultural heritage, re ected in its eight regions where six Magical Towns and
the Magical Quarter of Jalatlaco are located; ten Tourist Routes, archaeological zones,
Protected Natural Areas and countless places that house history, biodiversity and artistic
expressions.

In recent months, millions of tourists have had access to these attractions thanks to the air
connectivity that we promote in the State Government and the promotion of our
destinations in the national and international markets.

Everything is ready to welcome professionals like you, who will enrich the most
outstanding adventure tourism event in Mexico and Latin America.
Unforgettable experiences await you in the cultural heart of Mexico.

Cordially
Mtra. Saymi Pineda Velasco
Secretary of Tourism of the Government of the State of Oaxaca

@saymipinedavelasco @saymipinedavelasco @saymipinedavelasco

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 Welcome To Huatulco
¡Welcome to ATMEX 2023!
Huatulco is the natural gem of the Mexican South
Paci c, known for its nine bays and 36 beaches,
featuring a protected natural area called the
'Huatulco National Park,' as well as an Eco-
Archaeological Park in Copalita, rich in history.

Huatulco is a tourist destination with a wide variety

of natural resources, a rich cultural and historical
heritage, a vast ancestral cuisine, and people of
great humanity.

Huatulco is Mexico's rst sustainable tourist community, o ering a natural paradise where
you will experience countless memorable moments. We hold national and international
certi cations (Blue Flag and EarthCheck) and employ strategies to enhance environmental
quality, safety, and all services, ensuring a safe stay for our visitors.

Our privileged geographic location, 'between the sea and the mountains,' makes us the
perfect tourist destination to immerse yourself in a collection of magical moments,
stunning landscapes, and unique services.

We are ready to welcome you with the warmth that characterizes us as Huatulco
residents, with the best adventures and the nest service.

This ATMEX event will remain in the memories of all.

You must discover and experience Huatulco!

Respetuosamente

Lic. José Hernández Cárdenas

Presidente Municipal Constitucional de Santa María Huatulco

@PepeHernandezOax
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 11 Years of ATMEX
Welcome to the 11th edition of ATMEX in the iconic
bays of Huatulco, in the captivating state of Oaxaca.
This state is the ultimate expression of Mexico's
cultural and natural wealth. This diversity is re ected in
every one of its cultural expressions, including
gastronomy. Those with us this year will witness the
abundance of colors and avors that are characteristic
of this place.

Huatulco is clearly a part of this melting pot of colors,

avors, topographies, ecosystems, legends, and
people. It may present itself as a sun and beach
destination, but as we get to know the place, we
realize that the true wealth of the territory lies in the
mountains, the lagoons, and beneath the sea's surface.

According to legend, one of its secrets is that over 1500 years ago, a white man with a long
beard (thought to have been one of Christ's apostles, Saint Thomas) planted a cross a few
meters from our venue, in the Bay of Santa Cruz in Santa María Huatulco. May 3, the day of
the Holy Cross celebration, has turned Huatulco into an important site for religious
pilgrimage.

This year, we take advantage of this emblematic site to emphasize what we've called "The
Superpower of Tourism," the central theme of this edition of ATMEX. We are now more than
ever immersed in a climate crisis and emergency that is not discussed enough, and of which
we know painfully little. Ironically, Huatulco, which has always been synonymous with
environmental protection, has now become one of the visible epicenters of this global crisis.
The superpower of tourism lies in the ability to sensitize and transform the consciousness of
our customers. Through immersive experiences, we can become a factory of "planet
warriors," agents of change in their homes, o ces, neighborhoods, municipalities, and states.
No one protects what they do not love, and they do not love what they do not know. And
that's precisely where our responsibility lies: to help our customers see the impact we have
on our delicate environment. The tourism industry touches nearly 1.5 billion tourists every
year. We can be an army that changes the world.

Welcome to Atmex

Ing. Antonio Del Rosal Stanford

General Director of Experiencias Genuinas & ATMEX Coordinator

www www.ATMEX.org @ATMEXevent @adventuretravelmexico @ATMEX_o cial

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 WEL COME TO
OAXACA
Oaxaca is the cultural heart of Mexico,
Where you can breathe an atmosphere of
music and party; where traditions persist
and the avor of its eight regions is
enjoyed through the vast gastronomy.

The most diverse state in the country, it is a

land proud of its roots that o ers a journey
between the mysticism of people with
ancestral wisdom, between vestiges of
millenary cultures and routes full of endless
natural scenarios among which beaches,
mountains, valleys and forests stand out.

