Nowadays, it is of great importance that successful organizations treat their personnel as a fundamental source of competitiveness, since the human factor is considered the most important asset of the organization; hence the need to obtain and have at all times the most qualified, motivated and competitive personnel possible, which is why it is considered a key factor in the development of institutions and its in-depth study, diagnosis and improvement has a direct impact on the so-called spirit of the organization. Considering that job satisfaction is the positive feeling that results from the evaluation of the characteristics of the person who performs. This definition is very broad. But this is something inherent in the concept. Let's remember that a person's job is more than just performing the obvious activities of sorting papers, writing programming code, serving customers or driving a truck. Jobs require interacting with co-workers and bosses, following organizational rules and policies, meeting performance standards, living in working conditions that are often less than ideal, and so on. Stephen Kellogg recommendations The company is an entity that can never achieve its objectives on its own, since it always needs people to help it achieve its goals. The company needs people to function normally, but if it wants to function excellently, these people need to be motivated. Therefore, it is in the motivation of the employee where the company obtains the key to success and the maximum economic benefits. When the employee enters a phase of demotivation, he begins to lose the enthusiasm and enthusiasm with which he started the first day. Their performance begins to be reduced and the quality of the work they perform is affected and therefore they begin to commit inefficiencies due to lack of attention to the tasks to be performed. Thus, the recommendations offered by the exhibitors are based on doing what we do with the necessary enthusiasm to define not only our determination, but also our capacity. The salient point I take away from the talks Unmet needs can lead members of an organization to adopt appropriate or inappropriate behaviors. Successful managers minimize inappropriate behaviors and maximize the appropriate behaviors of subordinates, thereby increasing the likelihood of increased productivity and reducing the likelihood of decreased productivity. People are motivated to adopt behaviors that satisfy their personal needs. Therefore, from a management point of view, motivation is the process of providing company personnel with the opportunity to satisfy their needs through productive behaviors within the organization; in reality, managers do not motivate people, but rather create environments in which the members of the organization motivate themselves. members motivate themselves