Business Opportunity Prospectus

BUSINESS OPPORTUNITY PROSPECTUS [V.2.
1]
Business Opportunity
Prospectus
Your Guide to Partnering with Best.Energy
https://discover.best.energy
[INTRODUCTION]
A Personal Introduction
Dear Potential Partner,
RE. The best green business opportunity

available anywhere What are we looking for?
Firstly, may I say thank you for expressing your interest in We create new partnerships with two types of candidate:
what we have to offer. To be reading this document, you Entrepreneurs
are likely either an entrepreneur interested in unlocking the Established Businesses
wonderful potential of the energy efficiency market, or an
We’re looking for people with the resources, connections
established business looking to diversify and tap into a
and skills to be a successful Best.Energy partner.
sustainable revenue stream in a growth industry.
Ultimately, if you succeed - we succeed. So it’s in our
Either way, you are very welcome here and I hope what
interest to choose only the very best partners, to train
follows within this document is of keen interest to you.
them carefully and arm them as best we can to sell our
We have worked very hard to put together a partner and
products. The more you sell, and the more money you
distribution model that is flexible, dynamic and effective -
make, the better we do.
in use successfully the world over.
What can we offer partners? If you ultimately choose to take advantage of this
genuine ground floor opportunity, and as a result you are
First and foremost, we offer our partners distribution invited to attend training in the near future, then I look
rights for a small portfolio of best-in-class energy forward to meeting you personally.
efficiency products. As you’ll see in this document, these
products are effective, cost-effective and very attractive Best wishes
to businesses. They offer a ready-made way-in to the
burgeoning energy efficiency market.
But more than that, we offer expert support, training and Troy Wrigley
resources. We offer you the chance to become an expert in CEO @ Best.Energy
the field of energy monitoring, management and efficiency
- to arm yourself with the skills you need to be a success in
2 the industry. https://discover.best.energy
[THE LICENSE COSTS]
What is a Best.Energy Partnership?

Put simply, a Best.Energy Global Partner is a business that owns a license to sell our cutting-edge IoT (Internet of Things) technology stack and
run our unique business models. With that license comes a whole raft of other benefits - a full ‘business in a box’:
3
[CONTENTS]
Contents
1 Section 1 We advise that you read this document
“Your Profit Potential” [+]
thoroughly in the order it has been
compiled. But we understand that some
elements will naturally catch your eye
2 Section 2 more than others!
“Your Products & Services” [+]
As such, you can navigate quickly to the
section that’s most important to you by
clicking the section titles on the left.
3 Section 3
“Training and Support” [+]
Unlock Additional Access
4 Section 4 This document is not intended to

provide an exhaustive detailing of
“The Licence costs” [+] our opportunity. Certain information
is considered private only. You can
access this information, including
5 Section 5 pricing and license fee levels, on the
button below:
“The Guarantee” [+]
6 Section 6
Upgrade your Access
“The Next Step” [+]
4
YOUR PROFIT POTENTIAL [V.2.1]
Section 1
Your Profit Potential
As a Best.Energy Global partner
BACK TO CONTENTS >
[YOUR PROFIT POTENTIAL]
The Market
Rapid Growth, Unlimited Who can take advantage? “Reinventing energy is

a multi-trillion-dollar
Potential In our experience, it takes a very special
kind of person to own and run his or her
opportunity. It dwarfs
Every day, people everywhere are being any business opportunity
encouraged by their governments and the own business. It takes a person with the
desire and determination to be in control of in history.”
media to save energy. Through TV, Radio,
the Internet and even Hollywood Movies. their own life, even if that means swimming
Bill Gross
against the tide when everyone else is
(net worth - $2.5bn)
The urgent need to be energy efficient is content to float downstream. And we have
being promoted actively and relentlessly. huge respect for that small percentage of
In effect, the world is your PR company - people who dare to be different.
generating an ever greater feeling of ‘need’ “Achieving a zero
among businesses to cut energy usage and Of course, nothing is guaranteed - but the emissions economy is
be more efficient. market conditions are such that the scale
of opportunity is substantial.
the greatest
business opportunity of
In addition, saving energy is seen as one of
the century.”
the primary ways of combating something
we all face: Climate Change. Indeed, the Energy Efficiency Market Stats:
Paul Polman
consequences of Climate Change are seen CEO of Unilever
by many as the single biggest threat that $280 Billion (Energy Efficiency Market
civilisation has ever faced. 2019)
All of us want to make a positive contribution $1.25 Trillion (IoT Market Value by 2025) “The greatest business
to addressing this global problem, but at opportunity of our age.”
the same time climate change is presenting 10.53% (CAGR for IoT 2020-25)
us with arguably the biggest business UK Trade & Industry
opportunity of the Century. Secretary
UPGRADE YOUR ACCESS >