Place where the ancestors bequeathed

brotherhood between peoples, mutual aid
and reciprocity; the Guelaguetza.

www http://www.oaxaca.travel

@OaxacaTravel @Oaxtravel @Oaxtravel

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 Hos t Destin ation
HUATULCO
The beauty of Huatulco is a natural complex of
biodiversity, comprising 9 bays, hills irrigated
by the Coyula, San Agustín, and Copalita
rivers, the Eco-Archaeological Park of
Copalita, established in coordination with the
National Institute of Anthropology and
History (INAH), and the Huatulco National
Park, designated as a federal natural reserve
by the National Commission of Natural
Protected Areas (CONANP).

Together, they o er tourists a sustainable

paradise where a range of activities take
place. These activities include bay and co ee
plantation tours, adventure tourism such as
rappelling, sur ng, water sports, hiking, and
the appreciation of biological, cultural, and
archaeological riches.

www https://huatulco.gob.mx/huatulco-es/

@turismohuatulcoo cial @turismo_huatulco @turismohuatulco

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 RÍO HUATULCO JARDÍN ETNOBOTÁNICO

A CTIVIDAD ES Y SITIOS DE
PLAYA BOCA VIEJA BAJOS DEL ARENAL
ACCESO A PLAYA
BOCA VIEJA 31

I N TERÉS BAHÍA SAN AGUSTÍN

ACCESO A BAHÍA
SAN AGUSTÍN
STA. MARÍA HUATULCO
7
5
1 Parque Central La Crucecita
2 Parque Santa Cruz PLAYA RISCALILLO

EL ZAPOTE
24
3 Parque Rufino Tamayo (Ecológico) AEROPUERTO
INTERNACIONAL
4 Parque Hundido Chahué
5 Plaza principal Santa María Huatulco PLAYA
BAHÍA CHACHACUAL
LA INDIA BALNEARIO
6 Iglesia de Nuestra Señora de Guadalupe
7 Iglesia de Nuestra Inmaculada Concepción ENTRADA PIEDRA DE MOROS
CASCADAS
8 Capilla de La Santa Cruz IGUANARIO
9 Pedimento Cruz el Monte
10 Mercado 3 de Mayo SENDERO SABANAL

11 Muelle de Cruceros
12 Marina de Santa Cruz
BAHÍA CACALUTA
13 Marina de Bahía Chahué SENDERO ZANATE SENDERO
GUANACASTLE
9

14 Mirador Chahué SENDERO CRUZ

DEL MONTE
15 Mirador Santa Cruz

U É
16 Mirador La Entrega

HAH
BAHÍA MAGUEY

RD C
BAHÍA EL ÓRGANO

LEVA
17 Mirador El Faro

BOU
18 Mirador Tangolunda 6
UNIVERSIDAD DEL MAR
PLAYA EL VIOLÍN 20
17 16 25 2 19
SE RVIC IOS Y OFICINAS PLAYA LA ENTREGA
23
8
30
10
1
ADO
CENTRAL
CAMIONERA

SANTA CRUZ

MIRADOR EL FARO BAHÍA SANTA CRUZ 12 21

19 Terminal ADO 11 15
3 22
19
20 Terminal Estrella Blanca 32 33
21 Parque Nacional BAHÍA CHAHUÉ 13
22 Playas Limpias 14
23 Instituto Nacional de Migración
TEJÓN
24 Aeropuerto Internacional (HUX)
25 Sector Naval ARROCITO 18
26 Guardia Nacional
27 SECTUR Oaxaca Clínicas 27 CAMPO DE GOLF
LA JABALINA
28 Asociación de Hoteles Privadas BAHÍA TANGOLUNDA 28
29
29 PROHOTOUR Cruz Roja
ISLA LA MONTOSA ZONA HOTELERA TIROLESA CUATRIMOTOS
30 PROFECO Y RAFTING

31 Palacio Municipal
Gasolineras
32 Agencia Municipal
33 Turismo Municipal Bancos
Cajero (ATM) BAHÍA CONEJOS
26
Hospital CESSA
Módulos de Información
Hospital IMSS
Turística
Hospital NAVAL
COPALITA
LA BOCANA
Acceso por mar Acceso por tierra RÍO COPALITA

BLUE FLAG Playa Platino

 PROGRAM Minute by Min ut e

October 13 - 17: Familiarization Trips to Participating Destinations for National and International Buyers and Media
October 17: 17:00 - 20:00 REGISTRATION: Foro Huatulco

Departure to One Day Adventures: Foro Huatulco

October 18: 12:00 - 17:00
07:30 - 16:00
REGISTRATION: Foro Huatulco
18:30 - 19:30 Opening Ceremony: Foro Huatulco
19:30 - 23:30 Welcome Cocktail: Foro Huatulco

