University of Saint Thomas of Mozambique

Business School
Course Outline
Subject Outline Subject: Business Communication
Code:
Course: Business Management
Level: Bachelor’s Degree
Class:
Contact hours: 04 hours weekly/64 semester hours
Independent studies hours: 26
Credits: 03
Lecturer: Januário Jamal
Course Description:
Business Communication is a fundamental course that focuses on developing effective communication skills
in various professional contexts. It explores the principles and practices of communication within
organizations and with external stakeholders. This course is designed to equip students with the essential
communication skills and strategies necessary for success in the business world. Effective business
communication is a critical skill in today's global and digital workplace, and this course will provide students
with the tools and knowledge needed to communicate confidently, professionally, and persuasively in various
business contexts. Topics covered include written and verbal communication, intercultural communication,
digital communication, presentation skills, and ethical considerations in business communication.
Independent
Direct Contact Studies
Hours Hours
Topics TL PL DC IS Total
1.0 Introduction to Business Communication
1.1 Definition and significance of communication in
business.
1.2 The communication process: sender, message,
medium, receiver, feedback.
1.3 Barriers to effective communication in a business 4 4 8 2 10
contexto
1.4 Definition and significance of communication in
business.
1.5 The communication process: sender, message,
medium, receiver, feedback.
2.0 Verbal and Nonverbal Communication 4 4 8 2 10
2.1 Language and Communication
2.2 The role of language and its development.
 2.3 Oral Communication
2.4 Written Communication
2.5 Listening Skills
2.6 Interpersonal Communication
2.7 Nonverbal Communication Basics
2.8 Facial Expressions
2.9 Gestures and Body Language
2.10 Nonverbal Communication in Business
Deceptive Communication
3.0 Corporate Communication
3.1 Corporate Communication Strategies
3.2 Corporate Branding and Identity 2 2 4 2 6
3.3 Corporate Social Responsibility (CSR)
Communication
4.0 Written Communication: Emails, Memos, and
6 6 12 2 14
Reports, Business Letters and Proposals
5.0 Presentation Skills and Public Speaking 4 4 8 4 12
6.0 Technology, Digital Communication and Social
Media
6.1 Digital Communication Tools
6.2 Social Media in Corporate Communication
2 2 4 2 6
6.3 Content Creation for Social Media
6.4 Social Media Advertising and Promotion
6.5 Mobile Communication Apps
6.6 Digital ethics, Cybersecurity and Data Privacy
7.0 Interpersonal Communication in the Workplace
7.1 Internal Communication Channels
7.2 Organizational Hierarchy and Communication
Flow 2 2 4 2 6
7.3 Organizational Culture and Communication
7.4 Conflict Resolution
7.5 Inclusive Communication
8.0 Conflict Resolution and Negotiation 4 4 8 5 13
9.0 Cross-Cultural Communication 4 4 8 5 13
Total 64 26 90
Teaching and Learning Methods:
 Lectures; Seminars; Group discussions; Case Studies; Role-Playing and Simulations; Field Visits
and Company Visits; Assessment Portfolios; Online Learning Platforms
Assessment Methods:
 Students will be assessed through a combination of methods, which may include: Written assignments
and reports; Oral presentations; Examinations or quizzes; Group projects and teamwork; Class
participation and discussions; Case studies and simulations
Bibliography:

Bovee, C. L., & Thill, J. V. (2022). Business Communication Today (14th ed.). Pearson.
Cardon, P. (2021). Business Communication: Developing Leaders for a Networked World (4th ed.).
McGraw-Hill Education.
Gremler, D. D., & Ball, D. W. (2021). Strategic Business Communication: An Integrated Approach (1st ed.).
Routledge.
Guffey, M. E., & Loewy, D. (2020). Essentials of Business Communication (12th ed.). Cengage Learning.
Guffey, M. E., & Loewy, D. (2021). Business Communication: Process and Product (9th ed.). Cengage
Learning
Locker, K. O., & Kaczmarek, S. K. (2021). Business Communication: Building Critical Skills (8th ed.).
McGraw-Hill Education.
Locker, K. O., & Kienzler, D. S. (2021). Business and Administrative Communication (12th ed.). McGraw-
Hill Education.
McLean, S. (2020). Business Communication for Success (1st ed.). Open Oregon Educational Resources
Shwom, B. G., & Snyder, L. G. (2021). Business Communication: Polishing Your Professional Presence (4th
ed.). Pearson.
Thill, J. V., & Bovee, C. L. (2021). Excellence in Business Communication (13th ed.). Pearson.