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    Macaraeg Nicole
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    The document discusses an activity for students to identify different strategic marketing concepts used by tourism and hospitality businesses. Students are asked to provide examples, pictures, and explanations of concepts like product concept, selling concept, marketing concept, and societal marketing concept that are part of strategic driven marketing approaches used in these industries.

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    The document discusses an activity for students to identify different strategic marketing concepts used by tourism and hospitality businesses. Students are asked to provide examples, pictures, and explanations of concepts like product concept, selling concept, marketing concept, and societal marketing concept that are part of strategic driven marketing approaches used in these industries.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    Activity 1

    Uploaded by

    Macaraeg Nicole
    The document discusses an activity for students to identify different strategic marketing concepts used by tourism and hospitality businesses. Students are asked to provide examples, pictures, and explanations of concepts like product concept, selling concept, marketing concept, and societal marketing concept that are part of strategic driven marketing approaches used in these industries.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    St.

    Vincent College of Cabuyao


    Barangay Mamatid, Cabuyao City, Laguna

    Activity
    On our previous discussion, we discuss about the marketing process used by different
    tourism and hospitality businesses. One of this is the strategic driven concept used for marketing.
    For your activity, you need to look for different types strategic driven concept used for marketing
    nowadays. Provide examples, pictures and explain why is it included in this strategic driven concept
    of marketing.

    Below are the boxes that you can used for this activity:

    STRATEGIC CONCEPT DESCRIPTION

    Product Concept

    Selling Concept

    Marketing Concept

    Societal Marketing Concept

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