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Empowering Remote Workers
R How to Support a Productive Team
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Social Media Will Become
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 Editor’s Note
THE 10 MOST INFLUENTIAL BUSINESS LEADERS IN 2023

A Read Exploring the Most Influential Corporate Leaders…

The Inc Magazine is delighted to release its much-awaited edition – “The 10 Most Influential
Business Leaders in 2023”. In this issue, we delve into the fascinating world of business leaders,
highlighting a few noteworthy figures who have captured our attention with their distinctive ideas and
creative approaches.

What can we expect from this edition? We can assure you, however, that as you navigate through the
pages of this edition, you will discover in-depth profiles of each innovative leader, highlighted
innovative ventures, and inspirational narratives of their incredible journeys from the beginning to
where they are now. Some people have risen to the occasion and established themselves in the global
corporate scene in a world continuously changing and posing new obstacles. They are influential
business leaders whose persistent passion and determination have created new opportunities and
strengthened businesses.

They have impacted not only their organizations but also entire industries and the way they think
about and do business, thanks to their outstanding vision, strategic prowess, and unwavering resolve.
They led their businesses through unusual circumstances with exceptional resiliency and adaptation,
embracing growth and innovation.

So let's uncover the motivational tales of these outstanding leaders who have embraced new
technology, upended established paradigms, and led with empathy and inclusivity, profoundly
influencing the lives of their workers, clients, and communities. These remarkable leaders have
overcome obstacles, busted glass ceilings, and encouraged countless others to aim high and follow
their dreams while coming from a variety of industries and backgrounds.

We have absolute trust that this issue will provide you with valuable knowledge. Read the whole
edition and send us an email with your comments. Additionally, we truly appreciate your input and
suggestions, as they help us evaluate the value we are providing to our devoted readers. We offer our
sincere congratulations to each of the featured leaders for their remarkable successes.

Last but not least, I encourage you to take an active role in creating a future where opportunities are
limitless and potential is infinite as you weave your threads into this magnificent thread.

Let’s move together towards a better, brighter tomorrow with unwavering determination.!

Let’s Read.. !
Roman Gruzdev
CEO | Sequentur

10 | October 2023
 CoverStory
The 10 Most Influential Business Leaders in 2023.

Roman Gruzdev
CEO | Sequentur

     
       

11 | October 2023
R
oman Gruzdev, the CEO and Co-founder of
Sequentur, is a dedicated professional
committed to delivering exceptional IT
solutions to clients. Throughout his career, Roman has
remained focused on delivering the best possible IT
services to meet the unique needs of his customers. In
2007, he took the initiative to establish Sequentur with
the primary objective of offering reliable, robust, and
secure Managed IT Services.
Roman understood early on that the success of his
clients would be the cornerstone of building a premier
IT Managed Service Provider company. By prioritizing
the development of long-lasting relationships based on
unwavering support, trust, and loyalty, Sequentur
achieved rapid growth in its client base for Managed IT
Services.
As a testament to their exceptional client service,
Sequentur was recently honored with the distinction of
being named one of the Top 15 Managed Service
Providers in the world, as revealed in the latest Channel
Futures MSP 501 rankings.
“This success can be attributed to a valuable formula
that encompasses ensuring the security of your staff and
business and always delivering best-in-class IT services.
We routinely accomplish these goals by employing a
highly skilled tech team, emphasizing scalability, and
aligning your IT and business goals. With Sequentur,
you can trust that we are dedicated to your success by
delivering exceptional IT services that propel your
business forward.” – Roman Gruzdev.
An Industry Leader
As a leader in the IT Solutions industry, Sequentur offers
two key products and services: Managed IT Services and
Managed Cybersecurity Services.
In today's digital landscape, where cybersecurity is of
paramount importance, Sequentur recognizes the critical
nature of protecting its clients and considers it a constant
focus and top priority. With the rapid advancement of
cyber-attacks, data breaches, ransomware, and other
malicious activities, organizations face ongoing threats
to their IT infrastructure. Sequentur is aware of the
ever-evolving nature of these threats and takes pride in
providing expert and unparalleled support to address the
challenges they represent.
“Our aim is to transform IT into a powerful tool for
enhancing efficiency, stability, and growth for our
12 | October 2023
clients, rather than considering it as a mere overhead
expense. We strive to ensure that our clients remain
operational, secure, and free to concentrate on their own
core business values and missions.” - Roman Gruzdev.
Changing the Business Landscape
Under Roman’s leadership, Sequentur is presently
engaging in deploying AI in its subset of daily
operations. Primary areas of involvement pivot around
accurately predicting possible attack vectors and
developing preventive measures based on the statistical
characteristics of the cybersecurity dataset at hand.
Additionally, Sequentur is analyzing its standard
monitoring and response methodologies to enhance their
efficiency.
Roman firmly believes that AI-powered cybersecurity
solutions can bring massive benefits to organizations
across various industries. The ability to accurately
predict attack vectors and enhance cybersecurity
measures empowers companies to strengthen their
defenses against always evolving threats. By leveraging
AI technology, organizations can safeguard sensitive
data, prevent financial losses, and ensure uninterrupted
business operations.
Motivating Innovation and Creativity
Roman is a strong advocate for cultivating creativity
and fostering innovation within Sequentur. He
recognizes the importance of maintaining a healthy
work environment that enables the company to remain
competitive and drive growth. Roman is proud to have
established a culture that encourages open
communication, provides autonomy and empowerment,
recognizes and rewards innovation, and promotes
cross-functional team collaboration. Through the
implementation of these strategies, Roman and his team
at Sequentur have successfully created a work
environment that stimulates creativity, promotes and
embraces a learning culture, encourages innovation, and
prioritizes the well-being of employees.
Tackling Challenges
Roman acknowledges the multitude of challenges that
the IT industry consistently faces. Cybersecurity threats
pose a significant obstacle as they become increasingly
sophisticated and frequent. Data Privacy is another
critical concern, with organizations striving to safeguard
their valuable data in the face of widespread breaches.
Additionally, with the adoption of cloud technology,

