Table of Contents

Introduction...........................................................................................................................................2
Problem Identification...........................................................................................................................2
Jobs-To-Be-Done...............................................................................................................................3
The Hare, the Tortoise and the 20 Mile March..................................................................................3
Ideas and Direction................................................................................................................................4
Synthesis of Case...................................................................................................................................4
References.............................................................................................................................................6
Appendices............................................................................................................................................7
1) Business Models........................................................................................................................7
Current..........................................................................................................................................7
Future............................................................................................................................................8
2) SWOT.........................................................................................................................................9
3) Value Proposition Model...........................................................................................................9
4) Action Research model..............................................................................................................9