6
Why Energy Efficiency?

Because energy efficiency is the number one solution to the Climate Change crisis we all face. The cheapest, fastest
and most cost-effective method of producing clean energy.
Every kWh of energy saved is a kWh available for use elsewhere. The effect is exactly the same as producing more
energy, but cleaner and more sustainable. Anyone who can offer a leading energy efficiency solution is in a fantastic
position to conquer a big growth market:
Savings Weighted Average

Levelized Cost Of Energy ($/MWh)
$24
7
Case Study 1
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WATCH THE VIDEO
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.5
:0
0
We could talk theoretically about your profit potential, but the best way to give you a
credible idea is to present some real-world examples of what Best.Energy partners
achieved in recent years.
7-Eleven Choose Eniscope For Denmark Rollout

“In 2015 we met IQ Energy
Best.Energy Partner IQ Energy Nordic Nordic and were introduced to
the Eniscope system. It gave us
the opportunity to monitor our
Project Value to Partner $1.2 Million energy consumption in a whole
different way. I’ve never seen a
system like it, though I’ve had
65
Number of Locations 120 a lot of meetings with a lot of

providers. It’s been very easy,
17
.2
the platform is very intuitive.

:0
Energy Saved (So Far) 2.7 Million kWh

0
“I would recommend the

Eniscope system to other
companies and I have already
recommended it internally to
Brief Overview in Denmark. What’s more, new PoC our seven countries.”
Best.Energy partner IQ Energy carved installations are underway in Sweden
out a deal with international convenience and Norway, and the client has Head of Estate Management,
store giant ‘7-Eleven’. Beginning with a recommended Eniscope internally to all Reitan Convenience (7-Eleven)
seven countries in the area. Denmark
54
proof of concept installation on a handful

of stores, they impressed with the
18
For our client, the project has so far been

.0
impact they made, using a combination

:0
worth $1.2 million in recurring revenue

0
of our technology (Eniscope) and their

own energy management expertise. and lump sum fees. That number grows
with every new installation and 7-Eleven,
Building on that successful PoC, IQ via their license holder Reitan Group,
Energy convinced 7-Eleven to roll pay them monthly to manage the whole
out Eniscope across all their stores network.
8
51
19
.
Case Study 2
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WATCH THE VIDEO
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:0
0
Best.Energy Provide Monitoring to $500m Deal With US Schools District
Best.Energy Partner Direct
Project Value $500m

“The future is bright for this
project. We’re now working with
Number of Locations 270 the funder ‘Generate Capital’
and their service engineers
McKinstry to expand this
Project Cost to Client $0 opportunity to more school
districts.”
65
“Best.Energy, with the

17
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Eniscope and supporting

:0
Brief Overview lighting systems). Using that information,

0
suite of products, continue to

Hillsborough Schools District provides clever finance can be used to provide service Hillsborough and are
the third, and largest, case study in this a huge windfall to the client right at the now the de-facto providers
document - displaying the huge potential start, then enjoy the recurring revenue of for this exciting project. We
energy efficiency can have with the right the energy savings thereafter. look forward to watching the
business model. impact on the district and the
And what’s more, the money the kids involved!”
In this case, rather than the cash-strapped client receives is based on the initial
schools district paying for the project - projections. If our team can save even Michael Brown,
more, then we can make even more
54
they have actually received money to go Regional Sales Manager, N. America

ahead with it. A portion of their energy profit on the deal. Best.Energy
18
savings is calculated through Eniscope

.0
:0
and paid to them up-front. It’s a remarkable project and one that
0
is potentially replicable all around

Using the incredible accuracy of the world. A strong example of the
Eniscope, the Best.Energy project team possibilities with Eniscope and the life-
can predict the impact of physical changing amounts of money on the
energy saving technology (like LED table, with our products and support.
9
51
19
.
Case Study 3
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WATCH THE VIDEO
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:0
0
Up-Front Energy Savings for F&B Operator
Best.Energy Partner Arustrik Cekap
Energy Savings $750,000+ / annum

“Secret Recipe have shown
themselves to be dedicated to
Number of Locations 100 the goal of energy efficiency
and we are proud to be working
with them on this.”
Project Cost to Client $0
“Once we have completed
65
this phase, we hope to be

able to expand the project to
17
.2
more of the 300 sites where

:0
Brief Overview As with Hillsborough, the system that

0
our technologies can have a

makes this possible is Eniscope – which fantastic impact.”
In case study 3, you saw the impact of
a ‘pre-paid model’ – the secret behind provides the granularity of data that is
a huge project with a school district. essential for the calculations. Using this Michael Madrigal,
But perhaps that was a one off? data, the team at Arustrik can predict CEO @ Arustrik Cekap
accurately the impact the energy Official Best.Energy Global Partner
This project, with food and beverage saving technologies (like Air Switch,
operator Secret Recipe in Malaysia, Air Digital and Air Ambient) will have
54
shows that it certainly wasn’t. Just before it happens.

