 To optimize an organization's business analytics, it is crucial to ensure that its data is both

organized and integrated. This involves refining and linking the data, as well as crafting
compelling data visualizations. This comprehensive approach provides insights into the current
state of a specific business and aids in forecasting future developments.

The process typically encompasses the following elements:

 Data gathering

Initially, organizations must assess all the data available to them internally and decide which
external data sources they want to integrate. This step is crucial for determining the potential
opportunities for business analytics.