October 19
Foro Huatulco, Auditorium 13:30 - 13:40 Deep Dive: Quintana Roo: The best of
09:00 - 09:20 Welcome Words Mexico and The Caribbean
Antonio del Rosal Stanford, General Director of Jorge Luis Tellez Vignet, Marketing Executive Director,
Genuine Experiences and Coordinator of ATMEX, Pavel Quintana Roo Tourism Board (CPTQ)
Palacio Chávez, Regional Director CONANP.
Foro Huatulco, Second Floor
09:20 - 10:00 Keynote Conference: Everything to Save:
13:40 - 15:30 LUNCH
The Climate Crisis as a Call for Change
Pablo Montaño, General Director, Conexiones
Foro Huatulco, Third Floor
Climáticas.
15:30 - 18:30 Marketplace Sponsored by Baja California Sur -
10:00 - 10:40 Keynote Conference: The Art of Storytelling Business Appointments between Suppliers,
Alonso Vera Cantú, Amo México.
Buyers, and Media. (For attendees with a business
10:40 - 10:45 Deep Dive: Nature Tourism in Puebla! table or appointment agenda)
Miguel Ángel Andrade Torres, Director of Rural
Tourism at the Secretary of Tourism of the State of
Puebla
October 20
10:45 - 11:00 Deep Dive: Great Stories of Nature & Foro Huatulco, Auditorium
Adventure Await You in Guanajuato! 09:00 - 09:20 Welcome Words
Juan José Álvarez Brunel, Minister of Tourism of the Antonio del Rosal Stanford, General Director of
state of Guanajuato. Genuine Experiences and Coordinator of ATMEX
Foro Huatulco, rst level 09:20 - 10:00 Keynote Conference: Challenges and
11:00 - 11:15 Documentary, Cartographic, and Technological Barriers in Adventure Tourism
Photographic Exhibition: 'The Social Space in Latin America
of Santa Cruz Huatulco: A Retrospective, Liliana Barck, CEO & Co-Founder, Outtrip.
19th and 20th Centuries’". 10:00 - 10:40 Keynote Conference: In nite and natural
Dr. Damián González Pérez, Professor-Researcher at
the University of the Sea, Huatulco Campus.
Argentina
Mariano Sánchez, Tierra Turismo
Foro Huatulco, rst level
11:00 - 11:40 Co ee Break 10:40 - 11:00 ATMEX Talk:
The Power of Ecotourism: Whale Watching
Foro Huatulco, Auditorium
in Conservation Management and Climate
11:40 - 12:00 ATMEX Panel: Rural and Conservation
Change.
Tourism in Oaxaca
Francisco Villegas Zurita, Yubarta Ecotourism.
Moderator: Rebeca Yáñez Panelists: Irving Barrera,
Costa Magia; Héctor Cruz, Costa Magia y Jonathan 11:00 - 11:10 Deep Dive: Michoacán
Cruz Ceballos Expediciones Sierra Norte.
Foro Huatulco, Auditorium 11:10 - 11:15 Deep Dive: Querétaro
12:00 - 13:20 ATMEX Talks Foro Huatulco, First level
11:15 - 12:00 Co ee Break
12:00 - Sea Turtles and Climate Change in the coast
of Oaxaca, Mexico. Cinthia Venzor, Mentor and Project Foro Huatulco, 3rd Floor
Coordinator, VIVEMAR ONG. 12:00 - 15:00 Marketplace Sponsored by Baja California Sur -
Business Appointments between Suppliers,
12:20 - A Journey Toward Climate Action: Solutions
and Opportunities. Daniela Valera, German Technical Buyers, and Media. (For attendees with a business
Cooperation for Sustainable Development (GIZ). table or appointment agenda)

Foro Huatulco, Second Level

12:40 - Wikiloc: Technology and Community of Nature 15:00 - 16:30
and Adventure Enthusiasts. Maurici Carbó, Marketing
LUNCH
& Partnerships, Wikiloc. 16:30 - 18:00 Foro Huatulco, Auditorium

13:00 - Chubut, Argentine Patagonia: Where Nature

Closing Remarks, Cocktail, and
and Responsible Tourism Converge. Fernanda Handover Ceremony.
Tellería, Director General of Communication and
Marketing of the Ministry of Tourism and Protected
Areas of Chubut.
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 SPEAKER S
OCT 19, 2023 Keynote Conference: Everything to Save: The Climate Crisis
9:20AM-10:00AM as a Call for Change
Pablo Montaño, General Director, Conexiones Climáticas.

Pablo Montaño is a climate communicator and a National Geographic explorer from Mexico. He is the founder
and coordinator of Conexiones Climáticas (Climate Connections), an organization dedicated to developing and
implementing communication strategies for climate- impacted communities and climate organizations.

Montaño has designed and directed several communication campaigns to create networks in adverse climate
scenarios, with relevant victories in halting ecosystem-threatening mega-projects. This work includes the impact
campaign for the climate change documentary El Tema (The Issue) with Gael García Bernal and Yásnaya Aguilar;
he is the climate change documentary series's writer, producer, and impact campaign coordinator.