18
.0
like Hillsborough, this 100-site project

:0
For the client, they are paying nothing

0
operates on a pre-paid savings basis.

At each phase, the client receives their for their solution, with minimal
portion of the energy savings up-front. disturbance to their operation and
regular payments coming in. Who
would say no to that?!
10
51
19
.
Margins Scenario - Small estate of ten quick-service

restaurants (fast food). Full energy saving
In this scenario, instead of the client paying
up-front, they pay monthly on a Pay-As-You-
Save basis. From day 1, their energy savings are
project using Best.Energy technologies.
greater than their fees.
The profit you make from each project
is largely up to you. Whilst we’ll give you
an MRSP to work from, how you price our Option 1 - CapEx
products is up to you. Option 2 - PAYS (Pay As You Save)
Most typically, our partners sell a Equipment Cost* $66,540.00

Equipment Cost* $66,540.00
whole ‘solution’ rather than individual Gross Energy Bill $556,000.00
Gross Energy Bill $556,000.00
products. You can take a look at a Savings @ 20% $111,200.00
few simple examples, based on real Savings @ 20% $111,200.00
projects, on the right hand side.

$166,350.00 CapEx Fee to Client
As you expand your business and your @ 60% Profit Margin $166,350.00
capabilities, your projects can also
$18,000.00 Plus Installation Costs
expand; allowing for our remarkable
@ 3 Days / Site $18,000.00
shared savings model. Upgrade your
access level to see how this works. $184,350.00 Asset Finance Costs
@ 6.7% APR (5 Years) $32,071.20
What can we offer partners? $556,000.00
Client Savings $556,000.00
Whichever way you structure your $371,650.00
Client Net Gain (5 Years) $339,578.80
projects, one thing is always present 19.89 Months
- recurring revenue. Your clients will Your Monthly Fee $3,607.02
pay you for the ‘SaaS’ (Software as a Monthly Client Savings $9,266.67
Service) for as long as the technologies Monthly Client Net Gain $5,659.65
are installed. Recurring revenue is
hugely valuable to your financial
planning and the sale value of the
Contracted Over the
business you’re building. Life of the Five-Year
Agreement
*Important note: No one can or should predict
your earning potential for you. These examples
are for illustrative purposes only. Your actual
earning potential will vary depending on factors
such as your territory, your clients, what you elect
*Equipment - 10 x Eniscope Hybrid, 10 x Air Connect, 100 x Air Switch, 40 x Air
to charge for your services and, significantly, the
amount of effort you put in. Sense, 60 x Air Digital, 30 x Air Ambient, 30 x CUES, 80 x SaaS Channels
11
YOUR PRODUCTS AND SERVICES [V.2.1]
Section 2
Your Products & Services
In use right now with Bluechip clients including the following:
[YOUR PRODUCTS AND SERVICES]
Your New Products

Product Overview Your Portfolio
As you’ve seen earlier in this document, the IoT (Internet What follows is a short breakdown of each product included in the Best.
of Things) market is forecast to grow by 10.53% every Energy portfolio, all available for distribution by our partners.
year between now and 2025. Best.Energy are right at
the cutting edge of that growth. That isn’t to say that selling all of these products is compulsory. Many
of our partners choose to focus on a selection of the products that
will have the greatest impact in their own territory, leaving others for
In 2021, we launched a brand new IoT product suite -
diversification later into the venture.
Eniscope Air. Consisting of a unique combination of six
different devices - with more on the way - Eniscope Air
However you want to do it, these products are available, effective and
is the culmination of well over a decade in the industry in-use globally with happy clients.
and our R&D department’s greatest achievement.
Please note - the following pages are very brief overviews of
Together, these products form a formidable solution to complicated, high-tech products. More detailed information and
monitoring energy, saving energy and delivering a raft videos are contained in our Private Information Area, accessible only to
of smart building benefits that our clients, your future potential partners with upgraded access. You can upgrade your access
clients, love. level with a quick form on the button below.
“ Eniscope Air is the culmination of UPGRADE YOUR ACCESS > WATCH ENISCOPE AIR >
well over a decade in the industry

and our R&D department’s greatest Check Out The
achievement ” Launch Video Here
13
The Eniscope Air Eco-System

