80% (10) 80% found this document useful (10 votes) 106K views 22 pages Project Principles of Management Dominos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content,
claim it here .
Available Formats
Download as PDF or read online on Scribd
Go to previous items Go to next items
Save Project_Principles_of_management_Dominos_(1) For Later
PROJECT 4
Principles
of Management|
- PROJECT Report
A project report is a written statement of what the analyser analyses in his/her evaluation.
The project report needs to be prepared with great care and consideration
Aproject report should
«be handwritten
be concise
« beclear
have diagrammatic presentation
have a length of 25 to 30 pages
have topics with suitable headings
end up with condusion
Elements
Ty to ensure that your report contains the following elements
Title Page
This should include the project title, name of the company on which you are
conducting your research and name of the student. You can also list the name of your
school, class and subject teacher,
Acknowledgement
Itis usual to thank those individuals, who have provided particularly useful assistance,
technical or otherwise, during your project. In this, you pleased your supervisor as
he/she will have invested quite a lot of time in overseeing your progress. You can also
give a note of thank to the department of the company, which provides you a relevant
data.
Content Page
This should list the main sections and sub-sections of your report. Choose self-
eplanatory titles with their respective pages and use double spacing for clarity.
Content should be impressive and explanatory so that the reader would clearly
understand the motto of the project.
Ty to avoid t00 many levels of sub-headingIntroduction rt, It should begin with
This is one of the most important component of the project Tepor rnd scope of the
a clear statement of what the project is about, so that the nature ane OF
project can be understood by a reader. It should summarise everytl 7 of relevance and
out to achieve and provide a clear summary of the project’s backgrounty Pr tg
main contributions, The introduction should set the context for the ny Dee aindet of
provide the reader with a summary of the key things to 1ook out for iny ER® A
the report. It is useful in stating the main objectives of the project as Part 0!
introduction.
Background “ ‘fies the
The background section of the report should set the project into action, it specl © 1
problem of the company, what remedial actions were taken by the company, W!
its effects. It proposes the layout of whole project.
Body of Report
The central part of the report usually consists of three or four sections detailing the
technical work undertaken during the project. The structure of these sections is highly
project dependent. They can reflect the chronological development of the project. It
includes the detailed description regarding the matter of the project.
Evaluation
This might involve quantitative and qualitative evaluation such as expressibility,
functionality, ease-of-use, etc of a product. At some point, you should also evaluate the
strengths and weaknesses of what you have done. It includes certain questionnaires,
sampling test which help in evaluating the result on the basis of truths and facts.
Conclusion
The conclusion should list the things, which have been learnt as a result of the work
you have done. It shows the ultimate response of the project undertaken by a student.
It should be expressive and impressive so that a reader would clearly evaluate the
result and rated you on the basis of your presentation.title of the project
company Chosen for
the Project
Name
school
Year
Class
Submitted to
PROJECT
WwoRK
Project Re
eport on Application of Principles of Management
Domino's
2018-19
XILAcontents
Topic
__ [Link]. |
7, | Acknowledgement
Introduction Henri Fayol ,
Principles of General Managemen
About Domino's
+ Barly Years
* International Expansion
International Operations
Sale of the Company
* Current Era
* Innovations ©
+ Menu
Corporate Governance Philosophy
* Charitable Activities
| + Advertising
| * Sponsorship |
| Applications of Fayol's Principles in Domino's
Questionnaire
Observation
| Conclusion
opeAcknowledgement
eae fe express my profound gratitude towards many
: : is, as without their kind support, it would not be possible
for me to complete this project report. I would like to extend my
sincere thanks to my teacher, who gave me the golden
opportunity in enhancing my hidden capabilities.
Unfortunately, I addressed several difficulties in coordinating the
activities of the project but I am highly indebted to Mrs ......------
for her guidance and constant supervision, as well as for providing
necessary information regarding the project and also for her
support in completing the project.
I would also like to express my gratitude towards my parents and
subject teacher for their kind co-operation and encouragement as
they helped me a lot in completion of this project.