Montaño has a bachelor's in Political Science and a master's in Environment and Sustainable Development from
the University College London, and is the coeditor and author of the "Critical Guide to face the Civilization Crisis
and the false solutions for Climate Change".

OCT 19, 2023 Keynote Conference: The Art of Storytelling

10:00AM-10:40AM Alonso Vera Cantú, Amo México.

Alonso Vera Cantú, aka Pata de Perro, is an internationally acclaimed travel-journalist, tv and radio host,
photographer, author and publicist that has produced in over 100 countries. He published his rst book “Travel
for a Living” with Penguin Random House, and is the author of “AMOMéXICO. One Country in 100 Experiences”.
He is also a travel expert and a uent experiences curator in Mexico.

Pata has a master in communication, research and journalism by the UIA, and his multimedia strategies have
been awarded around the world, including Cannes.

Frequent speaker in forums specialized in tourism and gastronomy, including TED, he is a well- known producer
and advisor for various governments, tourism boards, hotel groups, media groups and the entertainment industry,
mostly in Mexico, US and Japan.

Alonso has also published over 1,000 articles and innumerable photos, produced documentaries and hosted TV
and radio shows for some of the most prestigious media groups in the world.

19 OCT, 2023
Deep Dive: Great Stories of Nature & Adventure Await You in
10:45AM-11:00AM Guanajuato!
Juan José Álvarez Brunel, Minister of Tourism of the state of Guanajuato.

He has a bachelor’s degree in Biochemical Engineering in Marine Science from Monterrey Tech-Guaymas, and
holds a master’s degree in Applied Public Management from Monterrey Tech. He also obtained a Certi cation in
Marketing from Monterrey Tech- León. He is uent in English and has an advanced level of French.

He has a longstanding and successful career path in the private sector, where he has held important leading
positions in companies and business organizations that received important acknowledgments and awards during
his tenure. He was the chair of the Business Coordinating Council of San Miguel de Allende, which he helped
found.

He has also played important roles in mixed public-private commissions and councils, which propelled his
political career as a member of the Guanajuato State Legislature for the 2015- 2018 term, where he presided the
governing body.

His political acumen, leadership, and vision paved the way for his current career in the public sector, where he
served as Undersecretary of Employment and Labor Training, of the Secretary of Sustainable Economic
Development, from October of 2018 until May of 2020, when he was appointed Secretary of Tourism.

He has promoted the subject of sustainability in tourism in the state of Guanajuato through the implementation of
good practices and the development of the Guanajuato Sustainable Tourism Distinction, for Tourist Events, with
the aim of transforming conventional events into high-quality responsible events, generating environmental,
social and economic bene ts. He has promoted too the signing of collaboration between the Association of
Secretaries of Tourism of Mexico A.C. (ASETUR) and the National Association of State Environmental Authorities
(ANAEE) for this reason, in 2023 he received the appointment as Head of the ASETUR Sustainability Commission
in Mexico.
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 SPEAKER S
OCT 19, 2023 ATMEX Panel: Rural and Conservation Tourism in Oaxaca
Moderator: Rebeca Yáñez Panelists: Irving Barrera, Costa Magia; Héctor Cruz, Costa
11:40AM-12:00PM
Magia y Jonathan Cruz Ceballos Expediciones Sierra Norte.
Jonatán Cruz
Jonatán is originally from Benito
Juárez, one of the Pueblos
Mancomunados (8 Zapotec
communities whose share one territory
and work together), in the Northern
mountain range of Oaxaca, Mexico.
Renewable energy engineer by
profession, passionate about tourism
since he was 10 years old.
He has participated in several courses
focused on tourism and the
environment, he is a certi ed guide
under Mexican Standar Nom-09 and
currently works as a bilingual guide
and host. Jonatán has extensive
experience in community tourism, his
career as a guide, but above all as a
member of the community, has led him
to seek a balance between the
interests of the community, and the
broad tourism market, always with the
vision of helping to the Pueblos
Mancomunados to protect and
conserve their territory.
His interest and passion has inspired
more young people to see an
opportunity in tourism and not to
emigrate from their communities, being
an inspiration for new guides, which
motivates him to have continuous
improvement. Of Zapotec blood, with a
free heart and a mezcalero throat.
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Irving Barrera
My name is Irving Barrera, the Manager of Costa Magia, a
community-based nature tourism tour operator on the
beautiful coast of Oaxaca. My story is a journey that has been
guided by my passionate commitment to nature
conservation.
I have a Bachelor's Degree in International Business and a
Master's Degree in Finance, degrees I obtained at the
Tecnológico de Monterrey, Campus Estado de México. My
rst professional steps led me to collaborate in various elds,
from foreign trade consulting to international logistics.
In 2016, my life took an exciting turn when I became a
volunteer for the National Commission of Natural Protected
Areas (CONANP) in the Sian Kaan Biosphere Reserve in the
Mexican Caribbean. For one year, I had the privilege of
advising and accompanying the Punta Herrero tourism
cooperative as it began operations. This experience was a
turning point in my life, igniting a deep passion for ecotourism
and conservation.
While for over 15 years American soccer was an essential
part of my life, and for another 4 years, I had the honor of
coaching the sport, my focus today has shifted to
transforming the perception of tourism as the means to
conserve biodiversity and culture.
In 2020, in the midst of the COVID-19 pandemic, I joined the
Oaxacan Fund for Nature Conservation team. Here, I
coordinated the Community Ecotourism program on the
Oaxaca Coast. After three years of hard work, we were able
to integrate di erent cooperatives and community
ecotourism ventures in what we know today as "Costa
Magia".
Currently, I have the honor of being the Manager of Costa
Magia. Together with our valued partners, we are committed
to making the Oaxacan Coast a destination that stands out for
its conservation and sustainability.
My journey has been a blend of learning, passion and
dedication to the conservation of nature and local
communities. I am excited for what the future holds for Costa
Magia, and I hope to continue to inspire others to join our
cause of promoting sustainable tourism and the conservation
of the biocultural heritage of the Oaxacan Coast
Héctor cruz
I am Héctor Cruz García, originally from
the community of Bajos de Coyula, in
the municipality of Santa María
Huatulco. I am a Certi ed Guide under
NOM-09.
I am a member of the Senderos y
Humedales Cooperative with the
Huatulco Salvaje brand, providing
tourism services for over 15 years.
Fishing is an integral part of our
activities, connecting us with both
nature and fellow humans. I am a three-
time champion with a gold medal for
our country, Mexico, in the Pan
American Big Game Trolling Fishing
Championships.
At Huatulco Salvaje, we engage in
activities such as monitoring the Carey
sea turtle, reef monitoring, beach and
seabed cleaning. My passion for
tourism and conservation has driven us
to participate in various diploma
programs, courses, and more activities,
leading us to where we are today. We
now operate Costa Magia, a
specialized nature tourism operator on
the Oaxacan coast. We are a union of
12 local cooperatives united with the
sole aim of preserving the biodiversity
of our region.
I am married and have two children.
 SPEAKER S
ATMEX Talk: Sea Turtles and Climate Change in the coast of
OCT 19, 2023 Oaxaca, Mexico.
12:00PM - 12:20PM Cinthia Venzor, Mentor and Project Coordinator, VIVEMAR ONG.