As a Best.Energy Global Partner, you gain exclusive access to a remarkable end-to-end solution for energy efficiency -
in use across the world:
Virtual Energy Manager
Electric
Realtime (Local) Your App. 3rd Party Energy Meter
or Platform or Device
Alerts/Alarms
Gas
Smart Cloud
Water With API SMART Analytics
best.energy
AIR CONNECT
Distribution Board
Reporting
best.energy
Plug Loads best.energy

best.energy best.energy
Light, Humidity
CO2, Occupancy VICK AIR SWITCH AIR AMBIENT AIR DIGITAL AIR TEMP.
[COMING SOON] [COMING SOON]
Temp
Displays
Environment
Food Temp.
Cooker Hoods Food Warmers Air Conditioners Fryers Walk-In Chillers

Control
14
“ An effective monitoring system is

typically the most important element of
Energy Monitoring &

any energy management programme “
and will deliver the fastest payback
Management Siemens
TOP 10 ENERGY SAVING OPTIONS
It may surprise you to learn that global technology giant Siemens recently
identified Energy Monitoring & Targeting’ as the #1 solution to business
energy saving, in their landmark report; ‘Top Ten Energy Saving Options –
Technology To Deliver The Fastest Returns’.
95.
In their estimations, any company wishing to offer their clients a complete
energy saving service must be in a position to provide an effective energy
16:
00
5
monitoring solution.
Best.Energy is a global leader in the monitoring and analysis of accurate,

itemised, real-time energy data.
What is Eniscope?
Eniscope is the beating heart of our IoT system. A hugely powerful energy
monitoring device in its own right, it’s also the central ‘hub’ through which all of
the other products covered in this document operate.
65.
Each Eniscope provides eight, three-phase ‘channels’ of monitoring - 17:
00
2
meaning that you can track energy use at the building level and the asset
level. That’s unparalleled convenience and power in one small, easy to install
box.
And with the launch of Eniscope Air, its power has been multiplied
exponentially. Up to 100 Air devices can be connected to a single Eniscope...
15
Air-Conditioning “The world is poised to install 700 million air
Energy Saving conditioners by 2030, and 1.6 billion of them by

2050”
Maintaining a comfortable ambient room temperature may account for the
Lawrence Berkeley National Laboratory
largest portion of a building’s energy bill.
And what’s more, it’s very often the greatest source of waste and inefficient
behaviour. Air conditioning units are too often worked harder than the
conditions demand, or for far longer periods of time. Optimising air con use
can bring about huge energy saving results.
How does Air Ambient help?

Air Ambient’s solution is simple and two-fold - make sure that when the AirCon
is operating it’s meeting the real temperature and ensure that when it shouldn’t
be operating, it isn’t.
Both are achievable because of Ambient’s connection to our IoT network

on site. Working hand-in-hand with its sister product - Air Sense - and
the Eniscope, Ambient directly controls the AirCon units for maximum
optimisation. Sense feeds in the exact temperature at occupant height, and
the Eniscope delivers the schedule and control from the Cloud.
It’s an intelligent and hugely effective solution to one of the world’s greatest
energy waste areas and one of the biggest cost drains for our clients globally.
Quick Case Study

Over in Malaysia, air conditioning energy savings are a big part of a 600 site
‘shared savings’ project - forecasted to deliver over £6m in revenue over the
next five years.
16
Intelligent Asset
Energy Saving
With air conditioning handled, what is the next biggest energy consumer in a
commercial building - like a restaurant? The assets.
Fryers, food warmers, drinks machines, ovens. All of the machines that make
the business tick - each one of them drawing energy all day, every day. If we
can control them, we can greatly reduce the overall consumption.
Air Switch & Air Digital

Through two products, Air Switch and Air Digital, we can provide Cloud-
based control for all assets. Switch controls single-phase machines (anything
connected to a plug socket) and Digital controls three-phase assets (those
connected straight to the mains supply).
Each allows for intelligent control of the assets, based on pre-set schedules or
on intelligent inputs from Air Sense of other sensors - including temperature,
humidity, occupancy, light levels and more. Nobody in the room? The asset,
perhaps an entertainment unit, turns off. Light levels dipping too low? The
asset, perhaps a lighting system, comes on.
We take humans out of the equation, allowing the assets to run to perfect
efficiency - all the time.
Key Features
Asset-Level Energy Monitoring
Asset-Level Cloud Control (On / Off)
Simple, Rapid Installation
No Wifi Required
17
Environmental Sensing
& Smart Inputs
A system like Eniscope Air can’t function without the right inputs. That’s
where Air Sense comes in.
A multi-functional sensing device capable of feeding temperature, humidity,

occupancy and light (lumen) data at five minute resolution, with capacity
for up to four additional input types. It’s easily mounted on the wall or ceiling,
with a battery variant meaning no mains power is required.
What value does Air Sense bring?