I would love if you appreciate the quality and performance of this
work,
At last, end up by thanking all who helped me in finalising the
project within the limited time frame.Introduction of Henri Fayol
(1841-1925)
nagement theorist, whose
organisation of labour were
ing of twentieth century. He
demy of St Etienne in 1860 in
gineer started at the
Henri Fayol was a French mai
theories concerning scientific
widely influencial in the begin:
graduated from the Mining Aca
mining engineering, The 19 year old en,
mining company, ‘Compagnie de Commentary-
Fourchambean-Decazeville, ultimately acting as its managing
director during 1888-1918.
Fayol was the first to introduce four functions of management
- Planning, Organising, Directing and Controlling, although
his version was a bit different - Plan, Organise, Command,
Coordinate and Control. According to Fayol, all activities of an
industrial undertaking could be divided into — Technical,
Commercial, Financial, Security, Accounting and Managerial
He also suggested that a manager must Possess qualities like
Physical, moral, education, knowledge and experience.
Based on his experience, hie developed his own concept of
edminiesation The Principles propounded by Fayol were
Published in 1917 in his book ‘Administration Industrielle at
Sen For his contribution, he is also known as ‘Father of
el i i
neral Management’. Henri Faye developed 14 principles of
ri
general management, which i i
mana ich provide 8uidelines for decision-principles of General Management
1. Division of Work
Fayol has ad
ah Hed ints Nocated the division of work. According 6 him, if work is
help in taki fi asks and assigned to trained specialists, then it will
The int ‘ing the advantage of specialisation.
a aaa
ina eames division of work is to produce more and better work with
ofthis ort. It is the most efficient way to use human effort. Because
principle, an organisation is divided into separate departments, Viz
production, sales, finance, marketing, ete.
2. Authority and Responsibility
Authority means the right to give orders a
other hand, responsibility means obligation
on time.
According to Fayol, there must be a balance between authority and
responsibility. Excess of authority without matching responsibility may
result in misuse of authority, whereas excess responsibility without
adequate authority may lead to failure of organisational goals.
nd obtain obedience. On the
to complete the assigned task
3. Discipline
It is the sincerity and obedience towards organisational rules and
regulations, as these are necessary for the smooth functioning of an
‘According to Fayol, good superiors at all levels, fair
organisation.
plication of penalties are helpful in
agreements and judicious ap
maintaining discipline.
It means obedience on part of workers, as well as managers.
4. Unity of Command
of command states that each participant in a formal
The principle of unity ;
organisation should receive orders and is responsible to only one
superior.
orders from two superiors at the same time,
employee gets
and is violated and it will result in
Tfin any case,
£ unity of commé
the principle of
confusion and chaos.. Unity of Direction ‘oup of activities
Jan for a group
It implies that there should be one head and one P’2! id activities should be put
having the same objective. In other words, the relate Se ei tey sina
under one group, there should be one plan of action
be in the control of one manager.
st
Subordination of Individual Interest to General pie vata dt achieved
The interest of an organisation is to achieve its goals. The: eee tn the
after integrating the efforts of different individuals who are
organisation to satisfy their own personal needs.
Thus, the interests of various stakeholders, i.e. owners, sha! i
financers and the society cannot be sacrificed for one individual.
shareholders, creditors,
Remuneration of Employees ;
According to Fayol, the quantum and methods of remuneration payable to
employees should be fair and reasonable. It should be satisfactory to both
employers and employees, which gives them a reasonable standard of living
and should be within the paying capacity of the company.
. Centralisation and Decentralisation
The concentration of decision-making authority is called centralisation whereas
its dispersal among more than one person is known as decentralisation.
According to Fayol, an organisation should strive to achieve a proper balance
between centralisation and decentralisation according to size of organisation,
ability of superiors, ability of subordinates, etc,
. Scalar Chain
According to Fayol, scalar chain refers to the chain of authori
gto ‘ority and.
communication that runs from top to bottom and %
managers and their subordinates, Should be followed by
Gang plank refers to an arrangement in which
: two i
sane lvl can communicate with cach ther dca a| 10-
i.
12.
