MARKETER IN ACTION

ANSWER BRIEFLY THE FOLLOWING QUESTIONS.

1. What is service? What are its general characteristics?
A service is an act that is provided by a party that creates value and provides benefits to the other
party.
Intangible. A service does not have a physical manifestation that can be seen, touched and described
quantitatively.
Inseparable. A service involves simultaneous production and consumption, so there is outright
feedback.
Perishable. Because they are intangible, rendered services cannot be stored or returned.
Homogeneous. The service in itself is the same but the way it is provided may differ from time to
time.
2. Which among the components of service marketing is the most crucial in delivering excellent service?
Why?
The product is the most crucial in delivering excellent service, we may be good at marketing, but we
must also ensure that are products/services we offer are worth the wait and could really satisfy our
fellow customers.

3. Give an example for each component of service marketing.

PAPERAICA SHOP (ART SHOP)

1. PRODUCT AND ITS ELEMENTS

They sell their artworks through stickers, pins, and a lot more journaling merchandises.
2. TIME AND PLACE
Their service delivery tooks 3-5 standard business days , it can be extended for those out-of-
country parcels and can much earlier for those whose somewhat near their business place
especially in Manila.
3. PROCESS
They could avail their merchandises through their physical business partners stores or through
shopee , and etsy shop (online).
4. QUALITY SERVICE OR PRODUCTIVITY
They turn their lovely artworks into somewhat useful to those people who loves to journal their
day, to those who want to make their notes neater, creative and organized, a part of their
colourful creativity.
5. PEOPLE OR SERVICE PROVIDERS
They provide a friendly and motivated acknowledgement for every single orders they received,
answering people curiosity and queries with politedness . They also some freebies and thank
you cards for every orders to give appreciation to their customers.
6. PROMOTION
They sometimes do livestreams on instagram or facebook, asking for supports from the other
artists, and do a posting for their ULTIMATE PLANNER SALES, giving discounts, and free shipping
for a specific amount .
7.PHYSICAL EVIDENCE
Customer leaves feedbacks through the social app the shop uses, they also use the owner’s
physical accounts for inspiration, their customer’s may want to try and also leaves a rating for
their products.
8. PRICE
It is quite reasonable, since things nowadays are quite expensive , plus they also exert efforts to
make their products, and since they are a small online art shop, then they also considers the
pricing involving delivery fees.