2x innovation 2x speed
Socio-political Problem 1. Nike attempts to innovate may be constrained by rigid
developments regulations pertaining to the environment sustainability campaigns.
(Sir Joselito) Compliance with these standards may require changes to materials,
manufacturing processes, and products designs, influencing the timeline
for innovation. According to Achlim and Achlim (2022), majority of the
Nike’s products are made of cotton polyester, both of which are highly
polluting. They use some organic cotton in their products and
Solution 1.1 Nike may invest in long-term product innovation through the
creation of environmentally-friendly materials and processes. To remain
abreast of shifting environmental legislation, collaborate with research
institutions and partners.
Solution 1.2. On the other hand, Nike may engage in conducting a
research and development to identify and examine alternative materials
that can serve as a replacement to cotton that have less environmental
impact such as renewable natural fibers.
Problem 2.1 one thing that can be considered as an impediment for
innovation of nike is the conflict in patent of intellectual property
conflicts. Moreover, the Patent Cooperation Treaty (PCT), like other
international treaties, has not been approved by several countries thus
they lack intellectual property laws or patent acts meaning they do not
have local rules that govern the granting or enforcement of patents
(Inventa, n.d).
Since some regions have insufficient intellectual property protection and
enforcement, companies like Nike might hesitate to invest in innovations
due to the portion that their property or idea might be stolen or claimed
by the other manufacturer.
Solution 2.1. in line with this, Nike might identify first their geographical
scope in order to figure out the most cost-effective patent filling
methods. Hence they, should be aware of the thorough deadlines that
must be complied in order to ensure that intellectual property protection
is not overlooked.
2x direct connections
Problem 1. Labor shortages
pose by the BREXIT has resulted
in fewer immigrants and the
departure of many workers
from the country. The BREXIT
notably made an impact in the
transportation and logistics that
hinders speed in production
(Aukera & Aukera, 2021).
Solution 1.1. To cope up with
the problem imposed by
BREXIT, companies may offset it
through employee development
and retention strategies. They
may even impose also a more
resilient and flexible labor force
by investing in existing
employees and attracting new
talent to boost the efficiency
and speed in production.
Problem 1. Growing concerns regarding data collection and
privacy can have a major impact on how companies will be
able to gather, store, and use consumer data. Compliance
with these regulations regarding data collection and privacy
might be a hard one for the company to deal with especially
for those who are seeking direct ties with the consumer. In
accordance to this aspect, companies may encounter
constraints in terms of the type of data and on how they can
fully utilize it to deliver personalized consumer experiences,
thereby minimizing success rate of their direct connections
with the latter. Moreover, data privacy laws are influencing
how firms collect, store, and analyze customer data.
Businesses that have so far been unaffected by data privacy
can expect a larger legal need to secure their customer’s data
as more people seek privacy rights (Businesses Are Collecting
Data. How Are They Using It?, n.d.)
Solution 1. Companies can handle this stringent effect of data
privacy showing data transparency in gathering and utilization
procedures. They need to make the customers fully
understand the portion of what data is being gathered, why is
it being collected, and how it will be utilized. Companies can
alleviate several concerns about mishandling of customer data
by demonstrating a strong commitment to data security and
compliance. It will better assist also the business in identifying
problems created by the regulations while still attempting to
establish direct connections with customers.
References:

Achlim, Y., & Achlim, Y. (2022). Just How Ethical is Nike? One Green Planet. https://www.onegreenplanet.org/human-interest/just-how-ethical-is-nike/#:~:text=Their%20Environmental
%20Impact&text=Most%20Nike%20products%20are%20either,used%20to%20grow%20cotton%20crops.

Aukera, & Aukera. (2021, November 19). The effects of Brexit on the logistics chain - Bilogistik. Bilogistik -. https://www.bilogistik.com/en/blog/effects-brexit-logistics-chain/

Businesses are collecting data. how are they using it? (n.d.). Business News Daily. https://www.businessnewsdaily.com/10625-businesses-collecting-data.html

Inventa. (n.d.). Which countries do not belong to the International Patent System? Inventa. https://inventa.com/en/news/article/491/which-countries-do-not-belong-to-the-international-
patent-system#:~:text=Countries%20without%20Intellectual%20Property%20Laws&text=Countries%20such%20as%20East%20Timor,granting%20or%20enforcement%20of%20patents.