13;
Esprit De Corps
Order
As per this principle, thy
‘ aby at tere Shot
material which implies tld be an orderl
the organisation, that there isa fixed plac. vail acoso
xed place for everything and everyone in
Aplace for everything,
social order, ensures arin Material order, anda place for everyone, called
organisation ere is no hindrance in the activity going on in the
Equity
This principle emphasi: indlii
vomards workers Tt iL, Kindliness and justice in the behaviour of managers
employees and th » bring loyalty and devotion in the behaviour of
ee aids ‘ey will put their best to achieve the targets.
ee fe 0 nis a eae against anyone on account of sex, religion,
guage, or belief and equal opportunities should be available for all.
Stability of Personnel
According to Fayol, employee turnover should be minimised to maintain
organisational efficiency. Therefore, suppose an individual gets selected for a
post, then he should be given appropriate time to prove his abilities.
kept at the post fora minimum fixed tenure. This
We can say, he should be
he can get proper time to explore his skills.
ensures stability and thus,
Initiative
Fayol suggested that employees at all levels should take initiatives or actions
wuld be encouraged to develop and
without any force or boundations. They sho sear 7
carry out plans for improvements. Initiative means taking the st step witl
sal moti at, This will help to motivate them and they will work hard for the
betterment of the organisation.
th. Fayol emphasised on team work. He suggested that
sider himself as part of team. This spirit brings
to work hard to achieve the targets of an
place’ with ‘We’ in all his
Itmeans union is strengt
every employee must con’ ;
harmony in the groups and they Po x
organisation. For this, managers sho!
conversations.About Domino's
Domino's Pizza is an American restaura
headquartere
pizza delivery corporation,
Domino's Pizzi
(the campus being owned by
Ann Arbor Charter Township, Michigan, United Stat
Michigan
ain and international franchise
Farms Office Park
Tom Monaghan) in
Ann Arbor,
int chi
dat the Domino
a co-founder
es, near
in the United
han 10,000
sold to
Founded in 1960, Domino's is the second largest pizza chain.
idwide, with more t
States (after Pizza Hut) and the largest wor
corporate and franchised stores in 70 countries. Domino's Pizza was
Bain Capital in 1998 and went public in 2004
Domino’s Pizza
The current Domino’
10'S logo introdk
luced in 2012Ens
ype Public
qraded as NYSE; Dpz
pounded Ypsilanti, Michigan on June 10, 1960
Headquarters Domino Farms Office Park, Ann Arbor
Charter Township, Michigan, United States
area Served Worldwide
Key People Tom Monaghan, Founder; J Patrick Doyle, CEO
Products Italian-American cuisine, pizza, pasta,
chicken wings, submarine sandwihces, wraps,
desserts
Revenue $ 2.47 billion USD (2017)
Employees 2,90,000 (January 2017)
Website [Link]
([Link]| Sale of the Company
In 1998, after 38 years of ownership, Domino's Pizza founder Tom
| he announced his retirement, sold 93% ofthe company to Bain
pital Inc, for about $ 1 billion, and ceased being involved in day-to-day
operations of the company. A year | ‘
Brandon, as the CEO. esis
— Adjustment (eft axis) — Dividends (et avs) — Revenue (ight axis)
iad 100
25 140
‘ 120
100
154 0
10. 6
40
ei 20
°
0
2004 2005 2006 «2007 2008-009 2010 2011 2012
Current Era
In 2004, after 44 years as a privately held company, Domino's began
* trading common stock on the New York Stock Exchange under the ticker
symbol ‘DPZ’. Industry trade publication Pizza Today magazine named
Domino's Pizza ‘Chain of the Year’ in 2003, 2010, and 2011. Ina
simultaneous celebration in January 2006, Domino's opened its 5000th US
store in Huntley, Illinois and its 3000th international store in Panama City,
Panama making 8000 total stores for the system. In August 2006, the
Domino’s location in Tallaght, Dublin, Ireland, became the first store in
Domino’s history to hit a turnover of $3 million (2.35 million) per year. As
of September 2006, Domino's has 8238 stores worldwide, which totalled
$1.4 billion in gross income.Innovations
dream’ franchising
+ In 2007, Domino's introduced its ‘Veterans delivering the
sites.
