Levi Roots: My recipe for success Saas making kee in ay Kichen, Liew i was going oe popular becausel hadsold he sauce atthe Notting Fil Camivaland i local business, But Laid not imagine! woud ge to ier Ta ne done think 1 cou have become tobig whos! the exponie ‘ofDrogo’ Don the BBC. Thee TY programme had about 43 millon ‘viewers. Unt this, the ‘banks weren't interested ma forty-nine yearold ‘Rastafarian who produced ‘a suucein hiskitchen and called it Regge Rega No one could have ‘envisaged then the level of sueess shat my business has hha in the past five year Sales reached more than, ‘one million pounds within the firstyear. My fist order Investor | Trader from a lage supermarket ‘0F 30,00) botles sold out ‘within a week, outselling Heinz tomato ketchup. ‘My basic business philosophy is quote from Shakespeare's fulins Caesar: We must rake the current when ft serves or lose our ventures Talvays ay this isan ‘entrepreneur's mantra. You ‘muse grab an epporwunity ‘when it comes. Tdon’s think I wane to ‘work until I drop ~not tall, Lwant te enjoy the success I have been granted, {have been going to amsaica recently and L would like to reuire there, [have just started disribuung Reggae Regeac Sauce in Jamaica but itis not made there. Ibis my dream to setup a factory in (Clarendon, the sugar cane community where T grew up ‘with my grandmother. ED Match words 1-6 with meanings A-F. 1 auswn exposure A a project or enterprise envisage Bde given or rewarded with mantra imagine or visualise granted —_D a repeated phrase, eg, in meditation venture E take hold of something ‘grab =F publicity orattentionVerb/Noun collocations Answer the questions about the verbs grasp, grab, take and seize. 1 Which is the most formal word? 2. Which words suggest doing something suddenly? 3. Which of the verbs can be used in each sentence? A Entrepreneur's nnn Vly OPPOFTUNILY B The ritary nn power in 1927. € The government failed to controlof the situation. D THEY AISNE a anneemn the fact thar the business was doomed to fal E We. the chance to meet the president. Look at the underlined verbs in the collocations. Which verbs from the box also collocate with the nouns? doubt exceed follow — fulfil gain realise receive telyon _ suffer 1 encountera setback 4 _getinspiration. 2. tustyourintuition 5 havean expectation 3 getexposure 6 achieve an ambition {Gi Think of as many verbs as you can that collocate with the nouns in the box. Then turn to page 162 and compare your list. advantage argument —_ difficulties. dreams perfection popularity potential praise target _ thanks Write six sentences using some of the collocations in Activity 6. Speaking BD Work in pairs and discuss the questions. 11 Why doyou think Reggae Reggae Sauce has been such a success? 2 Would you lite to start your own business? Why/Why not?