Journal Article Review

(REPLACE THIS WITH YOUR NAME)

INSTRUCTIONS

Read an academic journal article on strategic management in any reputable

online journal (with journal name, volume and issue number, and corresponding page
numbers). Answer the questions below. Make sure you follow instructions and to keep a
copy of the academic journal article in its pdf format. Prepare this Activity as it is, but
you are welcome to elaborate on the answers. Replace the blanks with your answers in
RED. Be as comprehensive as you can in your answers, a minimum of 200 words is
required for the whole activity. Submit to Google Classroom the digital copy in Microsoft
Word only within deadline.

QUESTIONS AND ANSWERS

(Journal Article Author|s)_________Neil Ritson________________

(Year Published)____© 2011 Neil Ritson & Ventus Publishing ApS ISBN 978-87-7681-
417-5

(Journal Name)__Strategic management________________________

(Journal Article Title)

Strategic management

The study highlighted on strategic management in page 19 level of strategy most

academics classify strategies in three levels the corporate strategy, competitive or
business strategy and operational or functional strategies. The first strategy is the
corporate strategy relates to future formula and structure of the company, and effects
the rationale of the company and the business in which it intends to compete thus Racal
electronics decision to float off Vodafone as a separate company is one of the good
example for this strategy. The second strategy is the Competitive or business strategies
is about which products or services should be developed and offered to which markets
and extend to which the customers’ needs are met whilst achieving the objectives of the
organisation and the fords MotorCo’s car division launched its Mondeo model which is
the one situation to aimed at fleet car buyers, who had not favoured the sierra, its
predictors. The third is Operational or functional strategies examine s how the different
functions of the business (marketing, production, finance etc.) ____.

The research setting was ____in school________ and the participants were
____employee, external and internal stallholders.

The methods used were ____________.

Significant findings were ____________.

According to Neil Ritson in strategic management in page 44 well-formulated
competitive strategy, regardless of which type, is one that seeks to build a distinctive
competence in some key activity and then uses it to create a competitive advantage
over other firms. This attempts to avoid the ‘muddling through’ and forces managers to
make decisions – hard decisions. The calculation of volume x margin = profit is used to
highlight either volume as a goal or margin. Best of both world is high margin and High
volume but in really expensive products are seldom seen by buyers as worth the extra
cost if they are commonplace. This interacts with supply and demand curves – as
supply increases so costs and prices go down due to scale effects. Two broad types of
competitive strategies enable the firm to build competitive advantage at the business
level: low-cost Leadership and differentiation. The strategies are also known as generic
strategies, since they are widely applicable to firms of all sizes and in all industries.
Regardless of the kind, a well-crafted competitive strategy aims to develop a distinctive
expertise in using a crucial activity to gain a competitive edge over rival businesses this
makes an effort to prevent “muddling through” and compels managers to take difficult
decisions. The computation. Used to emphasize either volume as a goal or margin in
the formula of volume x margin equals profit. High margin is the best of both worlds, and
Buyers rarely consider high volume, extremely expensive products to be worthwhile if
they are standard. This interacts with supply and demand curves; as supply grows,
prices and costs decline as a result of economies of scale.

The authors concluded that ____________.

They suggested that _a well formulated competitive strategy, regardless of which type,
is one that seeks to build a distinctive competence in some key activity and then uses it
to create a competitive advantage over firms. This attempts to avoid the muddling
through and forces managers to make decision-hard decisions.

My own thoughts on the journal article:

(copying directly from the article may be considered plagiarism)
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
Prepared by
JISHANIS MAE G. BECARO, DM
Instructor, CBMEC 2 Strategic Management
ONLY STUDENTS OFFICIALLY ENROLLED IN THE CLASS HAVE ACCESS TO THIS
MATERIAL.