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Culture Documents
FINANCIAL SERVICES
MARKET
...the industry, its companies, and its people
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Intelpoint
ACKNOWLEDGEMENT
84 NYSC members who administered the questionnaires across the country and
the locals who did the translations.
4,698 respondents.
PAGE 2
PREFACE
G
years.
lobally, access to and delivery of
financial services has evolved over the
Delivery has transcended
Financial Services in Nigeria using figures.
This is besides the fact that one in every two The people part of the story
fintech startups in the country is
Working with members of the National Youth
bootstrapped.
Service Corps across the country, we
Agency banking as a key channel interviewed over 4,600 people to find out
about their access to financial services and
There are over one million banking agents what they think they need, among others.
across the country offering deposit and
withdrawal services. These agents play It's interesting to know that people with
important roles in the financial inclusion smartphones and smart feature phones are
drive, serving the unserved and underserved likelier to own a bank or mobile money
communities, including people in the cities. account than those without phones.
Proximity to a financial institution also plays a
They do not only bring banking services to role in bank account ownership. Also, most
the unbanked, they also serve the banked. people without bank accounts are yet to hear
These agents are the first points of contact of mobile money.
for physical banking services in rural and
03 04
Methodology The Industry
TABLE OF PAGE 8 PAGE 12
CONTENTS 05
The People
06
The Players
PAGE 38 PAGE 72
07
Other Industry
Insights
PAGE 103
563k
OPay has the largest 4,437
agency banking network Commercial bank
with 563k agents branches
[OPay]
1.5m 291
Banking agents Active fintech
[SANEF]
startups
₦1.67 $2.94
quadrillion Total e-payment
billion
Raised by fintech startups to
transactions in 2021 date
[CBN]
one million
Over
businesses use
INDUSTRY
THE NIGERIAN FINANCIAL SERVICES MARKET PAGE 12
Nigeria vs selected countries KEY INDUSTRY FIGURES
Top developing countries in
the world by population
(Excluding countries with populations above one billion)
Population
Population
Population (aged 15 and Mobile phone
(aged 15 and
Country Population (aged 15 and above) with a above) with access (aged 15
above) access to the and above)
bank account Internet
All figures are as of 2020, except account ownership and mobile phone access, which are from 2017.
Sources: World Bank staff estimates using the World Bank's total population and age/sex distributions of the United Nations Population Division's World Population Prospects: 2019
Revision, Global Findex Database, International Telecommunication Union (ITU) World Telecommunication/ICT Indicators Database
106.4m
Indonesia 104.1m
150.4m
64.7m
Bangladesh 32.9m
96.7m
54.3m
Nigeria 29.8m
87.9m
36.6m
Account holders (15+)
South Africa 37.6m
27.5m
30.9m
Pakistan 92.7m
44.3m
27m
Kenya 28.8m
16.2m Mobile phone access (15+)
21.8m
Ethiopia* 28.3m
16.6m
18.9m
Egypt 55.8m
26m
Tanzania
18.3m
23.6m Internet access (15+)
7.1m
11.3m
DR Congo* 6.6m
20.5m
$20b
$15b
Outward remittances
Inward remittances
$10b
$5b
$0b
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
887
Microfinance bank
133.5
million active bank accounts
licences as of Dec. 2022 as of Dec. 2021
44.5
million active BVNs
58
Insurance companies
25
deposit money
as of Dec. 2021 as of Dec. 2022 banks as of Dec. 2022
291
Active fintech startups
325 33
Fintech platforms
Banks with various banking
as of Dec. 2022 licences as of Dec. 2022
as of Dec. 2022
Sources: Central Bank of Nigeria, Nigeria Inter-Bank Settlement System, National Insurance Commission
121m 0.92%
The population of Nigerians
aged 15 and above as of
2021
Insurance penetration
was at 0.92% as of 2021 191.4m
vs
15.3m 122.3m
122.3 133.5m
Mobile money Active individual bank
vs
customers as of 2019 customers as of December
2021
122.3m
9.954m 89,327 191.4 million bank accounts vs
Members on the Contributory Participants on the Micro 133.5 million active bank
Pension Scheme as of Pension Plan as of accounts vs 122.3 million active
December 2022 December 2022 individual bank accounts.
