The Clark Team

In the ongoing debate about whether media influences learning, I stand firmly with Richard E,
Clark and the assertions made in his 1994 article that media does not significantly impact
learning. Clark’s perspective aligns with my own learning experience, both academically and
personally.

Clark’s argument resonates with me as I have observed that the most crucial factor for
successful learning is not the type of media used, but determined by instructional methods
rather than the choice of media. Throughout my academic career, I have witnessed instances
where instructors successfully engage students and facilitate learning using a variety of media,
ranging from textbooks to videos. The common thread in these scenarios is the effective design
and delivery of the instructional methods, not the medium employed.

Although technology can make learning more engaging and accessible, it is the methods used
by instructors that determine whether students learn effectively. For example, a well-designed
online class can use various types of technology, but what makes a difference is how the
instructor guides the learning process. It is about how teachers use activities, and quizzes and
tailor content to individual students’ needs.

While Robert B. Kozma’s perspective suggests that media can play a more significant role in
facilitating learning, I align more closely with Clark’s ideology. Kozma emphasizes the potential
of media attributes, especially in the digital age, and their role in fostering innovative learning
environments. However, Clark’s viewpoint underscores the importance of effective instructional
methods in determining educational outcomes. By prioritizing the quality of instruction, we can
make the most of the available resources while maintaining a firm focus on meaningful learning
experiences.

To conclude, I support Richard E. Clark’s view that media alone does not have a considerable
impact on learning. What matters most is how instructors teach and how students learn.
Prioritizing good teaching methods and using available technology to enhance, not control, the
learning experience is the most important.

Resources

Clark, R. E. (1994). Media will never influence learning. Ucs.mun.ca.

Kozma, R. B. (1994). Will media influence learning? Reframing the debate. Educational
Technology Research and Development, 42(2), 1-5.