Read the statement below to answer questions number 1 to 2

The group 1 of Grade 12 students of Kapayapaan National High School decided to choose the traditional mais con yelo as their main
product in their entrepreneurship subject. They do market research on the 20% population of the learners in their school. According to the
results of their market research the respondent is familiar with mais con yelo and due to the hot weather, they are willing to try it once a
week even if the price is higher than P20.00.

1. What is the reason why the Grade 12 students of Kapayapaan National High School need to conduct market research?
A. Through market research, the Grade 12 students could predict their market share against the possible competitors.
B. They need to gather data to examine the market size and identify the opportunity for launching a new product/service and even
innovate the existing product as their own.
C. It helps them decide what product they should offer.
D. Market research helps them to recognize their potential customer.

2. What tools should the Grade 12 student use in conducting market research?
A. Interview, it is helpful because customers feedback provides the entrepreneur a glimpse of what the customers think about the
business.
B. Survey and Questionnaire, it is easy and inexpensive to conduct, and the data is pretty straight forward to analyze.
C. Focus group discussion because it is an excellent method for generating and screening ideas and concepts.
D. Observation, it is also less expensive but you’ll see people interact with your product in a natural setting without influencing each
other.

Read the statement below to answer questions number 3 to 7.

The grade 12 students of Kapayapaan National School are planning to do different promotional activities so that the students will be aware
of their product to increase their sales. These are:
I. Group 1 will create FB page where they can post and update the information of their product including the gift received by the
first 10 customers.
II. Group 2 will be going to print brochure with coupon inside and give it to the student.
III. Group 3 will be going to use YouTube platform to make interesting commercials for their product and ask for the help of their
press club to have an article about their upcoming product in their newspaper.
IV. Group 4 will personally talk to the students about their product and have them try the free taste. They also ask them to tell their
classmates and friends about the product they offer.
V. Every group agreed to make a room-to-room delivery. Students could reach them through text messages and messenger.
Some students who are interested in their product placed a bulk order and are planning to sell it outside the school for an additional price.

3. Which stages of distribution do the grade 12 students use?

A. Direct distribution B. Indirect distribution C. Distribution D. Place

4. Which stages of distribution do the students who are interested in the product of grade 12 use?
A. Direct distribution B. Indirect distribution C. Distribution D. Place

5. What do you call those students who is interested in the product of grade 12 and plan to sell it outside the school with additional price.
A. Retailer B. Wholesaler C. Seller D. Supplier

6. What promotional mix did group 1 and group 4 use?

A. Digital Marketing and Sales Promotion
B. Personal Selling and Sales Promotion
C. Advertising and Word of Mouth
D. Digital Marketing and Personal Selling

7. What promotional mix did the group 2 and 3 use?

A. Group 2 use Advertising while Group 3 use Direct Marketing.
B. Group 2 use Direct Marketing while Group 3 use Advertising.
C. Group 2 use Sales Promotion while Group 3 use Digital Marketing.
D. Group 2 use Public Relation while Group 3 use Advertising.

8. The process or activity of initiating, developing, managing, and operating a startup company, while taking all the risks involved, to make
profits is called __________________.
A. Enterprise B. Entrepreneurship C. Entrepreneur D. Businessman

9. The following are the benefits of Entrepreneurship, except.

A. Entrepreneurs provide job opportunities.
B. Entrepreneurs create new business & new markets.
C. Entrepreneurs add national income.
D. Make the world a better place.

10. Which common competencies in entrepreneurship saying that the entrepreneur is always looking for a chance to push his/her ideas?
A. Opportunity seeker B. Pro-active C. Communicator D. Rick Taker

11. A career opportunity where someone who is looking for useful facts and information, interpreting data and making conclusions, someone
who understands business concept, systems, procedures, and practices is called ___________________.
A. Research and Development Director
B. Business Consultant
C. Business Reporter
D. Sales Manager

12. It refers to getting into the details of what the organizational goals are and how to attain them.
A. Planning B. Recognition C. Seeking D. Seizing

13. It deals with determining the specific technologies, procedures and systems required to produce products or create services.
A. Product B. Process C. Facility location D. Facility layout

14. Which of the following are the areas to considered in Job design:
I. Task to be done, Qualification of worker.
II. Qualification of worker.
III. Performance measurement.
IV. Reason for not hiring the unqualified worker.
A. None of the above B. All of the above C. I, II and III D. Only I & IV
15. “Nike – Where all athletes Belong”. Things are better as a Nike Member. Get first and exclusive access to the newest styles and
Innovations, free shipping, birthday rewards and more. This is an example of ________.
A. Unique Selling Proposition C. Value Proposition
B. Mission D. Vision

16. “Canva – Empowering the world to design”. This is an example of ________________.

A. Unique Selling Proposition C. Value Proposition
B. Mission D. Vision

17. True or False: The difference between Value Proposition and Unique Selling Proposition is that the Value Proposition is what you are
not offering to customers for what they are paying while the Unique Selling Proposition is why customers should buy from you instead of
someone else.
A. The Value Proposition and Unique Selling Proposition in the statement is both true.
B. The Value Proposition and Unique Selling Proposition in the statement are both false.
C. The Value Proposition is true but the Unique Selling Proposition in the statement is false.
D. The Value Proposition is false but the Unique Selling Proposition in the statement is true.

18. True or False: Marketing is the set of controllable and connected variables that a company gathers to satisfy a customer better than
its competitor.
A. All the underlined words are true. C. All the underlined words are true except competitor.
B. All the underlined words are false. D. All the underlined words are false except competitor.

19. True or False: The 4P’s of Marketing Mix are Product, Place, Promotion and People.
A. All the underlined words are true. C. All the underlined words are true except People.
B. All the underlined words are false. D. All the underlined words are false except People.