All figures are as of December 2021.
Sources: National Pension Commission, Nigeria Inter-Bank Settlement System, Global Findex Database
55.45% 34.96%
Of Nigerian males aged 15 and above Of Nigerian females aged 15 and above
own an account at a financial institution own an account at a financial institution
or with a mobile money service or with a mobile money service provider
provider
45.32% 51.9m
vs
54m+
Of the Nigerian population aged
15 and above own an account at a 44.5m Nigerians have accounts with a
financial institution or a mobile
financial institution or with a 51.9 million BVN enrolments money service provider
mobile money service provider vs 44.5 million active BVNs
as of December 2021
₦2.2t
Volume Value
₦1.5t
1.2m
1.1m 1.1m
1m 1.1m
1m
0.9m
0.6m ₦0.7t
₦0.6t ₦0.5t
₦0.3t
₦0.2t
₦0.0t
NB: eBillsPay is an electronic bill payment platform that facilitates the payment of bills, fees, levies, premiums,
subscriptions, etc. by the banking public through electronic payment channels provided and managed by banks.
Source: Central Bank of Nigeria
₦6.4t
Volume Value
₦4.7t
982.8m
₦3.2t
₦2.38t
655.7m
₦1.41t
438.6m
₦0.76t 295.9m
₦0.16t ₦0.45t
₦0.31t 63.7m
₦0.05t 9.4m 33.7m 146.3m
2.6m 20.8m
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Central Bank of Nigeria
₦5.1t
Volume Value
377.3m
₦1.83t
₦1.1t
₦0.76t
₦0.44t 87.1m
₦0.14t ₦0.34t 47.1m 47.8m
₦0.03t 27.7m 43.9m
2.3m 15.9m
₦6t
₦5.1t
eBillsPay POS MoMo
₦4t
₦2t ₦1.83t
₦0t
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Mobile money transaction value in 2019 was ₦5.1t, 178% higher than 2018's figure. eBillsPay was the only other
channel that saw more than 100% increase between 2017 and 2021, recording 130% growth in 2020.
Source: Central Bank of Nigeria
Volume Value
15.3m
14.2m
13.5m
12.2m
11.7m
10.8m
9m
₦7.7t 7.8m
₦7.5t ₦7.3t
₦6.2t 4.9m
₦5.8t ₦5.4t ₦5t 4.4m
₦4.5t
₦3.2t ₦3.2t
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Central Bank of Nigeria
Volume Value
31m
29.8m 29.7m 29.8m
28.9m 28.9m
26.8m
23m
21.3m
20m
₦16.9t
₦13.8t ₦14.4t ₦14.6t ₦14.6t ₦15t ₦13.5t
₦13.1t ₦12.8t
₦11t
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Central Bank of Nigeria
₦271.9t
Volume Value
₦158.1t
₦105.2t
3.4b
₦80.4t
2b
₦56.2t
₦38.1t 1.1b
₦19.9t ₦25.5t 663.1m
₦10.9t 370.9m
₦3.9t 153.6m
17.1m 40.8m 71.2m
4.5m
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
NB: NIBSS Instant Payments (NIP) is an efficient person-to-person, person-to-business, business-to-business
funds transfer service that guarantees instant value to beneficiaries.