digital transformation initiatives, and the modernization
of legacy systems, organizations face several ongoing
challenges in optimizing their IT infrastructure.
However, Roman views these challenges as opportunities
for Sequentur to deliver innovative solutions and services
that cater to the ever-evolving needs of organizations. He
understands that strategic planning, collaboration, and
continuous adaptation are essential for overcoming these
hurdles and staying ahead in the industry.
Differentiating the Brand
Sequentur distinguishes itself from its competitors
through various key areas, offering a range of products
and services that prioritize client satisfaction. These
factors position Sequentur as the preferred choice for
businesses seeking reliable IT solutions.
13 | October 2023
● Microsoft Gold and Managed Cloud Solution
Provider: Sequentur holds the prestigious Microsoft
Gold certification, representing the highest level of
recognition for Microsoft Partners. The certification
underscores Sequentur’s expertise and proficiency in
Microsoft Technologies.
● Extensive Expertise and Specialization: The team at
Sequentur possesses deep knowledge and
understanding of the technology domain, staying
abreast of the latest advancements and trends.
● Customized Solutions: Sequentur provides
comprehensive and tailored solutions that specifically
address clients’ needs while aligning with their
business objectives.
● Proven Track Record: Sequentur has a long, proven
track record of delivering successful projects, and
prioritizes building strong client relationships to
support them in achieving their business goals.
● Innovative Approach: Sequentur continues to
emphasize innovation and keeps pace with emerging
technologies. This commitment provides a competitive
edge, allowing Sequentur to introduce creative
solutions to client needs.
● Strong Project Management: Sequentur follows a
structured approach with clear timelines and proactive
communication throughout the project lifecycle,
ensuring efficient project management.
● Scalability and Flexibility: Sequentur’s solutions
and services can scale as clients’ businesses grow. The
organization adapts to changing needs, accommodates
increased workloads, and provides flexibility in service
delivery.
● Exceptional Customer Service: Sequentur places a
strong emphasis on addressing client needs promptly,
providing timely updates, and maintaining open lines
of communication. The firm takes immense pride in
providing excellent customer service and support,
which serves as a distinguishing factor in setting
Sequentur apart from its competitors.
Driving Innovation and Change
As the CEO of Sequentur, Roman aspires to be
recognized as someone who drives innovation and
positive change in the industry, and as a visionary leader
who can identify emerging trends, embrace
technological advancements, and leverage them to create
groundbreaking solutions for Sequentur’s clients.
He also wants Sequentur to be known as a company that
consistently delivers exceptional results and exceeds
expectations at every turn. By focusing on quality,
efficiency, and delivering tangible value to Sequentur’s
clients, Roman aims to leave a lasting impression as a
reliable and trusted partner.
Furthermore, Roman places great importance on
creating a supportive, creative, and collaborative work
environment. He understands that the success of
Sequentur is built upon the efforts and contributions of
the team around him. By fostering a culture of
teamwork, open communication, and continuous
learning, Roman hopes to inspire and empower his
employees to thrive and reach their full potential. This
collaborative atmosphere not only drives the company's
success but also fosters a fulfilling and rewarding work
experience for the entire team.
“Ethics and integrity have always been paramount to
me. It is very important to me to leave a history of
performance as a leader who operated with the highest
ethical standards, treating employees, clients, and
stakeholders with fairness, transparency, and respect.
Overall, I hope to be remembered as a CEO who
combined innovation, integrity, collaboration, and
social responsibility to create a positive and lasting
impact on our industry, our team, our clients, and the
communities we serve.” – Roman Gruzdev
Giving it Back
Giving back to society is a deeply ingrained value for
Roman, his family, and Sequentur. They believe in
contributing to the well-being of their communities and
making a positive impact on the world. There are
several ways in which they choose to give back:
1. Philanthropy: Sequentur makes it a point to support
foundations and charitable organizations that are
focused on making a positive impact in the world.
2. Advocacy and raising awareness: When possible,
Roman and his team use their voice and platform to
advocate for social causes and raise awareness for
issues that need support in garnering attention.
14 | October 2023
3. Volunteering: Roman actively engages in
volunteering activities, dedicating his time and skills
to non-profit organizations and initiatives. By actively
participating in community service, Roman aims to
make a direct and meaningful contribution to the local
communities we serve.
The Future
Roman’s professional goals are closely aligned with AI
and cybersecurity, and with a firm commitment to
safeguarding Sequentur’s clients. He fully recognizes
the constantly evolving nature of the IT landscape and
the importance of staying ahead of emerging trends and
threats.
As the CEO of Sequentur, Roman is resolute in
leveraging the potential of AI technologies to enhance
cybersecurity measures and protect Sequentur's
customers. He understands that the IT landscape can
undergo significant changes in a span of just a few
years. Therefore, his goal is to ensure that Sequentur
remains at the forefront of technological advancements,
equipped to effectively address emerging cybersecurity
challenges.
By embracing proactive strategies, staying abreast of the
latest developments, and fostering a culture of
innovation, Roman strives to position Sequentur as a
leader in the field. Through continuous research,
strategic partnerships, and investment in cutting-edge
technologies, he aims to deliver unparalleled
cybersecurity solutions and establish Sequentur as the
go-to provider for clients seeking robust protection in
the ever-changing digital landscape.