Programme and also rolled out its online and mobile ordering
inline application, that allows
.d ‘real time’ progress bar,
giving the
* In. 2008, Domino's introduced the ‘Pizza Tracker’, an 0"
customers to view the status of their order in a simulate
s,
+ The first Domino's with a dining room opened in Stepheriville, Texas
customers the option to either eat in or take their pizza home:
pizza. It began a self-crticising ad
+ Domino's rel ‘s quali
Domino's announced plans to entirely reinvent its rvcarrent pizza's qtalty
campaign in which consumers were filmed criticising the the
and chefs were shown developing a new pizza.
+ The new pizza was unveiled that same month.
In 2012, Domino's Pizza removed the word ‘Pizza’ from their logo, o Pee their
non-pizza products At the same time, Domino's introduced a new logo that removed
the blue rectangle and text under the domino in the logo and changed the formerly all-
ted domino to be blue on the side with two dots and red on the side with one dot.
+ In 2016, Domino's opened its 1000th store in India
Menu
The Domino’s menu varies by region. The current
Domino's menu in the United States features a
variety of Italian-American entrees and side dishes.
Pizza is the primary focus, with traditional,
crust styles and toppings. In 2011, Domino's
launched artisan-style pizzas. Additional entrees
include pasta, bread bowls, and oven-baked
sandwiches. The menu offers chicken side dishes,
breadsticks, as well as beverages and desserts,
Domino’s constantly strives to develop products that suit the tastes of the
consumers and hence delighting them. Domino's believes strongly in the strategy
of “Think global and act local’. Thus, time and again they have been innovating with
delicious new products such as crusts, toppings and flavours suitable to the tastegrea =
sassy Saar Nea
—
Corporate Governance Philosophy
‘The corporate governance
stakeholders and business Philosophy of the company is driven by the interest of
needs of the
DOE Ehals \e organisation. Aligning itself to this
ed ceiaweeci sustain the shareholders hitta a has
mance on a high priority.
The highlights of th
8 fe company’s corporate governance regime are:
« Atthe core of /
ae a company’s corporate governance practice is Board of Directors,
ce et ow the management serves and protects the long-term interests
eball te al - ‘olders. The company believes that an active, well-informed and
independent board is necessary to ensure high standards of corporate
governance. To ensure the independence of the board, the majority of the Board
members, four out of seven, are independent directors.
Constitution of several committees, stich as Audit Committee, Nomination,
Remuneration and Compensation Committee, Stakeholders. Relationship
Committee, Sustainability and Corporate Social Responsibility Committee, etc
for focused attention, enables the company to ensure expedient resolution of
diversified matters.
The Code of Conduct for directors and senior management, along with the code
for prevention of insider trading formulated in terms of the SEBI Guidelines,
constitute strong parameters of company’s corporate governance philosophy.
Establishment of whistle blower policy to ensure utmost transparency in
business, This policy acts as a neutral and unbiased forum for the directors,
employees and business partners of the company and its subsidiaries (both
Indian and foreign) to voice concems in a responsible and effective manner
without fear of reprisal. ’
Strong focus on hiring, retaining and nurturing best talent and on promoting a
culture of excellence across the organisation, Exhaustive HRD policies cover
succession planning, training and development, employee grievance handling,
,e stock option plans - to attract, reward and retain key senior executives.
Employe
+ Regular commu
performance, to e
nication with shareholders, including e-mailing of financial
wnhance the trust and confidence of the shareholders,Charitable Activities
* In 2001, Domino's launched a two-year natiot
Wish Foundation of America. That same year, aa tO
Washington DC provided more than 12000 er ah
11th September attacks on the World Trade Ce
nal partnership with the Make-a_
company stores in New York cy ang
relief workers following the
\d The Pentagon.
i 3500
Through a matching funds programme, the corporation donated $351 e to the
American Red Cross’ disaster relief effort. ee
In 2004, Domino's began a partnership with St Jude Ciiscents Res ae eeeeet
Participating in the hospital’s Thanks and Giving’ on 7 ign, paign
began in 2004 and raising more than $ 1.3 million in
Advertising
7 ts featuring the
In the 1980s, Domino's Pizza was well known for its advertisement 1s
Noid. That concept was created by Group 243 Inc who then hired Will Vinton. Studios,
to produce the television commercials that they created. The catchphrase associated
with the commercials was ‘Avoid the Noid’.