Source: Central Bank of Nigeria
₦300t
₦200t
₦100t
₦0t
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: Central Bank of Nigeria
₦338.89t
₦172.54t
Transaction Transaction
3432.7m Value Volume
968.4m
449.7m
₦19.38t ₦2.81t
125.3m ₦12.00t ₦9.43t ₦9.11t ₦2.98t
11.1m 249.1m ₦1.77t
RTGS Online NEFT *Mobile App ATM Mobile Cheques USSD POS Direct Debits
Transfers Transfers Transfers Transfers Transactions money 11.6m Transfers Transactions 1.8m
293.0m 382.8m
Real Time Gross Settlement (RTGS) System, a product of CBN re-engineering and restructuring processes, provides an online payment system in
which processing and settlement take place continuously in real-time (that is, without deferral) and gross (i.e. transaction by transaction).
The NIBSS Electronic Fund Transfer (NEFT) and NIBSS Instant Payment (NIP) are both electronic transfer channels but they differ in the
processing timeline. NIP, as the name suggests, is instant while the receiver in the case of NEFT gets the funds the next day, typically within 24
hours.
*Excluding mobile money
Source: Central Bank of Nigeria
Guide to Charges by Banks and Other Financial and New Licence Categorisations for the Nigerian Payments
Non-Bank Financial Institutions System, 2020
Guidelines for Licensing and Regulation of Payment Guidelines on Operations of Electronic Payment
Service Banks in Nigeria, 2020 Channels in Nigeria, 2020
Guidelines on Mobile Money Services in Nigeria, 2015 Revised Standards on Nigerian Uniform Bank Account
Number (NUBAN) for Banks and other Financial
Regulatory Framework for the Use of Unstructured Institutions, 2019
Supplementary Service Data (USD) Financial Services in
Nigeria, 2018 Regulation for the Operation of Indirect Participants in
the Payments System, 2019
Regulation for Bill Payments in Nigeria, 2018
Regulation on Instant (Inter-Bank) Electronic Funds
Regulatory Framework for Mobile Money Services in Transfer Services in Nigeria, 2018
Nigeria, 2021
National Insurance
Commission (NAICOM)
National Insurance Commission Act 1997
GOAL
1 GOAL
2
End poverty in all its forms
everywhere.
End hunger, achieve food security
Target 1.4
and improved nutrition, and
By 2030, ensure that all men and women, in particular the
poor and the vulnerable, have equal rights to economic
promote sustainable agriculture.
resources, as well as access to basic services, ownership Target 2.3
and control over land and other forms of property,
By 2030, double the agricultural productivity and incomes of
inheritance, natural resources, appropriate new technology
small-scale food producers, in particular women, indigenous
and financial services, including microfinance.
peoples, family farmers, pastoralists and fishers, including
through secure and equal access to land, other productive
resources and inputs, knowledge, financial services, markets
and opportunities for value addition and non-farm employment.
GOAL
3
Ensure healthy lives and
promote well-being for all at
all ages.
GOAL
5
Target 3.8 Achieve gender equality and
Achieve universal health coverage, including financial risk empower all women and girls.
protection, access to quality essential health-care services
and access to safe, effective, quality and affordable essential Target 5.3
medicines and vaccines for all.
Undertake reforms to give women equal rights to
economic resources, as well as access to ownership
and control over land and other forms of property,
financial services, inheritance and natural resources, in
accordance with national laws.
GOAL
8 GOAL
9
Promote sustained, inclusive and Build resilient infrastructure,
sustainable economic growth, full and promote inclusive and
productive employment and decent sustainable industrialization
work for all. and foster innovation.
Target 8.3 Target 9.3
Promote development-oriented policies that support productive activities, Increase the access of small-scale industrial and other
decent job creation, entrepreneurship, creativity and innovation, and enterprises, in particular in developing countries, to
encourage the formalization and growth of micro-, small- and medium- financial services, including affordable credit, and
sized enterprises, including through access to financial services. their integration into value chains and markets.
Target 8.10
GOAL
10
Reduce inequality within and
among countries.
Target 10.5 Target 10.c
Improve the regulation and monitoring of global financial By 2030, reduce to less than 3 per cent the
markets and institutions and strengthen the implementation transaction costs of migrant remittances and eliminate
of such regulations. remittance corridors with costs higher than 5 per cent.
