MARKETER IN ACTION

1.HOW DO STRATEGIC MARKETING AND TACTICAL MARKETING COMPLEMENT

EACH OTHER IN ACHIEVING COMPANY GOALS AND OBJECTIVE?
Strategic marketing outlines what you are trying to achieve, while tactical
marketing covers how you will try to achieve it. Both of these approaches are very
different and can work solo. But, they won't deliver at full potential until they are
combined into your digital strategy.
2. HOW ARE STARTEGIC MARKETING AND TACTICAL MARKETING DIFFERENT IN
TERMS OF ACHIEVEMENT OF OBJECTIVES?
Strategic marketing is the process of achieving a company's goals based on a
detailed plan that involves defined marketing objectives, KPIs, target audience,
and more. Tactical marketing is the process of taking deliberate steps that will
help a business achieve its predefined goals.
3. AS A MARKETER, WHICH OF THE TWO SHOULD BE GIVEN MORE EMPHASIS,
STRATEGIES OR TACTICS? WHY?
Taking a strategic marketing would be to narrow your audiences into groups and
then create specific strategies for those groups. This allows your technology firm
to be very personalized in its messaging and test out different tactics to learn
what works best with what audience.