20. True or False: Market refer to the activities a company undertakes to promote the buying or selling of a product or service.
A. The statement is true. C. The statement is true but incomplete.
B. The statement is false. D. The statement is false and incomplete.

21. True or False: A well-defined brand strategy shakes all parts of a business and is directly linked to customer needs, wants, emotions,
and competitive surroundings.
A. The statement is true. C. The statement is true but incomplete.
B. The statement is false. D. The statement is false and incomplete.

22. True or False: Brand Name is a name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
A. All the underlined words are true. C. All the underlined words are true except symbol.
B. All the underlined words are false. D. All the underlined words are false except symbol.

Analyze the picture below and answer the questions no. 34 to 36.

C B
A
23. True or False: The elements of packaging in letter A is called Reasons to believe.
A. True because it claimed the functional benefits of the product.
B. False because it shows the benefits of the product, therefore the element of packaging is functional
benefits.
C. False because it stated why the consumer should buy the product, therefore the element of packaging is
functional benefits.
D. True because it stated why the consumer should buy the product, therefore the element of packaging is
reasons to believe.

24. True or False: The letter B in the packaging of the product, this element is called Reasons to believe.
A. True because it claimed the functional benefits of the product.
B. False because it shows the benefits of the product, therefore the element of packaging is functional
benefits.
C. False because it stated why the consumer should buy the product, therefore the element of packaging is
functional benefits.
D. True because it stated why the consumer should buy the product, therefore the element of packaging is
reasons to believe.

25. True or False: The letter C in the packaging of the product is called category or product type.
A. False because it shows what kind of milk it is in the market and the answer should be variant.
B. True because the name of the product or brand is also called category or product type.
C. False because it is a manufacturing name.
D. True because the words help us to identify if the product is consumable or non-consumable.

26. Which of the following is an example of Product Extension Approach wherein a company provide one brand name to all its products
under different categories.
A. Ferrari and Cosmopolitan Magazine C. Google and Fedex
B. Uniliver and Rebisco D. Cosmopolitan and Yes Magazine

27. Which of the following is the reason why Apple and Honda use the Umbrella Brand Approach.
A. Umbrella branding requires no extra costs on bringing a product to the market, it already establish a
powerful brand name and it decrease the cost of promoting.
 B. It helps companies to maintain loyal customers.
C. Because of this strategy, each product serves as its own brand and has unique messaging to attract
audiences.
D. All of the above

28. Which of the following companies are an example of an Umbrella Brand Approach wherein every product of the same company has
individual branding that distinguishes itself from others.
A. Apple and Honda C. Apple and GE
B. Honda and P&G D. P&G and GE

29. What 7P’s of marketing did the Heinz use when they introduce the face of ketchup, the inverted squeeze bottle in 2022.
A. Price B. Product C. Packaging D. Place

30. The company called Starbuck is solely established to make good quality coffee and coffee beverages accessible to people. This is an
example of what 7P’s of Marketing.
A. Price B. Product C. Packaging D. Place

31. In planning a business, which of the choices below deals with determining the specific technologies, procedures, and systems required
to produce or create services.
A. Process C. Facility location
B. Facility lay-out D. Job design

32. An entrepreneur is looking for a location for his new business, he wants the location accessible to all in reasonable price. What
Planning the Business is involve in this scenario?
A. Process C. Facility location
B. Facility lay-out D. Job design

33. What Planning a Business it is when Analiza is making an organizational chart for their company, she was also asked to write down
the duties and responsibilities of each employee.
A. Process C. Facility location
B. Facility lay-out D. Job design

34. San Jose del Monte is a bustling city located in the province of Bulacan, Philippines. It is just an hour away from Metro Manila,
making it an accessible location for those who want to live in a peaceful community but still have access to the conveniences of the city.
This statement is an example of _______________.
A. Economic Environment C. Political Environment
B. Socio-cultural Environment D. Ecological Environment

35. Mr. Alvarez is one of the best accountants in their company. He loves his job except that it was too far from their home. Since their
place, San Jose del Monte, is a developing city and he notices that there are many small enterprises who have difficulties in making financial
statement and from that he decides to create an accounting firm together with his friends. Can Mr. Alvarez create an organization?
A. Mr. Alvarez can create an organization based on the needs of small enterprises. He can use his skill as professional to gain profit.
B. Mr. Alvarez can continue working in his present job and as the same time he can open a small accounting firm in his place during
his free time.
C. Mr. Alvarez should continue to work in his present job because creating an organization is a gamble.
D. Mr. Alvarez should look for a job near their place.

36. Since the start of their accounting firm, Mr. Alvarez never forget to show his care to their customers. He sometimes invites them for a
meal and give some business consultation for free. What Relevance of Entrepreneurship of Organization is this?
A. Creation of organization
B. Development of managerial capabilities
C. Means of economic development
D. Improving standard of living

37. The City of San Jose del Monte became prosperous because of the tax payments they received from investors and entrepreneurs like
Mr. Alvarez. What Relevance of Entrepreneurship of Organization is this?
A. Creation of organization
B. Development of managerial capabilities
C. Means of economic development
D. Improving standard of living

38. Ms. Agnes feel fortunate that Mr. Alvarez hired her as their office assistant. Hiring her is great support for her family especially that
her daughter is a graduating student. What Relevance of Entrepreneurship of Organization is this?
A. Creation of organization
B. Development of managerial capabilities
C. Means of economic development
D. Improving standard of living

39. Which of the following does not belong to the ecological environment of macro environmental sources of opportunities?

I. Environmentally friendly
II. Does not tested in animals
III. From recycled product
IV. Sanitary permit

A. I and II B. I, II and III C. All of the above D. IV