Giridhar Hegde (BE, MS)

Having an entrepreneurial mindset, in the last 3 years I have built a Sustainable Organic Farm
focusing on Income maximization by expanding the number of SKU’s and effective sales based
on perceived value of the product, customer education and product-market fitment.
Since Climate change and unexpected weather patterns has forced us to re-assess our strategy
I have had to step out for a few years while systems get implemented on ground.
In my earlier industry exposure, I am experienced in complete product lifecycle across
industries like Power Generation Solutions, E-Commerce, Virtual Reality, Mechatronic Systems
and Medical Devices, having provided solutions to sectors like process industries, defense,
infrastructure, automobile and real estate.
I bring qualities such as customer obsession, agile, smart, analytical and strategic yet execution
focused. I thrive in scenarios requiring partnering with multiple teams - operations, technology,
product development, support and sales & marketing.
I have worked across different geographies locally and internationally and would like to work
with you in taking your company to new heights
I have a working knowledge of the German Language having completed levels A1 & A2, few
years ago in India, from the Goethe Institute in Bangalore, India.

PROFESSIONAL EXPERIENCE

Sirivana Farms
Partner Jan ’20 – Present
Built a Sustainable & Integrated Organic Farm, comprising of fruits, vegetables, meat, poultry,
fish and honey
• Effective use of natural systems for Expenditure Minimization & Income Maximization,
by Increasing the Number of Saleable Items (SKU’s) and effective Recycling within the
farm ecosystem
• Use of ancient practices focusing on promoting the natural systems within the farm
ecosystem
o Multi-level cropping for maximum utilization of the incident solar energy
o Mixed cropping for diversity, plant interactions and pest / disease control
o Incorporation of animals for fertilizing, pest control and weed management
• Use of Technology in Farming such as
o Geospatial monitoring of Crop Health using Satellite based imagery
• Sales Strategy employed –
o Customer education for targeted marketing to Organic and Non-Organic consumers
o Pricing strategy based on perceived value of the product
o Sales at multiple levels of the supply chain from Farm to Fork
Formation of farmer Organizations to
• Promote sustainable agriculture practices
• Pooled resources to sell the produce at a higher prices & engage in value addition
activities such as processing, packaging, branding, etc.,
• Setting up of backward and forward linkages with other businesses
 TurboTech Precision Engineering Pvt. Ltd.
VP - Sales and Marketing (Steam Turbines) Aug ’16 – Dec ’19
Headed the Sales and Marketing team for selling power generation products namely Steam
Turbines and Gas Turbines, targeting large industries, for inhouse power generation, using
waste steam and gases emanating from their processes.
• Customer process mapping along with process engineers, to identify areas where energy
is being wasted, and plan the channelization for effective power generation
• Forge strategic partnerships with key influencers both within and external to customer
organization, Key Account management, Channel partner management
• Generate awareness & Customer education in medium sized industries to realize the
energy being wasted and how they can convert their waste energy into power
• Use of marketing tools such as Website optimization, Social Media, SEO and SEM along
with Presentations at industry forums providing maximum exposure for product
awareness and lead generation
• Sales funnel management with direct sales and indirect sales to surpass sales targets

Virtual Logic Systems Pvt. Ltd.

VP - Sales and Marketing (E-commerce portal) Apr ’15 – Jul ’16

• 3D enabled E-commerce portal for sale of homes and interior elements such as furniture
• Product Sales and Marketing, Vendor Management and Key Account management
• Product positioning, manage product offering based on customer, product pricing,
negotiations with customer based on scope and price
• Managed the existing market ecosystem and moulded the product to include all players
(developers, builders, architects, interior designers as well as end customers)

Product Manager (Virtual Reality Simulators for Skill development) Apr ’12 – Apr ’15
• New product initiative (NPI) on simulators for Welding, Painting, Defect identification
• Course development for incremental development of skills through the training
• Technical Sales, Product scope management, Pre-Sales, Proposals and Bid management
• Hardware – Mechatronic Systems. Software – C#, MySQL, HTML, JavaScript, Unity3D

Product Specialist (Virtual Reality Simulators for Skill development) Apr ’10 – Apr ’12
• New product development (NPD) on Driving Simulator and Weapons firing simulator
• Define product specifications based on market requirements and competition analysis
• Identification and recruitment of subject matter experts and getting in-depth
understanding of the specific skills to be developed and the environment required
• Product scope management and Project closure with delivery of customized solution
Allez Spine LLC Irvine, USA Manufacturing Engineer Jun ’09 – Apr ’10
Company focusing on development of spine implants and surgical instruments
• Process validations as per FDA QSR requirements,
• Manufacturing process optimization

Kratu Inc., Phoenix, USA Assistive Technology Specialist Sep ’08 – May ’09
• Disability assessment and recommendation of suitable assistive technology
• Provide training to disabled persons in using the recommended technologies effectively

Kinetic Muscles Inc., Tempe, USA Intern May ’08 – Aug ‘08
Product development of robotics based medical device for rehabilitation of stroke patients
• Conducted focus group studies to define product features
• Product development and Prototyping

Arizona State University, USA Graduate Teaching Associate Aug ’06 – Aug ’08
• Conducted undergraduate classes involving lecture, labs, assessment and grading
• Employed novel techniques such as cooperative learning and experiential learning
• Knowledge of Statistical Analysis tools such as SAS and SPSS

Virtual Logic Systems Pvt. Ltd. Team Lead Sep ’05 - Jul ’06
Product development of medical device used to train endoscopy surgeons
• Conducted focus group studies to establish the requirements of the Endoscopy Trainer •
Involved in developing the mechanical system to sense movements made on the trainer.

TT Mechanical & Aerospace R&D Engineer Aug ’03 - Aug ’05

• Involved in Project management for Manufacturing and Testing of Gas Turbine Engines
• Inputs to design team on manufacturability, Process Planning, Scheduling and
Interaction with vendors on manufacturing operations

EDUCATION

MS Kinesiology (Bio Engineering) Arizona State University Aug ’08

BE Manufacturing Sciences PESIT (Bangalore) July ’03

CONTACT
Phone: +49 176 74935035
Email: giridhar.hegde@gmail.com