S A R A H R O B I N S O N

BOSTON, MA 02127
603.504.4265 | sarahrob2591@gmail.com
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R E L AT E D E X P E R I E N C E

BOSTON UNIVERSITY FITNESS & RECREATION CENTER, Boston, MA 2018 – present

Manager of Marketing and Communications (2022 – present)
• Responsible for execution of marketing for all departmental programs, classes, events, and facilities
in order to meet revenue and participation goals, and reach a variety of target audiences. Implements
and evaluates all marketing efforts in order to support the department’s strategic plan, with direct
management of website, branding, content planning, and email marketing.
• Oversees marketing budget of $283k, and writes strategic plan and annual report.
• Leads community outreach and events, media relations efforts, and sponsorship opportunities. Serves
on departmental and university committees to represent the department as a campus leader.
• Monitors the FitRec website, including creation of new content and updating current pages, design
layout and suggestions, and oversight of the CMS and staff contributions. Leads website redesign
project, including content migration, facilitation of professional photography, copywriting, design
layout, branding, and reorganization of navigation and hierarchy.
• Hires, trains, and supervises the assistant manager of marketing, graduate assistant, and marketing
student staff. Manages the development, approval, and execution of all marketing campaigns and
assets completed by team to ensure they meet brand guidelines and follow best practices.
Assistant Manager of Marketing (2018 – 2022)
• Supervised graphic design graduate assistant and marketing student staff, and provided feedback and
guidance on projects to ensure that internal marketing needs are met. Projects included design,
photography, distribution, and social media content and scheduling.
• Managed the department’s social media channels, including Instagram, Facebook, and Twitter.
Developed and managed content and posting schedule, brand, policies, procedures, and educated staff
on best practices and current trends.

ATHENAHEALTH, Watertown, MA Mar – Oct 2017

Social Media Associate
• Measurably improved social media pages for the company’s research publication in order to improve
subscription rates and facilitate client movement through the sales funnel.
• Authored organic copy promoting the publication’s articles for an audience of 84K+ followers on
Twitter, LinkedIn, and Facebook.
• Exceeded engagement/tweet goal by 150% for the publication’s content on Twitter.
• Significantly impacted the influencer program, increasing the number of engagements with top
healthcare influencers each month.

BRAFTON INC., Boston, MA 2014 – 2017

Senior Social Media Engagement Strategist (2016 – 2017)
• Enhanced the visual and aesthetic appearance of clients’ social media pages in order to improve brand
awareness and thought leadership on networks such as Facebook, Twitter, LinkedIn, Google+, and
Pinterest.
• Implemented social media strategies based on clients’ goals and objectives, and wrote organic and
paid content for clients’ social media pages.
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• Demonstrably improved clients’ audience growth, reach, engagement rates, and social conversions in
order to drive website traffic. Compiled monthly and quarterly reports to track progress.
Social Media Engagement Strategist (2015 – 2016)
Senior Social Media Engagement Associate (2015)
Social Media Associate (2014 – 2015)

E D U C AT I O N

Master of Science, Public Relations, BOSTON UNIVERSITY, Boston, MA (anticipated 2023)

Bachelor of Science, summa cum laude, Communication, Minor in Creative Writing, ENDICOTT
COLLEGE, Beverly, MA (2014)
• GPA: 3.93
• Transferred from BATES COLLEGE, Lewiston, ME (2009 – 2010)
• Honors: Endicott Presidential Academic Scholarship, Dean’s List, Academic Varsity Club, CCC
Academic All-Conference Team, Lambda Pi Eta, Mortar Board, Capital One Academic All-America
Nominee, School of Communication Outstanding Thesis Award, Female Student-Athlete of the Year
Finalist 2014

MEMBERSHIPS AND ACTIVITIES

ENDICOTT COLLEGE

• Women’s Basketball
• Mortar Board
• Lambda Pi Eta
• Hillel
• Larus Stage Music Series (Founder)