I have often heard it said that without nature, there is no tourism, when in reality, WITHOUT NATURE, THERE IS
NOTHING! I am at the service of humanity and, consequently, Mother Nature. At VIVEMAR, I ful ll a part of my
mission on this Earth.

Nature provides us with profound lessons about ourselves if we are capable of observing, and even better, if we
are capable of traversing this Earth with respect, honoring life, good education, and sustainable development. It
may seem like we're talking about a utopia when we say that humans can develop in their environment e ciently
and harmoniously for all who inhabit this space.

I have always been convinced of fostering balance from the mind to manifest it in the physical world. Humans
who do not respect themselves simply cannot respect the Earth. VIVEMAR is the gateway to a new mentality, and
that is what sets us apart. We have a genuine conviction not only to conserve and protect nature but to SHAKE
PEOPLE'S MINDS who join us every day. We generate questions in search of tangible and real actions. Currently,
in addition to conserving and protecting endangered wildlife and fauna, VIVEMAR provides free environmental
education to local communities, o ering comprehensive information to help the native population grow in all
aspects. We educate the hundreds of tourists who visit us from all over the world every day, we educate the
volunteers who come from di erent countries, but, above all, we make a di erence by taking initiative, taking
action, and putting our hearts into this great mission.

VIVEMAR IS A LIFE-CHANGING EXPERIENCE. GET TO KNOW US!

OCT 19, 2023

ATMEX Talk: A Journey Toward Climate Action: Solutions and
12:20PM - 12:40PM Opportunities.
Daniela Valera, German Technical Cooperation for Sustainable Development (GIZ).

She has worked as a researcher in the state of Tabasco and later as a public servant in the National Commission
of Natural Protected Areas, in which she led research projects on biodiversity, international cooperation and
climate change in Nayarit. Master of science in biotic resources, graduate in biology and certi ed professional in
sustainable tourism by the Global Sustainable Tourism Council GSTC.

Since 2018 to date, she has worked at the German Technical Cooperation for Sustainable Development (GIZ),
where she provides technical advice to integrate biodiversity and climate change adaptation in business and
tourist destination.

She has given diverse training courses to tourism companies and collaborate in innovative research in México,
such as the analysis of economic risk caused by climate change in tourist destinations, the Guide to climate proof
investment and author of the recent publication ADAPTUR Methodology.