A Prominent Corporate Leader and Key Execu�ve
W
hen we talk about a business leader with
breakthrough solutions and who inspires
others with his unwavering commitment to
his field, one name that comes to mind is
Keith Jansa, Chief Executive Officer of the Digital
Governance Council (DGC).
Keith works with senior leaders to safeguard Canadians
participating in the digital economy while together
strengthening Canada's position in an increasing digital
world. He has over 15 years of experience in the public,
private, and nonprofit sectors and is renown for his
expertise in strategic application of standards. His
unparalleled acumen in devising strategies for
responsible data and digital governance has earned DGC
the distinction as preeminent technology leadership
council globally.
Keith’s Professional and Personal Life: At a
Glance
Keith is a charismatic and dynamic leader with
razor-sharp focus on meeting strategic objectives. He is
a provincially appointed member of the Ontario Health
Data Council and Chair of its strategic working group on
Data Governance and Data Stewardship. Keith also
16 | October 2023
The 10 Most Influential Business Leaders in 2023
Keith Jansa
CEO | Digital Governance Council
of the Digital Governance Council
serves as a member of the Information and Privacy
Commissioner of Ontario’s Strategic Advisory Council
and Ontario’s Trustworthy AI Framework Working
Group. He is called to testify as an expert before
parliamentary and senate committees, contributing to
government reports and legislative proposals to enhance
trust and confidence in the digital economy. Keith
graduated with honors from the University of Ottawa
with a degree in health sciences. Keith is happily
married to Kayla and is the loving father of their three
children.
Revolutionary Changes by the Digital
Governance Council
Accreditation
Keith led the development of national standards to
enhance Canada's digital economy by providing
executive leadership in the design and successful
accreditation of the organization's standards-setting
process.
Significance: Lawmaking and regulation lag the
development of new technologies. Standards define
acceptable practices, and technical specifications, and
occasionally modernize cumbersome regulations.
Without standards, there would be no way to measure
success, no way to ensure product safety, no way to
integrate worldwide markets with a single technology,
and most definitely no way to allow for healthy
competition.
Specifics: Through their agile, open-by-default,
consensus-based approach, DGC has accelerated the
standards-setting process in Canada to match the speed
of innovation and advancement in ICT, developing new
standards in months, not years, and making them readily
available at no cost to organizations and individuals.
Comprised of hundreds of thought leaders and experts
cutting across various economic sectors from coast to
coast, the hard work of their technical committees led to
the publication and development of critical standards for
data governance, AI ethics, digital identity, cybersecurity,
and more.
Exporting Canadian expertise
As a trailblazing champion, Keith paved the way for the
DGC Digital Governance Standards Institute (DGSI) to
attain esteemed recognition from the International
Organization for Standardization (ISO) and International
Electrotechnical Commission (IEC), enabling the
submission of its standards and specifications for review
and acknowledgement as global standards. Leading
digital nations, including Denmark, Germany, the
Netherlands, Japan, South Korea, Singapore, the United
Kingdom, the United States, and Ukraine, helped them
attain this important goal.
Significance: DGC DGSI is now empowered to set the
agenda and lean in on having international standards
serve Canada's interests, Canadian innovation, best
practices, and knowledge as a result of this international