Target 10.6
PEOPLE
4,698
8 4 People were inte
rviewed
survey
across 34 states,
and the
inis trators Federal Capital T
erritory
adm
43.2%
Female
1.6%
3.4% Divorced
Widowed
50.1%
Single
Gender
56.8%
Male
Marital Status
44.9%
Married
KD BA GO
167 105 2
NI
53 AD
PL 2
KW FC
40 NA 242
OY 245 TA
119
KO
238
OS EK
114 248 BE 209
224
OG ON 111 115
181
116 EN
LA ED AN 11 EB CR
95 128 207
108
DE IM AB
104 107 6
AK
BY RI 104
NB: Circle sizes do not represent respondent
numbers.
2 113
Source: Intelpoint Survey, 2022
goemai ibibio
gbo
kamabali itigidi shua bolanci jukun
gwarri fon berom
babur
eleme
adara
ika
ghanaian bini
bariba
ikwere english
urhobo
isoko
kuteb
boze
yoruba hausa boko
esan
ogbia
gwoza ogba
izere
ikwerre
karekere
pidgin englishijebu humono sign language
zulu
igala
Source: Intelpoint Survey, 2022
1,089 Islam
1,023 38.5% Christianity
59.6%
648
474 464
319
247
188
132 114
18-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61+
37.4% BSc/HND
1,755
ND/NCE 18.1%
1,252
848
26.6%
SSCE/WAEC
289 340
214
Income and
phone ownership 4.7%
Don’t own
a phone
8.1%
Smart feature
phone
1,306
996
20.6%
909
Feature
phone 66.6%
Smartphone
805
392
175
115
72.44% 86.63%
27.56%
13.37%
Yes No Yes No
Financial Account
Bank Proximity Ownership
Respondents’ location
1,984
Urban
1,741
Rural
973
Suburb
26-30 1,011 78
31-35 578 70
36-40 430 34
41-45 287 32
46-50 223 24
Own an account
51-55 162 26
Don’t own an account
56-60 97 35
61+ 78 36
Age range
Source: Intelpoint Survey, 2022
Primary
education 57.1% 42.9%
SSCE/
WAEC 77.2% 22.8%
Bachelor’s
Degree/HND 98.6% 1.4%
Postgraduate
Degree 100%
Income level
Income and education level play an important role in determining account
ownership with a financial institution.
Source: Intelpoint Survey, 2022
95.11% 4.89%
Urban
Respondents’ location
74.96% 25.04%
Rural
90.24% 9.76%
Suburb
Don’t own
a phone 29.5% 70.5%
Feature
Own an
phone 69.2% 30.8% account
Smart feature
phone 87.6% 12.4%
Don’t own
Smartphone 95.9% 4.1% an account
People with smartphones and smart feature phones are more likely
to own a bank or mobile money account than those without phones.
Source: Intelpoint Survey, 2022
Atheism 100%
66.3% 33.7%
Own an
account
There’s a financial institution close by
94.4% 5.6%
Don’t own
an account
Suburb
15.1%
184
Best
15.4%
Urban description
of residence
59% of respondents without bank
109 accounts are below 31, thus becoming
financial institutions' potential customers.
78
70
69.4%
Rural
34 35 36
32
24 26
18-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61+
Age distribution
Source: Intelpoint Survey, 2022
Student 154
146 Primary
education
Trader 124
131 No formal
education Unemployed 73
Artisan 52
41 ND/NCE
Occupation
Highest Business Owner 30
25
Bachelor’s Education
Degree/HND
Civil Servant 8 Farmers and traders combined
are responsible for 44.3% of the
Forty-five per cent (45%) of respondents with no respondents with no account with
account with a financial institution claimed to have Housewife 6
a bank or mobile money platform.
SSCE as their highest qualification while another
23.3% only went to primary school.