OCT 19, 2023

ATMEX Talk: Wikiloc: Technology and Community of Nature
12:40PM - 13:00PM and Adventure Enthusiasts.
Maurici Carbó, Marketing & Partnerships, Wikiloc.

Maurici Carbó, professional with a long career in adventure tourism marketing and management of sports and
nature tourism destinations. He is currently part of the marketing and partnerships team at Wikiloc.
His passion is the mountains, the sea and sports in nature and he considers that he has the privilege of having
been able to combine them professionally.

He also works for Sports Tourism Consulting, a company dedicated to strategy, marketing and commercial
representation specialized in sports, active and adventure tourism.

He is currently part of the team of trainers and consultants of the World Tourism Organization. (UNWTO
Academy), and collaborates as a professor at the University of Anahuac in Mexico.

In previous positions he has worked as general director of the tourism management organizations of Lloret de
Mar on the Costa Brava and the Aran Valley in the Spanish Pyrenees and has worked for the Catalan Tourism
Agency and Turespaña.

Training: Graduate in Tourism and Master in Tourism Planning.

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 SPEAKER S
OCT 19, 2023 ATMEX Talk: Chubut, Argentine Patagonia: Where Nature and
13:00PM - 13:20PM Responsible Tourism Converge.
Fernanda Tellería, Director General of Communication and Marketing of the Ministry of
Tourism and Protected Areas of Chubut.

Fernanda Tellería, from Chubut, Argentine Patagonia, is the General Director of Communication and
Marketing at the Ministry of Tourism and Protected Areas of Chubut. She holds a degree in tourism
and is a certi ed community manager.

Fernanda has worked in various tourism promotion roles, including at the Patagonia Argentina
Tourism Entity, as well as in community tourism and sustainable travel projects. Currently, she is
leading the 'Responsible Tourist' awareness campaign for the Province of Chubut.

Deep Dive: Quintana Roo: The best of Mexico and The

OCT 19, 2023 Caribbean
13:30PM - 13:40PM Jorge Luis Tellez Vignet, Marketing Executive Director, Quintana Roo Tourism Board
(CPTQ)

Jorge Luis Téllez Vignet is a prominent professional with extensive experience in the tourism industry,
characterized by a solid career in promoting and marketing tourist destinations in Mexico. Born in Mexico City in
January 1967, Jorge Luis has devoted his career to driving the growth and visibility of tourist destinations,
especially in the beautiful state of Quintana Roo and beyond.

Currently, he serves in the Quintana Roo Tourism Promotion Council (CPTQ), where he holds the position of
Executive Director of Promotion. Since October 2022, he has been strategically leading the promotion of
Quintana Roo as a top-tier tourist destination. His focus on promoting and marketing tourist destinations in
Mexico became his passion and led to his distinction in this eld. However, his commitment to tourism was not
limited to the state level. From January 2021 to September 2022, Jorge Luis played a key role as the Director
General of Tourism in the Benito Juárez Municipality, Cancún, Quintana Roo. His dedication contributed to the
tourism development of Cancún and the surrounding region.

A milestone in his career was his role as Commercial Director at Mayair S.A. de C.V. between June 2019 and
June 2020. During this time, Jorge Luis successfully led strategies that resulted in the generation of new
business partners, increased occupancy on existing routes, and expansion into new routes. He coordinated
promotion and marketing activities at both national and international levels. He also engaged in tourism
marketing consultancy as an Associate in Tourism Marketing at HAB Consulting Group from September 2018 to
May 2019. Here, he actively contributed to the coordination of promotion and marketing campaigns for tourist
destinations in Quintana Roo and other states in Mexico, with both national and international reach.

Jorge Luis's story would not be complete without mentioning his outstanding role at the Cancún CVB - Visitors
and Conventions O ce (OVC CANCÚN). Over an impressive period of 20 years, from March 1998 to July 2018,
he assumed responsibility for the promotion, image, and marketing of Cancún on a national and international
level. His contribution was essential for Cancún's growth and presence at national and international events and
fairs.

In addition, Jorge Luis excelled as a Marketing Specialist at the Mexican Council for Tourism Promotion (CMPT)
from March 1997 to March 1998, working closely with the public and private sectors to implement e ective
advertising campaigns. His previous roles at the Federal Tourism Secretariat (SECTUR) included Subdirector of
National Promotion and Subdirector of Congresses, Conventions, and Familiarization Trips. Jorge Luis
contributed to the development and promotion of tourism at both national and international levels.

But his story also includes experiences in the administrative eld, such as Administrative Coordinator at EIDER
S.A. de C.V., and in the food business as the concessionaire for the industrial cafeterias of Sears Roebuck de
México S.A. de C.V.

In terms of his professional education, Jorge Luis is a graduate of the Pan-American School of Hotel
Management A.C., where he earned a degree in Hotel Administration. He completed his education at the Anglo-
Mexican University Center (CUAM) and holds a professional license.

