To optimize an organization's business analytics, it is crucial to ensure that its data is both organized and

integrated. This involves refining and linking the data, as well as crafting compelling data visualizations.
This comprehensive approach provides insights into the current state of a specific business and aids in
forecasting future developments. The process typically encompasses the following elements:

Data gathering

Initially, organizations must assess all the data available to them internally and decide which external
data sources they want to integrate. This step is crucial for determining the potential opportunities for
business analytics.