Sponsorship
Domino's sponsored CART’s Doug Shierson Racing, which was driven by Arie
Luyendyk and won the 1990 Indianapolis 500. In 2003, Domino's teamed up with
NASCAR for a multi-year partnership to become the ‘Official Pizza of NASCAR’
Domino's also sponsored Michael Waltrip Racing and driver David
Reutimann during
the 2007 season in the NASCAR Sprint Cup Series,
International Store Growth Since YE 2008
g Domino's Pizza
$B) Sacis
Sv Dunkin Brandsapplications of Fa
in Domino's
2. Authority and Responsibility
2
YOl's Principles
1. Division of Work
This principle is
‘ertai
divided into nese implemented in Domino’s as all employees are
indulge in an activitity Dens to their capabilities and expertise to
approptiate department opie with special talent are placed in the
and achieve speci: ead 5 at they may practice such activities repetitively
arnumber of [Link] this bss functioning hasbeen divided into
«Hu
" = resource department '» Marketing department
Payroll department «Property department
Complaint department
As per my survey, the employees of Domino's work for two ot more jobs, ie
job rotation, as it acts as an incentive to them and at the same time, they get
an opportunity to learn newer activities. Thus, division ‘of work in Domino's is
quite evident from the working of the organisation.
In Domino's, it was observed that each employee is given adequate authority
to perform his tasks along ‘with the responsibility to complete it in time. e.g.
the chef in the outlet is given full authority to use the materials and products,
but is responsible to p' thin the requisite time. Thus, there is
repare the order wit
a balance between authority and responsibility of each employee. The
employees give efficient pel
formance with the presence of required authority,
but do not have scope for misuse of authority.
Discipline
Good discipline is an essential in all successful organisations. On the basis of
my survey, [came toa realisation that Domino's has clear and fair agreements
regarding working conditions and regulations in the organisation with respect
to working hours, timings, leave gules, code of conduct, etc. Discipline ensures
ent terms and conditions, in order to maintain
obedience to the employm is i
coordination in activities and ensures systematic working.4. Unity of Command
An analysis of the organisation structure
command, being followed at all levels of the &
each level of individual subordinates. e.g; the
“8: Ae particull
control over the employees working in the pattcu 4 that each subordinay
accountable to the higher level authorities. Thus itlen ys
yeorfusion in the works tohe
work under the command ofa superior, so that there 7 a smooth functioning of fai
done and no conflict among superiors, which lead {0 ®
organisation
Domino's clearly exhibits unity o¢
o ‘There is a clear super,
onion. There Petior at
gan Fh managet of each Branch has fy
brat far branch, While, he himsetf jg
5. Unity of Direction ective .,
This principle is evident in the working of Domino's. The major ne ia
is to maintain its position in the market and achieve spec A onal a ich,
production and sales departments keep struggling, 80 that the eae to work forens
achieved. This helps the employees to realise the goals that they have to work forand
work for its success, They believe in unity is strength, whereas, teamwork and
collaboration help to achieve even the unexpected. e.g: when the company undertook
an advertising campaign of 30 minutes or free’ offer to broaden its customer base, the
top level made the plan while the middle ‘and lower levels facilitated the
implementation of such plan successfully.