Jorge Luis Téllez Vignet does not stop in his pursuit of knowledge. He has continued his education through
certi cations and seminars in tourism marketing, hotel management, and congresses and conventions. His story
is a testament to his dedication, passion, and immense contribution to the tourism industry in Mexico. His
extensive experience and deep knowledge make him an unparalleled resource in this eld. His legacy will
endure as an example of excellence in the world of tourism
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 SPEAKER S
OCT 20, 2023 Keynote Conference: Challenges and Technological Barriers
09:20AM - 10:00 AM in Adventure Tourism in Latin America
Liliana Barck, CEO & Co-Founder, Outtrip.

Liliana Barck is the CEO and co-founder of Outtrip, with over 10 years of experience in
entrepreneurship, startups, and venture capital. Her passion for innovation and business led her to
coordinate the Startup Weekend Rosario Argentina program for 9 years since 2014, where she
capitalized on her knowledge and international network of founders and investors.

In 2017, she moved to Tel Aviv to work at the Israel Innovation Authority and expand her knowledge
in startup hubs and venture capital. Liliana is an inspiring leader, having participated in projects such
as Vinkara and Inventu Mobility before founding Outtrip

OCT 20, 2023 Keynote Conference: In nite and natural Argentina

10:00AM - 10:40AM Mariano Sánchez, Tierra Turismo

My name is Mariano Sánchez. I was born in the city of Buenos Aires and am currently based in the
city of Ushuaia, better known as the end of the world. With Tierra Turismo, I am dedicated to
showcasing the dreamlike landscapes of Tierra del Fuego, allowing passengers to take away a
unique experience from this magical place

The Power of Ecotourism: Whale Watching in Conservation

OCT 20, 2023
Management and Climate Change.
10:40AM - 11:00AM
Francisco Villegas Zurita, Yubarta Ecotourism.

MSc. Francisco Villegas Zurita is the founder of the nautical tourism company Yubarta Ecoturismo,
which promotes the appreciation of the natural environment combined with pedagogical aspects
and a specialized focus on the observation and conservation of marine fauna as a tourist attraction.
He is also a Professor-Researcher at the University of the Sea. He has developed extensive
experience in the care of stranded marine mammals, as well as in the ecology and conservation of
marine mammals on the coast of Oaxaca.

In 2012, he initiated the Humpback Whale Monitoring Program for the Central American Population
on the coast of Oaxaca, which has been ongoing for 12 consecutive years and has contributed to
the establishment of local measures for use and conservation. Since 2014, he has been the
Coordinator of the Puerto Ángel team for the Whale Entanglement Response Network (RABEN). He
generated the foundational studies for the declaration of Whale Watching Areas in Puerto Ángel-
Mazunte in 2015 (MMOBIDIC) and Puerto Escondido in 2019 (UMAR). In 2018, in coordination with the
Santa María Tonameca City Council, he organized the Yubarta Ecofest tourism event for the San
Agustinillo community in Oaxaca.

He collaborates with national agencies such as SEMARNAT to train nautical tourism operators in
whale observation and with international agencies such as the National Oceanic and Atmospheric
Administration (NOAA) and the International Whaling Commission (IWC), sharing information with
global research groups for the study and establishment of conservation policies for North Paci c
humpback whales.
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 Este certificado es entregado a:

Del proyecto “Carbono Biodiverso en la Reserva de

Biosfera Sierra Gorda” serán canceladas
12 tCO2e.

Esta acción mitiga el cambio climático, protege bosques

ricos en biodiversidad, especies en peligro de extinción
y apoya la economía de propietarios locales.
La compensación voluntaria no sustituye el compromiso
de la empresa para reducir las emisiones generadas
Folio: CB0362 anualmente.
Fecha: 11-10-23

Es entregado por:
HOST HOTELS
Hotel Santa Cruz Huatulco

Blvd. Santa Cruz no. 203 Sector E, Bahías de Huatulco

Oaxaca, México
Reservations: (958) 587-1080, Whatsapp: 958 109 2502
E-mail: ventas2@hotelsantacruzhuatulco.com
Web: www.hotelsantacruzhuatulco.com
Social Media:
FB: https://www.facebook.com/hotelsantacruzhuatulco

Best Western Posada Chahué

Mixie y Mixteco, Sector R, Santa Cruz Huatulco, México
Reservations: 958 102 4650
E-mail: reservaciones@posadachahue.com
Web: https://www.posadachahue.com/
Social Media:
FB: https://www.facebook.com/Bestwesternposadachahue
IG: https://www.instagram.com/best_western_huatulco/

