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The Cinema of Attractions. Early Film, Its Spectator Anf The Avant-Garde by Tom Gunning
The Cinema of Attractions. Early Film, Its Spectator Anf The Avant-Garde by Tom Gunning
The Cinema of Attractions. Early Film, Its Spectator Anf The Avant-Garde by Tom Gunning
through travel films and topicals did not disappear with the exit
of the Cirre:;.
tographe from film production.
But even within non-acfuality filming - what has sometimes been referrec
:i*
as the "M6lids tradition" - the role narrative plays is quite different
than in :p
ditional narrative film. Mdlias himserf declared in discussing his working
m€T_
oo:
of the Cindma- the Passion Play along with "scdnesgrivioses d'un caractdrepiquanf,, erotic
films often including full nudity), also driven underground in laier years. As
eerr referred to NoEl Burch has shown in his film ConnrcrroN, prEasr on How wn Gor rNro
Ent than in tra- Prcrunrs Ggzil, a film like THn Bnrns Rrrrnss (France,rgoz) reveals a funda-
n-orking meth- mental conflict between this exhibitionistic tendency of early film and the crea-
tion of a fictional diegesis.A woman undressesfor bed while her new husband
peersat her from behind a screen.F{owever,it is to the cameraand the audience
L trcan state that
that the bride addressesher erotic striptease,winking at us as she facesus, smil-
re it merely as a
ing in eroticdisplay.
hleau,+
As the quote from Mdlids points out, the trick film, perhaps the dominant
x" ffire1'should non-actuality film genre before t9o6, is itself a series of displays, of magical
re frJrnmaking, attractions, rather than a primitive sketch of narrative continuity. Many trick
mreption that films are, in effect,plotless,a seriesof transformationsstrung togetherwith little
ting a series of connectionand certainly no characterization.But to approach even the plotted
r nr.hether the trick films, such as Ls vovacr DANSLA ruNr (r9oz), simply as precursors of
hr" or the ma- later narrative structuresis to miss the point. The story simply provides a frame
; I heiieve that upon which to string a demonstrationof the magical possibilitiesof the cinema.
td \{elids (and Modes of exhibition in early cinema also reflect this lack of concem with
rre that differs creating a self-sufficientnarrative world upon the screen.As Charles Musser
er 19o6. I will has shown,6 the early showmen exhibitors exerted a greatdeal of control over
'I helieve that the shows they presented,actually re-editing the films they had purchasedand
rrefi di-tferent supplying a seriesof offscreensupplements,such as sound effectsand spoken
rr tfu time of commentary. Perhaps most extreme is the Hale's Tours, the largest chain of
f attraction[s] theatersexclusively showing films before 19o6.Not only did the films consistof
r goes under- non-narrative sequencestaken from moving vehicles (usually trains), but the
t of narrative theater itself was arranged as a train car with a conductor who took ticketg and
IS sound effectssimulating the click-clackof wheels and hiss of air brakes.zSuch
ma that bases viewing experiencesrelate more to the attractions of the fairground than to the
nddng. Con- traditions of the legitimate theater. The relation between films and the emer_
t'v Christian gence of the great amusementparks, such as Coney Island, at the fum of the
lr-hich I have century provides rich ground for rethinking the roots of early cinema.
h'anship the Nor should we ever forget that in the earliest years of exhibition the cinema
ok at the carn- itself was an attraction. Early audienceswent to exhibitions to see machines
r realistic itrlu- demonstrated(the newest technologicalwonder, following in the wake of such
ffict nith the widely exhibited machinesand marvels as X-rays or, earlier, the phonograph),
Gb'olrirrg and rather than to view films. It was the Cin6matographe,the Biograph or the vita-
[ar-= its r-Lsihi- scopethat were advertisedon the variety bilts in which they premiered,not
[LE
: to scrliit the DfpuNrn nu n6nf,] or Trrs Bracx Dravroxn Expnrss. After the initial novelty
period, this display of the possibilitiesof cinema continues,and not only in ma-
h p.]- an irn- gic films. Many of the close-upsin early film differ from later usesof the techni-
ruld adrerfi--e que precisely becausethey do not use enlargement for narrative punctuatior;
The Cinema of Attfactions Reloaded
E' Tru Cry friend Yutkevich it primarily represented their favorite fairground attraction,
d :::. :rnci,ual the roller coaster, or as it was known then in Russia, the American Mountains."