recognition. This is a game-changer for Canada in terms
of accelerating the adoption of innovations and
know-how produced in this country around the world.
Only a small number of organizations have achieved this
high status worldwide, including DGC DGSI.
Specifics: This process guarantees that Canadians hold
the pen and are fully engaged in the international
approval process for how emerging digital technologies
are governed globally. The process also results in the
DGSI standards carrying both the ISO and IEC logos.
17 | October 2023
Protecting Children’s Rights
Bill S-210, An Act to Restrict Young Persons' Online
Access to Sexually Explicit Material, has swiftly passed
its third reading in the Senate in April 2023, a year after
Keith Jansa was humbled to testify before the Senate of
Canada Standing Committee on Legal and Constitutional
Affairs. Senator Miville-Dechene proposed an
amendment to the Bill based on his testimony during a
clause-by-clause review in committee before the third
reading in the Senate.
Significance: By establishing adequate protections for
the use of age verification technologies with children, the
Bill now protects children's rights. In doing so, it also
supports Canada's commitment to upholding the rights of
children under the United Nations (UN) Convention on
the Rights of the Child and the OECD Recommendations
on Children in the Digital Environment.
Specifics: Before the Governor-in-Council orders
organizations that distribute sexually explicit content
online to use an age verification method, the method
must be dependable, respect user privacy and protect
their personal information, collect and use that
information only for age verification purposes, destroy
any personal information collected for that purpose after
the verification is finished, and adhere to best practices in
the fields of age verification and privacy protection.
Addressing the Major Industry Hurdles
With increasing reliance on digital systems and data in
nearly every aspect of modern life, the need for strong
digital governance has never been greater. These problems
cannot be solved by one organization alone. It will take
coordinated efforts from all sectors of the economy to gain
the public's trust in digital technologies. The work of DGC
is essential for this reason. DGC maintains its reputation
as a dependable forum for mobilizing people around
shared digital agendas. This is reflected in membership
growth. And the members' contributions continue to be a
key factor in why their work together is so effective at
defending the interests of all Canadians.
Delivering Digital Governance in Canada’s
Digital Economy
DGC works to provide Canadians with confidence in the
responsible design, architecture, and management of Words of Wisdom
digital technologies. It convenes senior leaders from
diverse sectors to engage in strategic discussions and the Never undervalue standards. Underestimating standards
exchange of best practices, collaborates on proving out can reduce market access, stifle innovation, raise risks,
new digital technologies, designs global technology create unnecessary harms, and undermine public
governance standards through the DGSI, and certifies confidence. By strategically developing and applying
organizations in the responsible use of digital standards, we can shape the blueprint for our digital
technologies. future, embedding our core values, safeguarding the
well-being of citizens, and fostering the growth of our
The work of the DGC DGSI continues to advance domestic innovators.
standards that lessen risk for Canadians and Canadian
organizations adopting and utilizing breakthrough digital
technologies in today's digital economy in collaboration
with specialists, national and international partners, and
the general public. DGSI is an independent division of
DGC.