7.5%
Smart
feature phone
Unemployed 182
Less than
264 20.4%
₦35,000 Smartphone
₦35,001-
47.5%
₦50,000 103 Feature phone
₦50,001-
₦100,000 63 Type of phone
owned
₦100,001- 24.7%
₦150,000 11 Don’t own a phone
₦150,001-
₦200,000 2 THE QUESTION
Repondents’ Where should financial services
More than income providers concentrate their efforts to
₦200,000 3 meet potential customers?
pidgin english
esan
igala english ogba margi
tiv idoma
barbu
fulani igede
kanuri ishibori
ngas
gwarri
bolawa beribeci
agbo itigidi
*Are there
banking agents in 45.54% 31.85% 22.61%
your community?
Is there a physical
bank branch in 30.57% 69.43%
your community?
Not enough income as one of the top reasons for not owning an account aligns with the income range of the
respondents with no bank account: 42% with no bank or mobile money account earn less than ₦35,000 while 28.98%
are unemployed.
Source: Intelpoint Survey, 2022
At least once 20
daily
Thrice weekly 1
Thrice monthly 1
Periodic
contributions 329
Cooperatives 54
How they keep
I don’t save 34 their extra income
Accounts of family
and friends 15 Note: Respondents could choose more than one reason.
Yes 77.5%
50.3%
Receive money
44.4%
Send money
Loans 119
Non-interest
banking services 54
Note: Respondents could choose more
than one reason.
None 42
Mobile money
wallet 41
Mortgage finance 2
Source: Intelpoint Survey, 2022
On what platforms do
people have accounts?
Only commercial
banks 3,407
Commercial bank,
neobank, mobile 593
money or PSB
Only mobile money, 70
neobank, or PSB
7.1% 4.5%
Cost of product/
Recommendation service maintenance
from friends/family
9.3%
Branch
What people consider when proximity
choosing a banking/financial
institution 49.6%
Safety of funds
Most people with bank accounts consider the
safety of funds before choosing a banking partner.
29.6%
Ease of
access to funds
Source: Intelpoint Survey, 2022
38.4%
Cash
20.7%
Bank app
Long queues
People with bank or mobile money
4
accounts who have had a challenge with
Security men at the gate 1 their banking institution.
Note: Respondents could choose more than one reason. This aligns with the daily complaints of Nigerian
commercial banks’ customers on social media.
8.6% 4.2%
Insurance and
Insurance investment
only
14.5%
Investment
only
72.8%
None
PLAYERS
Players in some sectors of the Financial
Services space
887
Microfinance
4,437 58
Insurance
Commercial Bank
Bank Licences Branches Companies
[CBN] [NAICOM]
2,991
Bureau
325
Fintech
106
Finance
de Changes Platforms Companies
[CBN] [CBN]
5 1,515,000 22
Payment Banking Pension Fund
Service Banks Agents Administrators
[CBN] [SANEF] [PenCom]
OTHERS CREDIT
SERVICES
CRYPTO
CURRENCIES
SAVINGS &
INVESTMENT
INFRASTRUCTURE
REMITTANCES
INSURANCE
PAYMENTS
BANKING/
NEO BANK
Payluk
PAGE 74
Founding years timeline THE PLAYERS
All
Still active
Most inactive fintech startups were
founded between 2016 and 2018
1982 1992 1993 1994 1996 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SO
50
KT
ZA 45
JI YO On average, a commercial
KN 29 BO
KE 29 24
38
bank branch serves 28,424
31 144 Nigerians aged 15 and above.
KD BA GO
139 38 30
NI
NORTH
56 AD WEST
1,291 PL 467
KW
FC 56 NORTH
73 EAST
OY 60
344 NA 206
42 TA NORTH
189 CENTRAL
OS
EK KO 65 20 699
48 BE
83
OG 150 88 59 SOUTH
WEST
ON EN 1,849
145
ED AN 112 EB SOUTH
SOUTH
EAST
715
501
DE IM AB 68
175 78 107
20 RI AK NB: Circle sizes do not represent the number of
BY commercial bank branches.