" gr:tr-1s=.Eher The source is significant. The enthusiasm of the early avant-garde for film
s&{*qi Cnoox was at least partly an enthusiasm for a mass culture that was emerging at the
[* -:,r. iEIf[efA beginning of the century, offering a new sort of stimulus for an audience not
acculturated to the traditional arts. It is important to take this enthusiasm for
iar ::;ac:ol-, popular art as something more than a simple gesture of epater les bourgeois.The
enofinous development of the entertainment industry since the rgros and its
dirr :-lm- rr growing acceptance by middle-class culture (and the accommodation that
ltilF<ru-:-:- made this acceptance possible) have made it difficult to understand the libera-
il'i:=-:; The tion popular entertainment offered at the beginning of the century. I believe that
h l* :c ee-ri.- it was precisely the exhibitionist quality of tum-of-the-century popular art that
rourlaLnr:n-.i -rt made it attractive to the avant-garde - its freedom from the creation of a dieg-
r t f k : ,:1 -r : : t , i- esis, its accent on direct stimulation.
g nur:::le:s :r Writing of the variety theater, Marinetti not only praised its aesthetics of as-
i e*,er-:s. ]: s tonishment and stimulatioo but particularly its creation of a new spectator who
d fi.: ::*: ::e;- contrasts with the " static," "stupid voyeur" of traditional theater. The spectator
&ur,g ;":r*::- at the variety theater feels directly addressed by the spectacle and joins in, sing-
r di:ui'y:: s--i::, - ing along, heckling the comedians.'3 Dealing with early cinema within the con-
ffi :Li:i-.,a i text of archive and academy, we risk missing its vital relation to vaudeville, its
[m&,fi][:]rjE :iil- primary place of exhibition until around r9o5. Film appeared as one attraction
f,djr;ulrre :.:*ci* --ri on the vaudeville program, surrounded by a mass of unrelated acts in a non-
fui'@l; tr fl,:- narrative and even nearly illogical succession of performances. Even when pre-
Fftmse"c sli:;;* sented in the nickelodeons that were emerging at the end of this period, these
short films always appeared in a variety format, trick films sandwiched in with
fiMliiitt[lrtilt l.'nttr'* farces, actualities, "illustrated songs," and, quite frequently, cheap vaudeville
nlmw* r:rr fc acts. It was precisely this non-narrative variety that placed this form of enter-
fi"dfirru*
::rl:urr.1in*' tainment under attack by reform groups in the early 191os. The Russell Sage
funi,au.:tnr,r:nn*r Survey of popular entertainments found vaudeville "depends upon an artificial
dllf,r ,r.uulmyne'r rather than a natural human and developing interest, these acts having no nec-
b [r.r'lmnrr'grr, essary, and as a rule, no actual connection."'a In other words, no narrative. A
;,iD illlgllrilllilil;YI 1 i night at the variety theater was like a ride on a streetcar or an active day in a
pEfUtnn"rsl " l crowded city, according to this middle-class reform group, stimulating an un-
ffir 1tr"m:lfnurs healthy nervousness. It was precisely such artificial stimulus that Marinetti and
ffiinunrusr:rm'- Eisenstein wished to borrow from the popular arts and inject into the theater,
6r{rnLlllilrrelguL- organizing popular energy for radical Purpose.
mrdeim urn,iil;- What happened to the cinema of attraction[s]? The period from r9o7 to about
mffinsrnxullh'iEll]|d 1913 represents the tnte narratiaization of the cinema, culminating in the appear-
fi, :rlt lp, :mrilmnml- ance of feature films which radically revised the variety format. Film clearly
[M' Tifinus'n,.tilrr. took the legitimate theater as its model, producing famous players in famous
t&mm ,rltliudrfrllt|ii plays. The transformation of filmic discourse that D.W. Griffith typifies bound
The Cinema of Attractioni Reloaded