LeadsTheory™

Launch, Test, Scale.

 LeadsTheory™
LeadsTheory™ is a specialized sales & lead generation consultancy that
focuses on helping fast-growth companies find qualified leads and deals.
We utilize data-science and our own proprietary lead gen system to tap
existing markets and find new markets your company may have never
considered.
We will help implement new lead generation systems and give real-world
coaching on sales processes to help you win more Closed Won deals.
The LeadsTheory™ team has helped organizations close over $550m in
Closed Won revenue so far.
We combine sales expertise with
code and data science.
 OUR PROCESS
Targeted Proxy Custom
Optimize Deploy Results Insights
Leads Data Content

iteration

Campaign Design Tools Management

Why cold outreach doesn’t work?

•Generic (doesn’t convert)

•Lack of personalization

•Immediately recognizable as marketing

•Low-value messaging (hurt’s your brand)

•Looks like spam

•Poor deliverability

•Poor segmentation

•Lazy targeting

•Low-Volume (volume & scale is key)

•No incentive to respond let alone arrange meeting

Objective 1: Acquire Real Leads,
Conversations & Opportunities

(collect scrub and clean proxy data)

•Company Size •Funding round

•Company Location •Executive names

•Website •Job titles

•Revenue •Direct emails

•Tech Stack •Competitor Data

•Company News •Hiring Data

Objective 2: Create Customized
Personalized Content

•Custom Email Pitch

•Personalized

•Customize Assets

• e.g. use prospect’s logo/company colors

•Timing (after big news, conference)

•Mention relevant competitors, CEO’s name

Objective 3: Coach team to handle
inbound leads

•effective emailing
•how to respond
techniques
•how fast to respond
•how to find the right
•what do you say markets

•how do you turn an •tapping into new markets

email conversation into and territories
a booked meeting
•Direct emails
Objective 4: Find REAL Opportunities
& Close Deals

Timeline: 3-6 months (depending on the industry)

•develop and evolve market positioning

•test new market segments to open up new verticals

•develop sustainable, predictable marketing channels

•scale to increase revenue

 Partners previously ran
Josiah was founder and CEO @ Appster. Michal
was Head of Marketing/Content.

The company was started the company when

Josiah was 19 and we scaled to 400 employees
across 3 continents with 8-figure revenue.
Offices in USA, Australia and India. We
built all the sales and marketing systems
here.

He has driven over $60 million USD worth of “To support its
rapid growth, it
Software Projects. “He says since starting
Appster three-and-a-
half years ago, its
Deep level expertise in the software “The
rigorous hiring process
company's
development vertical and driving leads in
average
B2b. employee
happiness
Awards: Forbes 30 Under 30 Asia, E&Y “From the initial score, rated on
Entrepreneur of the Year “Their unique system is vetting process a scale of 1 to
thorough. First they through the
analyze the
characteristics of their offer, the
Results: drove over 120k sales qualified
leads over 7 years… built sophisticated MQL
lead nurturing, built campaigns over
multiple channels (Cold Email, Google Ads,
Linkedin, Facebook & media buying)… scaled
to $17M USD/year.

Josiah
Michal Ugor
Humphrey
 Other clients

US Software Dev - over $11m+ US Software Dev/Near-shoring firm with

revenue, Inc. 5000 over 150 employees in South America.
Clients: Google, Masterclass, Tony
Clients: Bloomberg, NBA, Samsung, Robbins, Snoop Dog etc.
AIG, Priceline

Many others that are

US firm with over 200 employees in Ohio. confidential. I work with quite
Clients: Nationwide, University of a few software dev as I know
Pennsylvania. this vertical very well.
 https://designmarketingprint.com/

New Design Agency opened in Norway. We used cold email to bag them
5 big Oil & Gas/Energy companies!

Reference: Pedro Rusinko CEO