Advertising

Definition
- Advertising is a means of communication with the users of a product or service.
- Advertisements are messages paid for by those who send them and are intended to inform or
influence people who receive them, as defined by the Advertising Association of the UK.

Importance
- Promotion of Products and Services
 The primary objective of advertising is to get the word out that you have something
exciting to offer, says George Felton, author of "Advertising: Concept and Copy."

- Creating Customer Awareness

 Advertising helps to raise your target demographic's awareness of issues with which
they may be unfamiliar as well as educate them on the related benefits of your product
or service.
 Ex : A popular example of this is the health care industry. If, for instance, a consumer
watches a television commercial in which someone describes aches and pains that are
similar to those experienced by the viewer, the ad not only identifies a probable cause
but suggests a potential treatment option to discuss with her doctor.

- Comparisons with Competitors

 Advertising invites your target audience to evaluate how your product or service
measures up against your competitors, says Gerard Tellis, author of "Effective
Advertising: Understanding When, How, and Why Advertising Works."
 Ex : Demonstrations of household cleaning products are a good example of this because
they provide compelling visual evidence of which product does a faster and more
effective job of tackling stubborn stains.

Diffent types of Advertising

- Newspaper
- Magazine
- Online : Blogs, search egines, websites
- Outdoor and transit : Outdoor billboards can be signs by the road or hoardings at sport
stadiums. Transit advertising can be posters on buses, taxis and bicycles. Large billboards can get
your message across with a big impact. If the same customers pass your billboard every day as
they travel to work, you are likely to be the first business they think of when they want to buy a
product.
- Television : Television advertisements have the advantage of sight, sound, movement and
colour to persuade a customer to buy from you.

Có thể tìm cái biển quảng cáo idea hay, dễ catch attention để minh họa
Promotions
Definition
- In marketing, promotion refers to any type of marketing communication used to inform target
audiences of the relative merits of a product, service, brand or issue, most of the time
persuasive in nature. The aim of promotion is to increase awareness, create interest, generate
sales or create brand loyalty.
- It is one of the basic elements of the market mix, which includes the four P’s : product, price,
place, and promotion.

Importance
- The role of promotions is an integral part of the marketing mix. In general, promotions tend to
focus on how to attract the attention of consumers and motivate them to take action or make a
purchase
- Role khá giống Advertising vì Ads là 1 dạng phổ biến của Promotion
- Outlook : Overall employment of advertising, promotions, and marketing managers is projected
to grow 6 percent from 2019 to 2029, faster than the average for all occupations.

Job requirements for Ads & Promo career

- Skills & Knowlegdes
 Proven sales and marketing skills;
 Effective leadership, negotiation, organization, interpersonal and verbal/written communication
skills;
 knowledge in the product development methods;
 advanced skills in computer applications; and experience in marketing tools, concepts and
campaigns.
 The manager should also be proactive, creative, detail-oriented and work well independently
and as a part of team under stressful environments.

Decriptions for Ads & Promo career

- Plan and prepare advertising and promotional material to increase sales of products or services,
working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional
material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of
advertising media, or product to be advertised.

“Without promotion, something terrible happens .... NOTHING !”

P.T Barnum