As you’ve seen from the previous product pages, Sense provides data that
is invaluable to the energy optimisation process. Temperature data helps
optimise air conditioning. Occupancy helps optimise asset use. Lumen helps
optimise lighting efficiency. The list goes on!
But beyond that, clients greatly value the data in and of itself. To know what the
environmental conditions that your staff and your customers are experiencing
every day, in real-time, is a powerful thing. All accessible via the Eniscope
Analytics dashboard.
Key Features
Temperature Sensing
Humidity Sensing
Occupancy Sensing
Light Sensing
18
YOUR PRODUCTS AND SERVICES [V.2.1]
Section 2b - Ancillary Products

Standalone Energy-Saving Products
In use right now with Bluechip clients including the following:
“Almost 12 million people are employed worldwide

in the refrigeration sector, which consumes about
Refrigeration Energy 17% of the overall electricity used worldwide.”
Saving International Institute of Refrigeration
The problem with refrigerators has been exactly the same for 100 years or
more - they use air temperature as the signal to control their refrigeration
cycle (ie. when the fridge starts and stops).
But we buy refrigeration units to cool food, not air! And switching this
focus in a Client’s fridges can make a huge difference to their energy
consumption, because air changes temperature much more rapidly than
food. The air in a unit may have warmed and need cooling, but if the food
is still at the perfect temperature then that energy is wasted!
What is CUES?
CUES (Chilled Unit Energy Saver) is an NSF approved technology that
changes the way refrigerators work. Using a non-toxic wax food simulant
in a protective enclosure to mimic food temperature, it sends signals to
control the refrigeration cycle in a far more efficient way.
Typically, that means the average cycle lasts longer, but is 80% less
frequent. With no compromise to food temperature or safety, the client
can enjoy up to 33% energy savings.
Quick Case Study

Miss Maud's pastry houses installed CUES on chillers and freezers in their
stores. In this case, results actually exceeded our usual levels and savings
were 43%! With a government grant provided as well, and savings of $15,600
a year, the client was rather pleased.
20
Voltage Optimization “Great energy saving starts at source. Why

should clients be paying for more energy than
their devices actually use?”
The concept of voltage optimization is simple. There is a difference between
the voltage of the electricity supply and the voltage required for the assets
(like fryers) to do their jobs. Troy Wrigley, CEO @ Best.Energy
Any voltage over and above what’s needed is wasted. So if we can step that
voltage down before we pay for it, we can save a lot of energy spend. That’s
where voltage optimization (VO) comes in.
Site-Wide Energy Savings

The beauty of VO is that unlike most products that target a single asset (eg.
air conditioning), the affect of VO is site-wide. That’s a massive potential
impact - up to 18% energy savings overall.
It’s achieved by the use of a ‘transformer’ (static or electronic) with the ratio
of primary to secondary windings set to achieve the desired reduction.
VO continues to make a big impact on energy saving projects the world over.
21
THE LICENSE COSTS [V.2.1]
Section 2c - Energy Management

Your route to recurring revenue
BACK TO CONTENTS >
Energy Management
Your Recurring Revenue
If you were to ask any of our largest clients around the world - 7-Eleven,
IBM, KFC, Walmart and so on - what they value the most about what our
partners provide them, it’s the service.
What’s So Good About Recurring Revenue?
The products are crucial, of course, and they are passionate about
the money and kWh they save, but they all understand that saving
meaningful energy is a process. Big Data is useless unless it’s in the hands
1. Sustainability
of someone who can analyse, interpret and act on it.
With a dependable income stream, you can
In this way, all of our most successful partners have absorbed the training sustainably grow your business. Even if you
we give, practiced on our demo accounts and now offer that expertise to have a bad month on new sales, you still have
their clients on an ongoing basis. dependable revenue coming in regardless.
The Service
Of course, in reality our partners do not have to provide this alone. We
have an expert team in house that can help identify opportunities, build 2. Asset value
bespoke reports and generally support our partners wherever needed. A businesses’ value is tied to the amount of
consistent revenue it generates. If you come to
But the key benefit is recurring revenue. In addition to the lump sum sales sell on your energy efficiency business, having
they make, our partners build a portfolio of ‘managed’ projects, in which recurring revenue will be a valuable factor.
the client relies upon them to help meet their energy reduction targets.
“Recurring revenue makes small businesses more appealing UPGRADE YOUR ACCESS >
to buyers. There’s simply more interest in businesses that
can demonstrate reliable revenue streams. In some cases,
recurring revenue can significantly increase the value and sale
price of the business.”
Bob House
President of BizBuySell
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TRAINING & SUPPORT [V.2.1]
Section 3
Training & Support
BACK TO CONTENTS >
[TRAINING AND SUPPORT]
Training
Your Route To Becoming An Energy Expert
Commercial Skills Development
At Best.Energy, we pride ourselves on our ability to take an individual or
company, often with no previous experience in the energy industry, from Prospecting and lead generation
a standing start to profitable trading in the shortest possible time-frame. Client presentations and demonstrations
We have spent a decade honing our Partner Development Training Fact-finding missions and surveys
programme, and if you want proof of its effectiveness, just flip back Proof of Concept proposals and agreements
through the case studies in the previous section. All three partners went Upsell opportunities
through the same programme.
About Partner Training

