Giridhar Hegde (BE, MS)

Product Development & Management (Medical Device, Power Generation, Virtual Reality,
Mechatronics, Skill Development, E-Commerce) | Robotics | Life Science Research
Business Development (Product-Market Fitment, Account Management, Marketing,
Consultative Sales)
Entrepreneurship | Social Responsibility

Industries Worked / Dealt With

Engineering & IT Services, Aerospace, Automotive, Power Generation (Conventional, Wind,
Solar), Process Industries (Oil & Gas, FMCG, Chemicals, Paper, Distillery, Food Grains etc),
Medical Device, Health, Virtual Reality, E-Commerce

Qualities
Customer obsession, Agile, Smart, Analytical and Strategic yet Execution Focused.
I thrive in scenarios requiring partnering with multiple teams - operations, technology, product
development, support and sales & marketing.

Working knowledge of the German having completed A2 level

PROFESSIONAL EXPERIENCE

Sirivana Farms
Partner Jan ’20 – Feb ’23
Built a Sustainable & Integrated Organic Farm, comprising of fruits, vegetables, meat, poultry,
fish and honey
• Income Maximization & Expenditure Minimization, by Increasing the Number of
Saleable Items (SKU’s) and effective Recycling within the farm ecosystem
• Employed Sustainability & Modern practices | Natural Systems & Efficiency
• Use of Technology in Farming such as
o Geospatial monitoring of Crop Health using Satellite based imagery
o Mechanized Agriculture using sensors and automation solutions
• Sales Strategy employed –
o Customer education for targeted marketing to Organic and Non-Organic consumers
o Pricing strategy based on perceived value of the product
o Sales at multiple levels of the supply chain from Farm to Fork
Formation of farmer Organizations to
• Promote sustainable agriculture practices
• Pooled resources to sell the produce at a higher prices & engage in value addition
activities such as processing, packaging, branding, etc.,
• Setting up of backward and forward linkages with other businesses
 TurboTech Precision Engineering Pvt. Ltd.
VP - Sales and Marketing (Steam Turbines & Gas Turbines) Aug ’16 – Dec ’19
Headed the Sales and Marketing team for selling power generation products namely Steam
Turbines and Gas Turbines, targeting large industries, for inhouse power generation, using
waste steam and gases emanating from their processes.
• Customer process mapping along with process engineers, to identify areas where energy
is being wasted, and plan the channelization for effective power generation
• Forge strategic partnerships with key influencers both within and external to customer
organization, Key Account management, Channel partner management
• Generate awareness & Customer education in medium sized industries to realize the
energy being wasted and how they can convert their waste energy into power
• Use of marketing tools such as Website optimization, Social Media, SEO and SEM along
with Presentations at industry forums providing maximum exposure for product
awareness and lead generation
• Sales funnel management with direct sales and indirect sales to surpass sales targets

Virtual Logic Systems Pvt. Ltd.

VP - Sales and Marketing (E-commerce portal) Apr ’15 – Jul ’16
• 3D enabled E-commerce portal for sale of homes and interior elements such as furniture
• Product Sales and Marketing, Vendor Management and Key Account management
• Product positioning, Market Fitment, Pricing, Techno-Commercial Negotiations
• Managed the existing market ecosystem and moulded the product to include all players
(developers, builders, architects, interior designers as well as end customers)

Product Manager (Virtual Reality Simulators for Skill development) Apr ’12 – Apr ’15
• New product initiative (NPI) on simulators for Welding, Painting, Defect identification
• Course development for incremental development of skills through the training
• Technical Sales, Product scope management, Pre-Sales, Proposals and Bid management
• Hardware – Mechatronic Systems. Software – C#, MySQL, HTML, JavaScript, Unity3D
Product Specialist (Virtual Reality Simulators for Skill development) Apr ’10 – Apr ’12
• New product development (NPD) on Driving Simulator and Weapons firing simulator
• Requirement Engineering to Define product specifications based on market
requirements and competition analysis
• Identification and recruitment of subject matter experts
• Product scope management and Project closure with delivery of customized solution

Allez Spine LLC Irvine, USA Manufacturing Engineer Jun ’09 – Apr ’10
Company focusing on development of spine implants and surgical instruments
• Process validations as per FDA QSR and ISO 13485 requirements,
• Manufacturing process optimization
Kratu Inc., Phoenix, USA Assistive Technology Specialist Sep ’08 – May ’09
• Disability assessment and recommendation of suitable assistive technology
• Provide training to disabled persons in using the recommended technologies effectively

Kinetic Muscles Inc., Tempe, USA Intern May ’08 – Aug ‘08
Product development of robotics based medical device for rehabilitation of stroke patients
• Conducted focus group studies to define product features
• Product development and Prototyping

Arizona State University, USA Graduate Teaching Associate Aug ’06 – Aug ’08
• Conducted undergraduate classes involving lecture, labs, assessment and grading
• Employed novel techniques such as cooperative learning and experiential learning
• Software: Programming – MATLAB, Simulink | Statistical Analysis – SAS and SPSS

Virtual Logic Systems Pvt. Ltd. Team Lead Sep ’05 - Jul ’06
Product development of medical device used to train endoscopy surgeons
• Conducted focus group studies to establish the requirements of the Endoscopy Trainer
• Involved in developing the mechanical system to sense movements made on the trainer.

TT Mechanical & Aerospace R&D Engineer Aug ’03 - Aug ’05

• Involved in Project management for Manufacturing and Testing of Gas Turbine Engines
• Inputs to design team on manufacturability, Process Planning, Scheduling and
Interaction with vendors on manufacturing operations

EDUCATION
MS Kinesiology (Bio Engineering) Arizona State University Aug ’08
BE Manufacturing Sciences PESIT (Bangalore) July ’03

CONTACT
Phone: +49 176 74935035
Email: giridhar.hegde@gmail.com