Vũ Văn Hùng - 2019605184

UNIT 4
Topic: You are a marketing manager. Write an email (120-140 words) to new
marketing officers about a type of advertising that your company frequently
uses.

Dear Ms. Ngoc,

I am writing this email to you to discuss about a suitable type of advertising for the
company’s new products.
Advertising is necessary to promote the products to target customers. There are
many advertising types to choose but our company frequently uses TV
commercial. I think TV commercial is a form of advertise suitable for the company
because it has many advantages to convince a customer to buy product. Firstly, we
will put my photographs and product information on the TV when using it. TV
commercial has text, images, sound and motion so It’s more attractive and
effective than the newspapers. Secondly, the ads appearance on TV during golden
hours like early morning or lunch or dinner so more people have time to watch and
it makes viewers more interested about products. Thirdly, one of the benefits of
TV commercial is communicate with a large audience. It also gives our more
customers and more profits. Moreover, TV commercial is a form of advertise
suitable for all products. Especially our company's beverage products. TV
commercial is the most effective the types of advertisement. However, the cost for
this type of advertising is more expensive than other types.
I think it will be the kind of advertise with a highly effective marketing strategy
and mycompany should continue use it.
I look forward to hearing your opinion from you soon.

Your sincerely,
Hung
Marketing manager