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    Customer satisfaction is the top priority of the motorcycle company as it directly impacts customer retention and is important for facing competition. The document outlines four characteristics of customer satisfaction: 1) It is a highly personal assessment influenced by expectations and interactions. 2) It includes the sum of past experiences. 3) It is associated with purchasing, loyalty and retention behaviors that impact profitability. 4) Satisfied customers are more likely to promote through positive word-of-mouth, while unhappy customers will share their negative experiences.

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    Customer satisfaction is the top priority of the motorcycle company as it directly impacts customer retention and is important for facing competition. The document outlines four characteristics of customer satisfaction: 1) It is a highly personal assessment influenced by expectations and interactions. 2) It includes the sum of past experiences. 3) It is associated with purchasing, loyalty and retention behaviors that impact profitability. 4) Satisfied customers are more likely to promote through positive word-of-mouth, while unhappy customers will share their negative experiences.

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    CONCLUSION

    Uploaded by

    20co6k6320
    Customer satisfaction is the top priority of the motorcycle company as it directly impacts customer retention and is important for facing competition. The document outlines four characteristics of customer satisfaction: 1) It is a highly personal assessment influenced by expectations and interactions. 2) It includes the sum of past experiences. 3) It is associated with purchasing, loyalty and retention behaviors that impact profitability. 4) Satisfied customers are more likely to promote through positive word-of-mouth, while unhappy customers will share their negative experiences.

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    of 1

    5.

    2 CONCLUSION

    Customer satisfaction is a direct factor in customer retention and an important factor in

    customer retention. The focus of the survey is customer satisfaction. As a motorcycle

    company, customer satisfaction is our top priority as we provide quality products in the face

    of increasing domestic and international competition.

    • My research uncovered four general characteristics of customer satisfaction. This

    includes characteristics or qualities related to customer satisfaction that help identify this

    phenomenon among other customer relationship management proposals.

    • Customer satisfaction is a highly variable personal assessment that is highly

    influenced by individual informed expectations, expectations, direct contact and interaction,

    and context (time, place, environment).

    • Customer satisfaction includes the sum of personal (product and service) experiences

    brought about by precedent.

    • Customer satisfaction is most commonly associated with purchasing, loyalty and

    retention behaviours that impact business profitability.

    • Customer satisfaction is characterized by a high level of word-of-mouth promotion.

    A satisfied customer is more likely to share the experience with others, perhaps in her order

    of five or her six. Similarly, an unhappy customer is more likely to tell another 10 of hers

    about their unhappy experience.

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