DGSI is Canada’s only accredited standards

development organization solely focused on digital
technology governance.
The Digital Governance Council’s Sustainable
IT Pledge
Leading Canadian organizations have made a
commitment to assist in reducing the negative
environmental effects of growing internet and technology
use, which already produces more greenhouse gases than
the aviation sector and is on track to account for 8% of
emissions by 2025. With the Sustainable IT Pledge,
public and private sector organizations in Canada have for
the first time agreed to reduce emissions associated with
their IT operations. The signatories have pledged to:

● Take steps to address emissions from their IT

operations by, for instance, optimizing their systems to
reduce data processing volumes, using cloud-based
services where possible, and extending the service life of
devices by refurbishing existing assets instead of buying
replacements.

● Set realistic emissions goals for their IT operations

and publicly report your success.

● Establish strict sustainability criteria for vendors

while assisting Canada's cleantech sector.

● Facilitate the adoption of sustainable IT practices and

take into account any areas where national sustainable
IT standards could be useful.

18 | October 2023
 EMPOWERiNG REMOTE WORKERS
HOW TO SUPPORT A PRODUCTiVE TEAM

Remote and hybrid work models are going nowhere, even after the pandemic. According to a
performance-based remote work survey in 2020, 67% of employers reported that productivity had been the
same and 27% stated that it was even higher with employees working remotely. That’s impressive, right?

Not surprisingly, countless organizations continue to run with the model. But even as remote work saves tons of
money and space for companies, employee support continues to be challenging. It’s not all sunshine and
rainbows, boss, because you may need to do a lot of hard work to support your employees physically,
emotionally, and technically.
Lucky for you, we’ve got some valuable tips to help you cover all fronts. Let’s dive in!

Be accessible and available

Not being in the same office with your colleagues elevates the risk of miscommunication. Moreover, employees
often feel edgy and isolated when working alone in the long run.

They miss the water cooler chats, team bonding activities, and even just staying in touch. Professionally, a lack
of communication can cause bottlenecks and conflicts.

The best way to support your team members is by being accessible and available to them. Also, listen to them
and ensure good communication between team members to ditch the gaps.

20 | October 2023
Trust your team

Micromanaging is the worst way to lead, right? And it goes against being supportive. But managers often end up
micromanaging their remote team because they can’t physically see what everyone is working on.

Foster trust in your team to get their work done. Also, give them the autonomy to do things their way. As long as
they deliver on time and quality, you shouldn’t hover over them.

Supporting a remote team is about setting clear expectations and stepping back to let people work. And when
they do a great job, give them the recognition they deserve.

Invest in the right tools

Investing in the right tools is another crucial step when it comes to providing support to your remote team. It
includes communication apps, video conferencing software, and project management tools.

Also, invest in an Unattended Remote Access solution to facilitate seamless IT support to remote workers.
Typically, they will encounter tech issues at some point, and your IT support team should be right there to help.

Having a robust solution ensures early resolution, minimal downtimes, and zero productivity loss.

Provide WFH facilities

Think beyond tech tools and IT support for your remote team, business leaders! You can go the extra mile by
providing them with WFH facilities such as ergonomic equipment and stipends for home office supplies.

It enables them to work comfortably and create a dedicated, distraction-free workspace at home. A remote
team’s success depends on its ability to handle its job well, and that starts with having the right resources.

Foster a sense of community

Just because employees aren’t physically in the same space doesn’t mean they should feel disconnected. Making
them feel like a part of a community is a much-needed support initiative.

Schedule regular team-building activities and encourage people to get to know each other beyond their work
roles. Feeling like a part of a cohesive group makes workers more engaged and motivated, regardless of the
physical distance.

Remember, managing a remote team isn’t always easy, so don’t expect shortcuts, boss. But being supportive
makes you a good leader and sets your team up for success. Try these hacks to build a team of winners. You’ve
got this!