29 229 69
Ecobank 273
LAGOS 1,291
ABUJA 344
DELTA 175
SO
16,508
KT
ZA JI YO On average, a banking agent
BO
16,136 10,654 branch serves 78 Nigerians
KE KN
15,027 9,373 aged 15 and above.
59,754 17,441
3,464
KD GO
BA
16,591
NI 36,505 17,849
NORTH
22,891
AD WEST
178,854
NORTH
KW FC PL 18,657 EAST
95,006
NA 23,102 NORTH
101,167 CENTRAL
OY 29,442
TA 232,666
20,387
SOUTH
76,192 15,095 WEST
322.3k OS 15,210 KO 565,892
35,198
EK 17,760 BE 17,917 SOUTH
SOUTH
EAST
198,102
OG SOUTH
244,480
88,035 ON
28,991 57,833 28,336
LA ED AN EN EB
322,266 CR
10,802
49,065
DE 31,701 AB
54,439 78,198 19,847
IM NB: Circle sizes do not represent the number of banking agents.
RI AK
9.4k BY
14,649 27,431
70,281
Source: SANEF Limited
OPay 563,252
Moniepoint 303,946
Quickteller 35,490
Ecobank 18,879
LAGOS 322,266
ABUJA 101,167
No other state has up to 40,000 banking
OGUN 88,035 agents. Yobe has 9,373 banking agents, the
least in the country.
ABIA 78,198
OYO 76,192
RIVERS 70,281
States with the
KANO 59,754 least agency
banking network
EDO 57,833
YOBE 9,373
DELTA 54,439 JIGAWA 10,654
KEBBI 11,023
ANAMBRA 49,065
BAYELSA 14,649
What were the challenges then compared to Will attaining a high level of financial
now? inclusion phase out banking agents in
Nigeria?
At the inception of the agency banking business in Nigeria,
industry pioneers like us faced the challenge of believability No, it won’t. There are still many underserved areas where
and convincing Nigerians that agency banking wasn’t a flash agent banking will be valuable. Also, financial inclusion
in the pan. Also, the skeletal presence of agents and the low means meeting the needs of as many people as possible,
level of awareness presented deep-seated hurdles. There and agent banking is an important way to do that.
were also limited transactions customers could perform at
agent locations. These challenges aren't as prevalent now Our agent network is a critical part of the ecosystem we are
because technology has opened up the space and allowed building to make life possible and make it simple for one
agents to provide more services. billion people to use and access their money. Our 140,000
agent points nationwide are critical channels for us to reach
There are still challenges with unstable Internet connections, more consumers and provide them with access to financial
especially in rural areas with limited access. In today’s Africa, services. We're growing the network even more and
investing resources in boosting our aggregators, increasing
smartphone penetration remains low (20% in Nigeria), data
our targets, and strengthening our drive toward reaching as
costs are very high (1Gb of mobile data costs as much as
many consumers as possible. One way we’re investing more
Where do you see the agency banking There will still be the need for agency banking to reach more
customers and penetrate underserved populations more
space heading in the near future? deeply. There is an opportunity in those areas, and for the
agent banking space to grow, there needs to be a wider pool
For us, impacting the future of agent banking means not
of customers.
operating in a typical way. It means continuing to give value
to agents and customers. We're partnering with our agents to
There will be the emergence of cheaper and more
drive various transaction types and empower consumers to
technologically advanced POS devices, making industry
do more. We also see our agents as businesses, and we're
players reevaluate their value to agency banking and ensure
creating tools to boost those businesses via our merchant
they still provide effective services to their customers.
solution, Doroki.