Partner training is now hosted digitally, allowing you to tune in from the Technical Skills Development
comfort of your own home. We spread the program out over a
combination of live sessions and on-demand learning via our new LMS Installation and commissioning
(Learning Management System). The focus is on delivering an engaging, Monitoring strategies
interactive experience - with testing and certifications throughout. Analysis and opportunity identification
The training itself has been designed by the founding directors at Best. Use of retrofit technology to save energy
Energy, who have almost 100 years of experience in the energy industry Targeting and achieving long-term energy
between them. It has evolved greatly over the years, bringing in new reductions
wisdom from successful partner projects and the latest techniques,
strategies and tools.
“As a rookie distributor with my first hard core week of sales effort behind
me, the following points are now blatantly clear: Best.Energy have tools,
resources and training par excellence… the rest is up to you. They have
forgotten things about energy saving that we have yet to learn!”
Jimmy
South Africa
Your training begins at a Discovery Event.

Register for your nearest event in our Private
Information Area:
25
Training Academy
Ongoing Upskilling & Training
You will learn a huge amount in the five days of digital partner training you will go through, but we understand that
it often takes a little longer to achieve the skill level you need to be truly successful. That’s why we created Training
Academy; a diligently created series of resources, events, webinars, video courses and more, designed to help our
global partners be the very best they can be.
Why? How? Weekly Live Sessions

To briefly refer back to the Training Academy is all delivered Every single Wednesday, a director
introduction in this document; when online. So wherever you are in the at Best.Energy hosts a live session
you succeed, we succeed. It is in our world, you can benefit from tutorials with partners all around the world.
best interests to make new partners and coaching sessions delivered in It’s open to any partner and provides
as effective as possible, as quickly a personal, interactive way. You can a great touch point. It’s a time to
as possible - because our income is refer back to them any time and use ask questions, share knowledge and
directly proportional to yours! The them as the basis of establishing a brainstorm with your fellow partners.
better you do, the better we do. Which powerful, valuable skill set.
is why we’ve invested a lot in creating
such a powerful, comprehensive set
of training resources.
“Introduced in 2019, Training Academy really is the culmination of over a decade

of doing business with our products and our evolving business model. It’s the
understanding that there are a huge number of lessons to be learned from our
partners everywhere and there’s no need for any partner, new or old, to reinvent
the wheel!”
Ben Willcocks
Key Accounts Director @ Best.Energy
26
International Support
World-Class Marketing Support
There’s nothing more crucial in the first phase of your partnership with us than establishing yourself
in the market and winning new business. We can help.
“Your first six months as

a partner are absolutely
crucial. Making the right
decisions on marketing
Agency Services Quality Assets and lead generation is key,
We understand that, particularly All Best.Energy partners immediately gain which is where we come in.
at the start of your business or new access to a huge library of professionally We know what works for our
department, generating ‘leads’ can designed assets. From brochures to case target sectors and we’ll help
studies, animated videos to datasheets you get you up and running -
be a difficult and daunting task. If your
- we have everything you’ll need to fast!”
background is not in marketing, then effectively market your business.
the prospect of procuring databases,
setting up email campaigns, handling Simon Jennings
And with graphic designers embedded
social media and designing a brand Marketing Director
into our marketing team, we can even help
and website will all be scarily unfamiliar! @ Best.Energy
you rebrand these into your own colours
and styles.
To assist, we have built an experienced
marketing team who help new and old Establishing credibility right at the start
partners. Within days of starting with of a relationship is key and the quality of
Best.Energy, a new partner can have assets you present will play a big part.
a high-quality brand and website live. From day 1, we will ensure you look like a
quality, competent operator.
Within a month, they can have lead
generation campaigns running like
clockwork.
Interested in learning more about how we’ve supported
award-winning partners? There’s more in the PIA:

27
“The scale of success
ultimately attainable
The Mindset is considerable”
If you search for the definition of “entrepreneur” in an encyclopaedia it may well say
the following:
“An entrepreneur is a person who has possession over a new venture and assumes full
accountability for the inherent risks and the outcome”
We are looking for individuals who possess the entrepreneur’s mind-set to work with
and help them to develop a successful business of their own.
To be a successful business owner you will require a sound knowledge of the way
business is conducted in your territory or country. This could include political, cultural
and economic influences, as well as attitudes held by key decision-makers in industry
and commerce.
You will also need to be commercially astute in order to identify and target potential
market sectors and implement an effective marketing campaign tailored to address
the needs of potential clients. While you are not necessarily required to possess
high levels of technical or sales skills, the ability to access and manage such human
resources is, we believe, essential.
So, what are the chances of success?

