@ FooD FOR Wy United Nations ‘Transforming food into a vehicle for change. SILVER LINING44 SOLUTION EXPLORATION Eppa Z ee Company Action Marketing Overview Plan Strategies ? ‘ e a 4 a - a - 4a - a é é Core Business Financial Idea Model Analysisv 44 COMPANY OVERVIEW Peppa Z pe “FINNCULTURE” About Us — “FinnCulture isa Fisheries based food industry, working on — developing the entire fisheries sector in Bangladesh” 5 Vision Finncu ltu re “Eliminating the volatile Condition of fish market by using Biofloc technology in fisheries.” Fig: Company Logo“To introduce a fish farming system called JOFLOC which will increase pply of eri ened prentcime rerarea ost to the consumer and creating jobs for rural people specially fishermen.” HOOOO® ie44 BIOFLOC TECHNOLOGY pad Z pe NHN Aeration + Carbon source NO,-N Carbon / Nitrogen (10-20 : 1)ACTION PLAN Popp rp J 3X production using Biofloc Tech Indicates the se Earning Sources PEE Cee tun ey ae Used water canbe soil ‘solution cea eects Produetion to Consumer porn eed eet eo Fresh & Healthy Fish Product 35% of fishes are being wasted which can be useful for Human as well as for a This will reduce the waste rate up to 20% by which we can save nature.BUSINESS MODEL CANVAS J Key partners Key Activities * Production & ‘Supply + Suppliers + Training * Manufacturers * Partnerships Key Resources + Assets: + Human Resource Cost Structure Production (40%) Training and partnership (30%) Waste management & processing (10%), Singha leads Maanegsaceints (MS: Value Proposition reasonable price, higher production using Biofloc Customers Relationship Customer * Word of mouth Segment + Contracts. + Consumers + Farmers + Fish industry * Animal feed Channels ere + B2c + B2B Revenue Stream + Fish production & fish waste (60%) + Partnerships And Training (32%) + Production waste management (8%)7 PARTNERSHIP, SEGMENTATION & POSITIONING se Partnership Customer Segment Hatchery Suppliers + Fish consumers Biofloc machinery + Farmers manufacturing Company + Fish processing industry Fish food processing & + Animal feed manufacturing Recycling company. industry Positioning Statement “Fresh Fish Now in Your Town!”FOOD FOR RESOURCE & CHANNEL Eppa ASSET RESOURCE B2C CHANNEL + Local markets (Urban Cities) + Food and Fish related shops + Land (Plant) + Machineries (Biofloc and Production) + Production Facilities, Storage & Warehouse HUMAN RESOURCE B2B CHANNEL + Technical Experts + Export processing partners + Farmers & Suppliers Manufacturing Partners + Multilevel Employees Sales partners (Super shops, + Managerial Body Restaurants, Hotels)MARKETING STRATEGY AWARENESS CREATION am FRESH FISH ENVIRONMENTAL FRIENDLY PERSONALIZED SELECTION Bioflocimprovesfeh heath through beter Biol reduces therateoffshfood waste, 1 # consumer wantsa certain Fish dy fsh/ canned “ieuxupacwte sd dunieten 2, [Ou company prove ta emit we re capale 3. PREMIUM PRICING rather than regular pricing.MARKETING STRATEGY EMOTIONAL MARKETING All our employees are poor fishermen and other rural workers, as there is NO THIRD PARTY INVOLVED, they will get the fair price. Buying from us will directly help root level people, we will use this as a marketing strategy.ISING CAMPAIGN44 FINANCIAL ANALYSIS POpBseA Cost Structure Revenue Distribution ‘= Production aris production & eae sparersip & rater eet 2 Production fae Tierra aad a ProcessingFINANCIAL ANALYSIS Revenue (R) Calculation based on Production Quantity (Q): R = (0.8*Q*65) + (0.2*Q*50) Additional Revenue is BDT 8 per Kilogram (excluding expenses of the Revenue additional system). Revenue & Growth Forecast: Initial investment is BOT 26,00,000. Growth rate is 20% (Per Production Cycle or 4 months). Break-even Point within the 3 Production Cycle or 1 year.Thank You