Additionally:
We‘ve reduced our terminal costs for our agents to
improve the ease of doing business, which can also aid
SO
3.4m
50
16.5k KT 4m YO
KE ZA 5.3m JI 29 BO
KN 1.9m
2.9m 3m 45
16.1k 8.2m 10.7k 24 3.3m
31 29
11k 15k 144 9.4k 38
59.8k
17.4k
GO
4.9m 4.3m 2.1m
BA 38
NI KD 139 30
49.8k 17.8k 16.6k
3.6m
56
AD
22.9k 2.7m
2.6m 56
KW FC 1.9m PL 73
2m 1.6m 18.7k
344 23.1k
5m 60 101.2k NA 42 TA
OY 189 29.4k 20.4k 2m
EK 76.2k 20
2.3m OS EK 2.4m 15.1k
48 2.8m KO 65 3.3m
15.2k 4m
83
35.2k 17.8k
BE 59
150 OG ON 3m 17.9k
88k 3.3m 145 EB
88
LA 29k ED 57.8k 1.9m
EN EB EN 23
9.1m 1,291 AN AN 3m 10.8k
322.3k 3.8m
3.5m
CR 112 KEYS
AB
181 175 DE IM AB 2.7m 28.3k
49.1k 68 2.7m
54.4k
107 15+ population as of 2021 (estimate)
RI AK
19.8k
BY 1.6m 3.1m 78.2k Commercial bank branches as of 2021
29 14.6k 69 27.4k
RI Banking agents as of Feb. 2023
IM 4.8m
Sources: World Bank, SANEF Limited 3.5m 229
78 70.3k
THE NIGERIAN FINANCIAL SERVICES MARKET 31.7k PAGE 85
THE STARTUPS THE PLAYERS
$2.94b 55%
of all active fintech
raised by fintech startups
companies are bootstrapped
$1,040.1m
$926.6m
$686.5m
$107.1m
$61.7m $49.7m $41.5m
$21.1m $0.9m
Banking/ Payment Credit Cryptocurrency Infrastructure Services Savings & Insurance Remittance
Neobank Investments
Source: Intelpoint Survey, 2022
$1,012.1m
$858m
$658.7m
2010-2022
Nigerian fintech startups raised $2.94
billion between 2010 and 2022 with most of
the fund coming in within the last four years.
$179.4m
$14.9m $120.7m
$36.6m
$12m $11m $18m $13.2m
$0.7m $0m
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
really too
many fintech
startups in 291
Nigeria? Active Fintech
startups as of
December 2022
RETIREMENT 60.5m
An estimated 60.5 million
Nigerians were employed as of
SAVINGS 2021
National Pension Commission’s Industry strategic objective is to cover 30% of
the Nigerian working population under the CPS by the end of 2024. Only 8%
of Nigerians working population have an RSA.
THE NIGERIAN FINANCIAL SERVICES MARKET
Source: National Pension Commission PAGE 91
Are there really too many fintech startups in Nigeria? THE PLAYERS
Retirement Savings Account
9,954,278 Retirement Savings Accounts as of December
2022 vs the 124.6m Nigerians working population as of 2019 8.0%
Have an RSA
3.629m 3.606m
1.824m
92.0%
0.723m Don’t have an RSA
0.068m 0.105m
Less than 30 30-39 40-49 50-59 60-65 65 +
Share of Nigerian working
AGE RANGE
population with an RSA
RSA by age range as of December 2022
Source: National Pension Commission
30 - 39 1,087,276 2,518,469
40 - 49 526,212 1,298,177
4.8% 11.2%
Have an RSA Have an RSA
50 - 59 168,721 553,876
60 - 65 8,368 59,797
95.2% 88.8%
Don’t have an RSA
65 + 36,841 67,793 Don’t have an RSA
Female Male
Female Male
NB: There's no breakdown by gender or age range for Micro Pension Contributors
Source: National Pension Commission
BANKING 44.5m
44.5 million active
BVNs as of 2021.