Well, that depends to a very large extent on your mix of business knowledge, skills
and attitude – the resources you ‘bring to the table’. The reality, of course, is that “Starting and growing a business is as much
many businesses fail and success cannot be guaranteed. In keeping with all business
endeavours, this opportunity is not without risk and that should be clearly stated.
about the innovation, drive and determination of
the people who do it as it is about the product
However, as a team we have been successful in the energy efficiency sector for many they sell.”
years. We have helped a number of people enjoy conspicuous success in this industry
and we believe that, given the right entrepreneurial spirit and the will to follow our
guidance explicitly, you can do the same. Elon Musk, CEO of Tesla & SpaceX
To draw from an old adage, ‘you can lead a horse to water, but you can’t make
it drink’! If you will be led, and you will drink - then the scale of success ultimately New icon
attainable is considerable.
28
Letterhead version
Single colour versions

[THE LICENSE COSTS]
Available License Structures

Investment Costs
This document is intended to give potential partners an overview of options and a flavour of the partnership
opportunity as a whole. Specific details like investment costs are included in our Private Information Area. You can
complete a short form on the button below to increase your access level and see this information immediately:
Click the link to explore the options
VIEW INVESTMENT COSTS >
For Businesses & Established Businesses Entrepreneurs

Entrepreneurs For established businesses, we For an entrepreneur, our focus is on
We are fortunate to receive recognise that you may already providing everything you need to get
regular requests for partnerships have a client-base ready and waiting started - taking you from 0 to 60 as
from a variety of individuals and to take on Best.Energy’s products. fast as possible. An initial investment
organisations who recognise the As such, there are instances where is required, which covers the cost of
qualities of our products and an initial investment is not required a variety of elements crucial to the
business opportunity. Within those and a monthly commitment can be success of your new enterprise with us:
requests, some are entrepreneurs made instead. This provides a more
looking for a ‘business in a box’ with ‘cash-flow’ friendly way of accessing Hardware Package
strong prospects and established our remarkable product range and PoC Promotion Package
products, others are companies support materials. Partner Training Package
looking to diversify and develop Training Academy & Support Portal
strong new revenue streams. Our Dedicated Support & Service Managers
approach for each group varies.
Media & Marketing pack
Bespoke Business Tools
29
[THE LICENSE COSTS]
Master Licenses
Now Available
2021 saw the first ever appointment
of a Best.Energy Master Licensee - a
branded business licensed to trade
under our name and identity.
Best.Energy Philippines is the first of

its kind, led by prominent Philippine
businessman Michael Dargani - who
not only owns and operates ice-cream
phenomenon Baskin Robbins in the
country, but also appeared for two
seasons on the Philippine version of Shark
Tank (or Dragons’ Den here in the UK).
He’s a serious businessman with serious

ambitions for where he can take
Best.Energy’s solutions in his market.
Does that sound like you?

If so, we’d like to discuss this with you.
Branded businesses not only get the
huge advantage of our growing brand
recognition, but a raft of other benefits
besides.
Make sure you Upgrade Access to

explore this opportunity further:
30
THE GUARANTEE [V.2.1]
Section 5
The Guarantee
BACK TO CONTENTS >
[THE GUARANTEE]
100% Guarantee
A Business Opportunity Without Risk
We’ve been helping new operators start in the energy industry for a long
time. We know just how effective our business model can be, how powerful
the tools we provide are and how strong our training programme is. We see
it in the success of our partners from Peru to the UK, Canada to Malaysia.
We know that any potential partner who attends a training event will very
quickly see the potential in what we offer and we are so confident, we’re
willing to guarantee in full your initial investment.
How Does It Work?

Once your application has been accepted, you will be invited to the next
available Digital Training Event. There you will meet online with fellow
Best.Energy partners, new and old, as well as our senior directors. You will
learn our comprehensive business process from a variety of expert
trainers.
If, at the end of the first day of training, you are not completely satisfied
with the opportunity available and you do not believe you can successfully
do business with us, then you can cancel your application. We’ll refund any
initial investment you made to secure your application.
We think that’s a
pretty fair offer! “Peace of mind is important. Whilst we hope that our
case studies and our products speak for themselves, we
understand that you might be cautious partnering with a
ACCESS GUARANTEE TERMS > company so far away. This guarantee removes the risk,
helping you to proceed confidently.”
Troy Wrigley, CEO @ Best.Energy
32
YOUR NEXT STEP [V.2.1]
Section 6
Your Next Step
BACK TO CONTENTS >
[YOUR NEXT STEP]
Your Next Step

