THE AGE OF

TECHNOLOGY
L O U R D E S

BOOMERS

GEN Z

TECHNOLOGY GEN Z BABY BOOMERS

 ABOUT
We often wonder why we are
different from our parents,
grandparents, uncles and aunts
.
This happens because we
belong to different generations,
today we will talk about two of
them, the baby boomers and
the Z generation.

Baby boomers Gen Z

Baby Boomers is a term used to Generation Z is the group of
describe people who were born
people born in the late 1990s and
between 1946 and 1964.
They like to watch, listen to and read early 2000s (1995-2000), and who
news through TV or printed have the peculiarity of being
newspapers. familiar with the use of digital
On a technological level they have
technology, internet and social
lived through the birth of television
and the change from black and white, media from a very early age.
the electric washing machine, The most significant influence on
telephones, computers and the this generation has been the
Internet. widespread use of smartphones.
On TV they mainly like to watch quiz
shows, news, documentaries and
politics.

DEFINITION 01
GEN Z
It is the first generation to have
fully grown in the digital age,
with computers and internet
access at all times. They have
championed themselves as the
generation that most uses
technologies, those who were
born and grew up with the most
evolved internet are those of
Generation Z.
What are these new habits and
trends that are marking the
new demands of the market?

-Commitment to new forms of

entertainment more virtual and
participatory
-Live real and immersive
experiences
-Be part of communities

GEN Z 02
 "Older
generations
adapting to the
new reality"

BABY BOOMERS Today, we may believe that, because of

their age, Baby Boomers will only use
traditional channels; however, this
generation has quickly adapted to
technology and has learned to use
tablets, smartphones and other
electronic devices. We are also clear
that technological evolution must be
socialized by the people who make up
each era, which also seeks to
incorporate new ways of working and
interacting in their daily lives,
something that would be an easy task
for Generation Z -who were born in the
digital age- but that means a greater
challenge for the Baby Boomers (born
between 1946 and 1964).

Taking into account that they are

characterized by being committed,
self-sufficient and competitive as a
generation that was formed to lead
groups and identify their own role as
individuals adapting to a new reality.

03
 Generations that have
TECHNOLOGY AND experienced significant
GENERATIONS changes over with
technology.

Generation Z is the most likely to

adopt a hybrid approach, shopping in-
store and online (36%). Meanwhile,
only 18% of Boomers opted for a hybrid
approach to their shopping needs.

Baby Boomers prefer more traditional

forms of communication, such as
phone calls or face-to-face
interactions. In contrast, Generation Z
uses digital communication methods,
such as text messaging or video calls.

Generation Z actively participates in

social networks, where they share
their lives, communicate and
consume information online.
Although some Baby Boomers have
adopted social networks, their use
tends to be more limited, plus they
tend to rely on traditional media.

COMPARISON 04