41.5m vs 8.9m
41.5 million micro, small, and medium
enterprises (MSMEs) according to the National
44.5m vs 121m Policy on MSMEs vs 8.9 million corporate
bank accounts
44.5 million active BVNs as against 121 OPPORTUNITIES
million Nigerians aged 15 and above as
of December 2021. Opportunities for banks and neobanks
Hundreds of thousands of one-man businesses
on social media
OPPORTUNITIES
MSMEs classification according to Small and Medium
Opportunities for banks Enterprises Development Agency of Nigeria (SMEDAN)
and neobanks
Name Employees Assets (excluding land and buildings)
Age range of people with no bank Savings accounts lead the list of
or mobile money accounts (from the financial services needed by
survey) people without bank or mobile
Opportunities for banks and neobanks money accounts
5.0%
5.7% 5.1%
Mobile money
wallets 0.3%
Mortgage Finance
61+ years
None
9.7% 6.6%
51-60 years
Non-interest
29.3% banking services
18-20 years
8.9%
41-50 years
14.4% 53.6%
Loans
Savings
accounts
16.6%
31-40 years
29.8%
21-30 years
15.0%
Debit cards
More than half of the survey respondents
without bank accounts are less than 31.
230.3m
Population (15 and above)
203.2m
96.3m
85.5m
75.5m
71.6m 73.5m
68.0m 69.8m
64.4m 66.2m
61.0m 62.7m
57.7m 59.3m
52.9m 54.4m 56.0m
48.5m 49.9m 51.4m
44.5m 45.8m 47.1m
2021 2022* 2023* 2024* 2025* 2026* 2027* 2028* 2029* 2030* 2031* 2032* 2033* 2034* 2035* 2036* 2037* 2038* 2039* 2040* 2045* 2050*
*Projections
Source: World Bank, Nigeria Inter-Bank Settlement System
Adedeji Olowe is up-to-date, fast, cheap, and has high integrity so that lenders
and banks can make underwriting decisions quickly and
Founder/CEO, Lendsqr accurately.
INDUSTRY
INSIGHTS
THE NIGERIAN FINANCIAL SERVICES MARKET PAGE 103
OTHER INDUSTRY INSIGHTS
Considering the awesome numbers
Moniepoint is doing without too much online
fanfare, should Nigerian fintech solutions
focus more on the offline market?
Moniepoint’s offline growth speaks to our recognition of our
unique market. Many businesses that use our products do most
of their business offline. This offline market has been both
overlooked and underserved by traditional systems, which are
understandably primed for businesses that meet certain criteria.
Hence, it makes sense for a lot of our efforts to be focused on
supporting these businesses in the offline markets where they
exist.
Laurin Hainy
CEO, FairMoney
The Central Bank of Nigeria’s Framework for Regulatory The underserved businesses are strategic to payments
Sandbox Operations is a clear example. Fintechs seeking to because they could eventually grow and graduate to
launch products and services can pilot these services in a becoming digital native businesses and benefit from the
controlled environment under the regulator's watch to enable innovations being served to such businesses.
it to understand and better regulate these services. More payment companies now offer collection links/portals
Firms like Remita and other fintechs play a large role in to businesses that are technically incapable of maintaining
working with regulators to provide insights that help them websites and digital touchpoints. At the same time, some
craft well-informed regulatory frameworks. provide physical payment terminals to allow merchants to
Temitope Adeyemi
CEO, Pay-U
The process of logging claims is very transparent and The growing popularity of micro-insurance products is
straightforward. Users can submit a claim in the app within another factor driving growth in the Nigerian market. Low
three minutes. We process claim settlement within 72 hours premiums and simple claims processes are typical features of
with no paperwork; the process is automated from end to these products, typically delivered via mobile platforms like
end. what Pay-U is building. We are positioning Pay-U as a leader
in the Nigerian Insurtech space. We will be rolling out more
innovative products to meet the needs of our users and
Nigerians in the coming years.
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