Continue Your Journey With Us
Potential partners follow a set journey through our systems, which allows us to release important
information at the right stages - and only to partners who are serious about the opportunity.
1. Business Opportunity Prospectus

2. Upgraded Access Form You are
3. Private Information Area (PIA) currently here
4. Telephone / Skype Conference
5. Discovery Seminar Event (Optional)
6. Heads of Agreement
7. Formal Application & Acceptance
Upgrade Your Access

As you can see, your next step is to complete a short form and upgrade your access level.
Why do we need more information? What’s in the Private

Our form will only take a couple of minutes to Information Area?
complete, but it asks some useful questions. We If you have completed
can establish whether you are a solo entrepreneur the form, then we know
or a business, whether you have experience in the you are serious about our
industry already, what your ambitions are for your opportunity. You receive
new distributorship and so on. immediate access to
sensitive materials, like
With this information, we can make sure the right technical documents,
member of our business development team videos and license costs.
deals with you and we can prioritise the partners
who are the ‘best fit’ for what we look for.
COMPLETE THE FORM >

34
Let’s Talk
When you’re ready to explore further,
we’re here to help
We receive over 1,000 enquiries for our partnership opportunity

every single month. If you think you have the right ingredients to
become a Best.Energy partner, we’d love to speak with you.
Are you suitable?

+44 (0)1726 871 040
Every business opportunity carries with it an inherent risk. Since much of
sales@best.energy your success will depend on how committed and experienced you are,
we cannot make any guarantees as to how well you will do.
best.energy
While it is prudent to evaluate the business potential and obtain some
third-party feedback, it is nevertheless important to appreciate that
Southview House to a very large extent the success you enjoy in your new business will
depend on your own professional efforts and your effective application
St Austell Enterprise Park of the principles and strategies that our training will make available to
you.
Cornwall, PL25 4EJ
United Kingdom This document is provided for illustrative purposes only and we advise
all interested parties to use due diligence and seek independent legal
and financial advice to help assess the potential and suitability of this
opportunity.
[SW I TCH ON TO EFFIC EN C Y]

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BUSINESS OPPORTUNITY PROSPECTUS [V.2.

RE. The best green business opportunity

What is a Best.Energy Partnership?

4 Section 4 This document is not intended to

“The Next Step” [+]

BACK TO CONTENTS >

Rapid Growth, Unlimited Who can take advantage? “Reinventing energy is

UPGRADE YOUR ACCESS >

Why Energy Efficiency?

Savings Weighted Average

7-Eleven Choose Eniscope For Denmark Rollout

Number of Locations 120 a lot of meetings with a lot of

the platform is very intuitive.

Energy Saved (So Far) 2.7 Million kWh

“I would recommend the

proof of concept installation on a handful

For our client, the project has so far been

impact they made, using a combination

worth $1.2 million in recurring revenue

of our technology (Eniscope) and their

Best.Energy Partner Direct

Project Value $500m

“Best.Energy, with the

Eniscope and supporting

Brief Overview lighting systems). Using that information,

suite of products, continue to

they have actually received money to go Regional Sales Manager, N. America

savings is calculated through Eniscope

is potentially replicable all around

Best.Energy Partner Arustrik Cekap

Energy Savings $750,000+ / annum

this phase, we hope to be

more of the 300 sites where

Brief Overview As with Hillsborough, the system that

our technologies can have a

shows that it certainly wasn’t. Just before it happens.

like Hillsborough, this 100-site project

For the client, they are paying nothing

operates on a pre-paid savings basis.

Margins Scenario - Small estate of ten quick-service

Most typically, our partners sell a Equipment Cost* $66,540.00

UPGRADE YOUR ACCESS >

Your New Products

well over a decade in the industry

The Eniscope Air Eco-System

Virtual Energy Manager

Plug Loads best.energy

Cooker Hoods Food Warmers Air Conditioners Fryers Walk-In Chillers

“ An effective monitoring system is

Energy Monitoring &

Best.Energy is a global leader in the monitoring and analysis of accurate,

Air-Conditioning “The world is poised to install 700 million air

Energy Saving conditioners by 2030, and 1.6 billion of them by

How does Air Ambient help?

Both are achievable because of Ambient’s connection to our IoT network

Quick Case Study

Air Switch & Air Digital

A multi-functional sensing device capable of feeding temperature, humidity,

What value does Air Sense bring?

Section 2b - Ancillary Products

UPGRADE YOUR ACCESS >

“Almost 12 million people are employed worldwide

Refrigeration Energy 17% of the overall electricity used worldwide.”

Saving International Institute of Refrigeration