21 | October 2023
 SOCiAL MEDiA WiLL BECOME A CUSTOMER SERViCE TOOL

If you own a company and are not currently active on social media, you should start doing so immediately. If
you already have a presence on social media, you must remain active and responsive to your followers’
questions and comments. The following are a few of the reasons why social media platforms like Facebook and
Twitter should be considered among your most important tools for providing excellent customer care in the
modern era:
The use of social media puts you in direct contact with your target audience.

Everyone’s eyes are glued to their phones these days, even amid a discussion or watching a movie. Through the
use of social media, you can do a lot. Many companies even provide social media help around the clock. In
addition, since Facebook now allows users to create their pages, it is possible to post stores and menus to the
platform. Because of the high percentage of internet users on at least one social media site, keeping in contact
with your clients via these channels is essential. You may get vital information from their likes and comments,
which can also assist you in properly positioning your company. However, given the pampered nature of
today’s consumers, you will need to maintain a high level of activity on the site. They are looking for a prompt
answer. For instance, 72 per cent of consumers who complain through Twitter anticipate receiving a response to
their message within two hours of submitting it. Brands are placed under great pressure due to this, yet that
pressure may help them enhance their service to customers.

24 | October 2023
The use of social media allows you to listen to what your clients have to say.

It’s not always easy to get feedback from customers. It shouldn’t be, yet there are instances in which it is. You
can distribute surveys and ask for replies, but there is no guarantee that individuals will take the trouble to
supply the information that you are requesting. It is even more challenging since contented or happy customers
don’t often fill out surveys or offer feedback, but dissatisfied customers do. This makes it tough to accurately
measure what your consumers have to say about you and to gain genuine feedback from them. Compared to
filling out surveys or responding to questionnaires, providing input via social media is often far quicker and less
complicated. Customers will even freely provide feedback without being prompted to do so. You will better
understand what you are doing well and what your consumers want to see improved when you are active on
social media. This will allow you to make modifications that boost your customers’ happiness with your
business.

The use of social media makes it easier to address concerns raised by customers in a more timely manner.

Customers will use social media to complain about anything and everything; they will complain about their
difficulties at work, they will complain about their crazy relatives, and they will complain about poor customer
service or negative experiences with brands that they have encountered on social media. Not only will they
complain to their friends and followers, but they will also use social media as a way to connect with brands
because social media can be used to return a quick response. They will not only complain to their friends and
followers but also use social media to connect with brands. You may wish that you never received any
complaints at all, but the reality is that this is not how life works; thus, you can utilize social media to your
advantage by taking advantage of the fact that consumers use it as a place to complain. Instead of having staff go
through a general inbox and use their best judgment to route comments and complaints to the appropriate
departments, you may react within minutes if a client mentions you or sends you a direct message.
Engaging Your Customers Is Now Possible Thanks to Social Media

During branding, it is essential to engage with customers, build a brand, create a customer community, earn
consumer trust and loyalty, and create a relationship with those consumers. On the other hand, offline
engagement might be difficult to achieve, especially when clients are not physically present in your place of
business. Social media platforms allow you to have a nearly continual dialogue with your clientele. You may
hold sweepstakes, offer buy-one-get-one-free promotions, ask questions about your goods (or even questions
just for fun), post client testimonials, and many other things. Engaging with people is crucial, and social media
is a tool to ensure that your customers are constantly connected with what you’re doing as a business.
The use of social media gives you more control over how others see you.

People will say whatever they want about you, regardless of whether what they say is true, inaccurate, or based
on a solitary experience that does not appropriately represent your company. This will happen regardless of
whether or not what they say is founded on fact. When you have no power to affect a situation’s outcome, you
can only cross your fingers and hope that no one else overhears the less-than-wonderful things that current or
former customers could say about you. This can be frustrating. If you use social media, you will have more
control over how others see you than if you choose to do nothing but wait and see what happens. You can
swiftly respond to complaints; address issues promptly in threads; offer apologies; produce articles and provide
material that helps present your business in a favourable light and express the quality of your items; this assists
you in better managing your image.

It is conceivable that you are not giving the highest level of customer service possible if you are not using social
media as a tool for customer service. Please make the most of your social media accounts by interacting with
consumers, giving them the greatest possible experience, and using them to their maximum potential.

25 | October 2023
 

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