6. Remuneration of Employees
On the basis of the information supplied by employees in the questionnaire, it is
discovered that the remuneration paid to employees are just and equitable. Equal
wages are provided to people working at the same levels. Employees are satisfied with
the compensation and incentive plan of the company. This ensure employees @
reasonable standard of living, In case of work overtime, they are paid wages at a higher
rate. Employees are encouraged to work for extra time to achieve targets because of
such schemes. Atthe same time, itis within the paying capacity of Domino's
7. Centralisation and Decentralisation
Domino's concentrates on centralised structure,
their outlets with uniformity, It is necessa
satisfaction, service and quality at each out
80 that control is maintained over al
ry to ensure consistency of customer M
let. Centralisation helps the management"®
8 ney uniformity all over its branches. Th*
economies of scale, but leads to delayed decison te It faciitates in oe
due to lack of authority to take decisions. The subor ene a en ck
recognition authority and sense ofbelongingness in tho eons and emPONES
organisation.8. Scalar Chain
Comoany's Herarcticel Structure: Grown model |
Financial/Marketi
Operational Services | Managing Director [K— Company Secretary |
‘Sub-contractor
Telecommuting ae
Employee "Kitchen Services
Customer Services
Manager Assistant
=
Manager Assistant
l
Parttime Partstime Part-time Part
|
time Parttime Part-time Parttime Parttime Part-time
Within each branch of Domino's, there is a formal organisation structure,
defining clear relationships among superiors and subordinates. At the top is
the managing director, wholly responsible and accountable for their branch,
working along with a company secretary and other managers in financial,
marketing and operational areas. Further, the structure is divided into
kitchen and customer services, looked after by managers as well as
assistants.
9. Order
There is strict obedience of principle of order in Domino's, as there is a
predetermined fixed place for all materials, food items, equipments, etc in
each outlet. This helps the staff to do the work effectively and efficiently
without any obstruction.
10, Esprit de Corps
This principle is undoubtedly followed in Domino’s, as the staffin each outlet
works with unity and harmony within the organisation. The reason behind
the company’s success is enthusiastic participation of each member like a
family in the attainment of company’s objectives. Since, there are clear lines
of authority and opportunities provided to employees to take initiative,
success of the company is an obvious occurence.Questionnaire
ida ed by the
‘A questionnaire was developed by the investigator to be fi y
employees:
1. Name of the employee ...
2. Job profile ....
3. Number of working years (in Domino's) ...
4. Are you satisfied with the working of the organisation?
(@) Yes () No
5. Are you satisfied with your superiors?
(a) Yes (b) No
6. Are you satisfied with your compensation?
(a) Yes (b) No
7. Are you satisfied with the incentive plan of the company?
(a) Yes ()No
8. Do you find that i i
oeer rules and regulations equally applicable on all
@) Yes ©) No
9
Any suggestion for improvement in working .observation
‘according to the survey and the informati
i i throu;
re questionnaire, I observed the followi ee gathered from the employees through
8:
Number of Employees
Level of
to compensation
Highly Satisfied =
Satisfied
Dissatisfied
mead gs eRe So lel "
ee ee
Level of satisfaction with regard
to working conditions Number of Employees
n with regard
Highly Satisfied
Satisfied
Dissatisfied
Level of satisfaction with regard Number of Employees
to discipline
eine a De ee eMac eee
Highly Satisfied
Satisfied
Dissatisfied
Level of satisfaction with regard Number of Emp
to working hours i loyees
__toworking hours 00
Highly Satisfied npn
Satisfied
Dissatisfied
_Dissatisfed Crand employees of
icted for she at propounded by Hens
manaéiws the principles of division of
vommand, unity of direction,
scalar chain, order
Conclusion
According to the survey,
Domino's, I conclude that
Fayol are applicable and foll
work, authority and respons
remuneration of employees,
and esprit de corps.
that I condw
he 14 principles o
lowed in Domino's: It fol
: ‘ of
ibility, discipline, unity
centralisation and decentralisation,
con, better working, systematic
i lisati
As a result, they have gained benefits of specials iter and discipline in he
s, as the market leader in the
operations, loyal employees, coordinated work and ord
organisation. This is the base of the success of Domino
industry.
Viva Questions
Who was Henri Fayol?
State two major contributions of Fayol to management.
Whaat is ‘division of work’? State its positive effects.
principle of ‘discipline’?
What are the adverse effects of violating
1
2.
3.
4.
5. What does ‘unity of command’ ensure?
6. What is ‘scalar chain’ meant for? Where is it used?
7. What are the positive effects of following principle of ‘order’ and ‘equity’?
8. Who was the founder of Domino’s and how it came into existence?
9. State two innovations in Domino's over the years.
10. List few countries where Domino’s has spread its operations.
11. List few reasons that you consider as the reason for its success.
12. State one example of a principle of management followed in Domino's