6 Marketing Thanks Be jac MR eset GAMES 4 ¥ Get ready! —— 2 2 @ Before you read the passage, talk about these questions. Vocabulary 11 What is the best marketing campaign you can think of? What makes it so good? 2 What qualities would a good marketing employee have? Reading @ @ Listen and read this memo from a project manager to his marketing team. Then, mark the following statements as true (T) or false (F). Summarise the memo and tell the class. 1. _. The first attempt to market the ‘liad’ was unsuccessful 2. _ Market research has been done to determine the target audience. 3. — The company wants to find non-traditional advertising methods, 14 1g peretore itis te to stat planning OW marketing Please give the f seling i Ne gr prospective ‘customers? «Do we need to do any market researe marketing strategies effectively? oes: Wa ies S01 Dy out competitors? oes yor or 2 ral, fiers bea ads rere! 6c? ‘e What are the best distrib roduct? Petworth exposing new avenues? ‘What sort of promotions wi ‘e What type of packaging wil | look forward to hearing your sugges isgues at the meeting stage oor cmguter gang console a nearing tee weeks. [ve Tike to propose a meeting © t | wot fproom for 3. 000ck, Sr August 1th Please let ‘yu wil be unable to attend following questions some to a niche market, so what thought before then. are the characteristics Jn to find out which Vitreach our target market most rg concole offer in comparison tothe ange ative marketing ideas, besides the ution channels and outlets for Our attract consumers to ou brand? 1 aopeal to our target audience’ tions on these © Choose the correct word pairs to fill in the blanks. 1 Do some to find out what people think of the A competitors - outlets B_ market research - brand target market - range 2A can encourage A niche - competitors © promotion - consumers to buy things. B flyer - avenues 3. All the products in the A range ~ packaging © target market - brands have similar B outlet - ranges 4. Marketing teams try to get a from their not to buy products A target market - competitors B distribution channels - flyers C avenues - outlets 5 The company should distribute its products are sold, A billboards - distribution channels B flyers - outlets © avenues - niches inthe wheel© Write a word that is similar in meaning to the underlined part. 1 Consider everyone as a possible future client. Pooe poems 2 This a small, specialized market. __c _¢ 3. Advertising on vary large boards is inexpensive. besobe sane 4 We should explore other routes and directions. -v-n_s 5 Got new ws aE a SVR eT customers d-_t__b_t_-n c_--n_s Listening @ & Listen to a conversation between two employees. Choose the correct answers. 1 What does the manager believe is good news for the company? A The price of the product has been lowered. B Competitors are struggling to sell their products. More people are becoming interested in gaming. D The packaging of the product has been approved. 2 What can you infer about the company? ‘A It controls a chain of gaming stores. B Its hired a marketing firm to do research. € Its niche is composed mostly of teenage gifs D It has not sold products in supermarkets before. © G Listen again and complete the conversation. Employee: Not necessary. My research shows that gaming is a lot more popular with all ages these days. ‘And girls are becoming more interested. Manager: That's good news for us. Employee: Yeah, and | think that's where our competitors 1 ‘They mostly target young males, Manager: But you think 2___ older people and girls. Employee: | do. We could widen our niche, 3 ——_ Manager: That's a very interesting idea. Employee: Of course, it means we may need to explore new avenues for advertising. Manager: And! assume we'd need 4 too. Employee: Probably. | thought we might stock the console in supermarkets as well as the usual gaming stores and online outlets. Manager: Good thinking. 5 —_____ packaging? Speaking @ With a partner, act out the roles below, based on the dialogue from Task 6. Then switch roles. Ive been thinking a lot about y My research shows that We may need to explore new Student A: You are planning the marketing for a new product. Talk to Student B about © prospective customers ® advertising distribution channels Student B: Talk to Student A about the marketing for a new product. Make up a product and target market. Writing @ Imagine that your company is developing a product. Choose a product and write an email to your manager with your marketing ideas (100-120 words). Make up a name for the employee. Talk about: ‘© Who your prospective consumers are © What the best way to advertise to them is © What distribution channels and outlets you would recommend 15 —_16 W Maire: Get ready! @ Before you read the passage, talk about these questions. 11 What information might be included in a financial report? 2. Why is it important for a company to keep financial records? spreeneet iso recenee income after vent from Ta) vit was lowest ved pays oun, Prof we ‘when We bed the Environmental Awards iS Pat LOss. one et shows that value of OF ation incurre re depreciation $3000 in liabilities. i f Reading fnancial yout We aso La ne reprt esse goth 1 ations © @ Listen and read this email from the 1¥ you have any cvest rector of Finance to a CEO. Then, Gieham Krowes an choose the correct answers. Summarise Director of Fin the email. Tell the class. 1. Which of the following statements is NOT true? ‘A The takings are higher than last year. Vocabulary v2 B_ Most of the profit came in the second quarter. © The company received a grant in the third © Match the words (1-7) with aiaiiee the definitions (A-G). D The company bought delivery vehicles in 1 _ expenditure 5 _grant the first quarter. 2 _balance sheet 6 —net loss 2. The company's assets decreased in value 3 —assets 7 —+financial report because 4 — depreciation A this year’s profits were low. B the company suffered a net loss. ‘A money given to help a specific project © the delivery trucks were expensive. B a situation where you spend more than you receive D the computers decreased in value. © a document giving information about finances 3. What is the company likely to do next year? D the money you spend A buy a new computer system E things you own which have value B receive $3,000 in debts F the loss in something's value over time receive a grant G a document containing statements relating to D reduce spending money@ Choose the correct word pairs to fill in the blanks. Speaking 1 The company's __ was high, but it owes $5,300 in __ @ With a partner, act out the A revenue - liabilities B quarter - earnings roles below, based on the © income - profit and loss dialogue from Task 6. Then switch roles. 2 The expenditure __ was greatest in the last ‘A deductions - income B incurred - quarter Have you completed © liabilities - asset Why is that? 3 The __ statement shows that our __ were higher last year. There's no guarantee that .. ‘A quarter - deductions B incurred - net loss © profit and loss - earings Student A: You are a CEO. Talk 4 Our total _ increased, not including __ for raises. to Student B about: A financial report - assets B_ income - deductions © financial report © expenditure - depreciation ‘© explanation of report © next quarter Listening © @ Listen to a conversation between a CEO and a manager. Mark the following statements as true (T) or ‘Student B: You are a financial manager. Answer Student A's false (F). questions. 1 _. The company suffered a net loss in the last quarter. 2. _. The company eamed income from the Hilton project last Writing month, © You are a financial manager. Write a brief memo to the CEO 7 _ z explaining why there was a @ @ Listen again and complete the conversation. net loss in the last quarter ——— * (100-120 words). Talk about: is here on the let and = is on the right. CEO: How do our 3 3 __ The man expects losses in the next quarter. Manager: Okay. Well, 1 2 to last quarter? ] N Brice an aes ane seri te ety [MEMO _ suffered a net loss over the three months. CEO: A loss? Why is that? @ Lower takings Manager: We updated the computer systems. It was pretty last quarter expensive. CEO: Oh yes, of course. Manager: But | expect us to make a profit in the next quarter. © Why expenditure was high in the last quarter © What you expect will Well 4 the revenue from the Hilton happen in the next = project. quarter = CEO: And 5 ‘welll get that small = business grant, too. Manager: It could be a very good quarter for us. CEO: Could you 6 ‘an estimate for the upcoming quarter? I like to show that to the board, 17