Hotel OM Huatulco Chahué

Blvd Benito Juárez, Mza. 3, Lt. 1 Sector P Bahía, Blvd

Chahue, Bahías de Huatulco, Santa Cruz Huatulco, México
Reservations: 958 111 1410
E-mail: hotelomhuatulco@gmail.com
Social Media:
FB: https://www.facebook.com/OmHuatulco
IG: https://www.instagram.com/hotelomhux/

Hotel Alikar Huatulco

Blvd Benito Juárez, Mza. 3, Lt. 1 Sector P Bahía, Blvd
Chahue, Bahías de Huatulco, Santa Cruz Huatulco, México
Reservations: 958 111 1410
E-mail: hotelomhuatulco@gmail.com
Social Media:
FB: https://www.facebook.com/OmHuatulco
IG: https://www.instagram.com/hotelomhux/
HOST HOTELS
Hotel Mayev Express
Ligia Mza 3 Lt 6 Esq. privada Sector I, CP. 70987 Bahías de
Huatulco, Oaxaca
Reservations: (958) 688 6559, Whatsapp: 958 111 5811
E-mail: reservaciones@hotelmayevexpress.com
Web: www.hotelmayevexpress.com
Social Media:
FB: https://www.facebook.com/hotelmayevexpress
IG: https://www.instagram.com/hotelmayevexpress/

Hotel Bahía
Facebook / Instagram
hotelbahiahuatulco

Twitter
@HotelBahiaHux

Tel. 9585871464
Whatsapp 9581316345
www.hotelbahiahuatulco.com

Camino Real Huatulco

Web
www.caminoreal.com

Reservations
55 5263 8888

Social Media
ZAASHILA HUATULCO Camino Real

HOTEL BINNIGUENDA

Web: https://www.binniguendahuatulco.com.mx/
IG: https://www.instagram.com/hotel_binniguenda/
FB: https://www.facebook.com/Binniguenda.huatulco/
Reservations: +52 958 5832600 ext 848
HOST HOTELS
CASA BOCANA

Web: www.casabocana.mx
FB: CasaBocana
IG: casabocana
Phone: 958-688-1070
WA: 958-143-8205

HOTEL “LAS BRISAS”

Web: www.brisas.com.mx
Social Media:
Facebook: Las Brisas Huatulco
Instragram: brisashuatulco
X: @BrisasHuatulco

Reservations:
+52 9585830200 ext. 5141,5241.

HOTEL CORAL BLUE

Web: www.coralbluehuatulco.mx

Social Media:
Facebook: HotelCoralBlue
Instagram: coralbluehotelsandresorts

Reservations: 9585252060 y 9585252061

HOTEL DREAMS & SECRETS

Web:
DREAMS: https://www.hyattinclusivecollection.com/es/
resorts-y-hoteles/dreams/mexico/huatulco-resort-spa/
SECRETS: https://www.hyattinclusivecollection.com/es/
resorts-y-hoteles/secrets/mexico/huatulco-resort-spa/

FB:
Dreams Huatulco Resort & Spa (facebook.com)
Secrets Huatulco Resort & Spa | Facebook

Reservations:
+52 958.583.0429
E: reservations.drehu@dreamsresorts.com
+52 958.583.0500
E: reservations.sechu@secretsresorts.com
HOST HOTELS
Holiday Inn Huatulco

Web: www.holidayinn.com/huatulco

Social Media: @Holiday Inn Huatulco

Reservations: 958 58 304 33

HOTEL MARINA RESORT HUATULCO

Web: www.hotelmarinahuatulco.com

Reservations: 958 58 70963 al 67

Cel: 958 128 2569

Facebook: HotelMarinaResortHuatulco

Instagram: marinaresort.hux

Park Royal

Web: park-royalhotels.com

Social Media:
Facebook: Park Royal Hotels & Resorts
Instagram: Parkroyalhoteles / parkroyalbeach

Reservations: 9586890015

Hotel Villas Coral

Web: https://www.villascoralhuatulco.com/es/

FB: VillasCoralHuatulco
IG: hvillascoral

Reservations:
+52 (958) 5830436
Sponsors and Strategic
Allies
Sponsors and Strategic
Allies

ZAASHILA HUATULCO
Sponsors and Strategic
Allies
THE ATMEX TEAM

Antonio del Rosal STANFORD Rebeca Yáñez Manrique Elena del Palacio
ATMEX Coordinator ATMEX Director Communication, MKT and General
Program

Oscar Navarro Cortes ALAN ARECHAR Suzel Pérez Cervantes

Sponsorships and Institutional Finances and Marketplace Social Media
Management

Jaime Campos Gerardo Ibarra Ivette Maldonado

Web and Technical Support to speakers One Day Adventures General Coordination and Logistics

Juan Carlos Rodarte Johanna Shorack

Storytelling General Support
 #ElSuperpoderDelTurismo

THANK YO U FO R
Joinin g us !

www www.ATMEX.org @ATMEXevent @adventuretravelmexico @ATMEX_o cial

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