Name :Swarna Ajjampur

Email: swarnaajjampur@gmail.com
Ph: 9902570020

EXPERIENCE

Fresherry| Founder’s office associate (strategic initiatives) June’22 – Present

https://www.fresherry.com/about-us

 Conceptualized the app as well as website for the brand keeping in mind SEO.

 Spearheaded setting up the Instagram page of the company and handled posting content.

 Headed email marketing, whatsapp marketing etc.

 Responsible for primary as well as secondary customer research from customers to improve the brand.

 Worked directly under founders to come up with strategies for scaling up, fund raising and acquiring customers.

 Built over 65+ pitch decks for various purposes as per the needs of founders
INTERNSHIPS

INTERNSHIPS AND PROJECTS

Hindustan Unilever| Digital Marketing April-June’22

https://www.unilever.com/
Youngest member to be chosen as part of an all India diverse talent drive by India’s largest & fastest growing
FMCG Company in the digital marketing division with an acceptance rate of 2%
 Conceptualized and helped create the new Pond’s D2C website.
 Tracked and analyzed performance marketing campaigns of Lakme products across platforms like Amazon
 Surveyed and analyzed social media posts for 10+ Unilever brands to help in further Influencer marketing campaigns

Talerang| Content Marketing Jan-March’22

https://talerang.com/
 Created content for 3 monthly newsletters and 3 blog articles.
 Part of a 5 member team responsible for email and Whatsapp marketing campaigns
 Led a team of 3 individuals for creating a content calendar and content strategy for social media handles.

Rainshine Entertainment| Strategic initiative’s Jan’21 – March’21

https://www.rainshine.com/
 Part of the strategy team that launched Rainblox , a finance platform for creators to build communities and
monetize content In-depth market research on creator economy , P2P gaming and block chain gaming.

 Spearheaded primary and secondary data analysis to find suitable content creates to onboard onto the platform.

Black Rose technologies | B2C sales May ’19 – July ’19

.
https://www.blackrose.com/
 Helped create pitch decks and onboard clients.
 Managed client outreach for 8 new clients and B2C sales pitches for international 1 8 international HNI’S.

Redbus | Brand Marketing Dec ’18 – Feb ’19

https://www.redbus.com/

 Led a team a team of 5 individuals to set up the redBus India Instagram page and increased followers by 10X.
 Was part of the brand marketing team that executed various campaigns for Chinese New Year
across Malaysia , Indonesia and Singapore.
 Assisted and provided creative input for 3 campaigns during IPL that included MS Dhoni.
 The Ashoka store| Founder Oct ’20 – Aug’21
 Founded on campus merchandise store that sells campus
merchandise like hoodies, T-shirts , mugs , laptop sleeves etc.
 Employed and managed a team of 8 people and handled sales,
logistics.
 Marketing and design. Served more than 550 + customers and
generated a profit of Rs 8 Lakhs.

EDUCATION
Post graduate Diploma in Liberal Ashoka University 2.45/4 GPA 2023
Studies Psychology
entrepreneurship , media studies
BA Honors in Psychology & Ashoka University 2.72/4 GPA 2023
entrepreneurship
Delhi Public School Bangalore 92.2% 2018
AISSCE (Science) class 12th
AISSE class 10th Delhi Public School Bangalore 9.6 /10 CGPA 2016

LEADERSHIP EXPERIENCE

 Karnataka State water polo and swimming Team | Captain April’16-Jun’18

 Ashoka University Entrepreneurship |Department representative Apr’21-Apr-‘22

 Ashoka University Alumni Relations committee| Head of student engagement Apr ’19 – Jun ’21

 Ashoka University student government | Elected as the first female sports minister Jan ’19 – Jan’21

 Ashoka Buisness club | Head of Marketing Jan ’21 – Jan’22

AWARDS AND ACCOMPLISHMENTS

 Sports vice-captain 2018

 Startup Ashoka Winner, inter college competition for student entrepreneurs 2018
 Achievers award, given to the best all-rounder in school 2018
 National level athlete & 5 time medalist swimming and water polo 2015-2018
 Dean’s list Spring semester Ashoka University 2022