Answer 1

Introdction

Despite the widespread availability of mobile payment methods, their uptake in traditional
shops is still low. Customers still like paying with cash and credit/debit cards. Companies that
have made the investment in mobile payment systems confront difficulties. They have a hard
time turning a profit. The adoption of mobile payment systems is a barrier for businesses that
have invested in them. If there is not enough research or if the studies' findings are
inconsistent with one another, it may be impossible to make firm conclusions and a research
gap may exist. Let's say the goal of your study is to figure out what causes a certain illness.
It's conceivable, after reading the research, that you'll conclude that smoking cigarettes is a
major contributor. But there may be a lot of studies that don't connect smoking with the
illness. Perhaps there's anything you should look into further. This is crucial for the success
of your investigation. Identifying a knowledge gap is a critical step for every researcher. It's
not easy for researchers to do this.

Concept and Application:

The first stage of a gap analysis is to conduct a comprehensive examination and assessment
of all relevant prior material. One way to see where further study is needed is to do a
thorough literature review. Reviewing previous studies on a subject is crucial. It's also the
simplest and quickest technique to find where further study is needed. If you find any holes
or unanswered questions in the literature, jot them down and incorporate them into your
research strategy. Finding the research gap may be as simple as reading the
"recommendations (for future research)" or "conclusions" parts of completed studies. With so
much new writing appearing every day, it may be tough to keep up. You may find online
literature search tools to help you out.

• The first is the age-old chasm in published works. This kind of knowledge gap occurs when
there is a newly emerging phenomenon or notion that has not been examined extensively.
When a new social media site goes live is one such occasion. We may now examine how it
could affect consumers, businesses, and society as a whole. This is true of all emerging
means of interaction, whether they be technological, linguistic, transportive, etc.

• Disagreement gap occurs when there are conflicting results in the existing literature in
response to a certain research issue or group of questions, as the name implies. This explains
the discrepancy in opinions we saw in our made-up scenario concerning the origins of a
disease.

• The research gap is the third form of void, or context void. When there is insufficient data
from a certain context, we say that there is a contextual gap.

• The methodological flaw is the final but not least issue. This form of knowledge gap is
caused by the methods or designs of previous investigations, as the name indicates. One
possible use of this strategy is to challenge the validity of previously conducted research by
claiming that its methodology or underlying assumptions are flawed.

Analysing the Literature: Numerous research have analysed the rate of mobile payment
system adoption. Such works like those by Venkatesh et al. UTAUT, or the Unified Theory
of Acceptance and Use of Technology, was created in 2012 to shed light on the phenomenon
of technology uptake. The four main components of the UTAUT Model all have an impact on
the spread of new technologies. They represent the standard of expected performance. effort
anticipation, peer pressure. Setting the stage for success. Other researches have discovered
other characteristics that influence technology adoption (Gupta-et al., 2018).

Research Proposal:

What Influences Consumers' Acceptance of Mobile Payments in Traditional Retail Settings?

The use of mobile payment systems by traditional brick-and-mortar businesses raises the
question of what effect this may have. Where do we run into problems?

Objectives:

The goal is to pinpoint the aspects of both consumers and businesses that drive or hinder the
spread of mobile payment methods.

In order to measure the effect that mobile payment trust and perceived risk have on the
process of product or service uptake.

To learn how social factors and favourable environments affect the likelihood of adoption.

The goal here is to pinpoint the issues that prevent brick-and-mortar establishments from
accepting mobile payments.

Methodology The proposed research will use a qualitative methodology. Customers who
have made purchases in the prior six weeks from traditional retailers will make up the bulk of
the sample group. In order to learn what variables encourage or discourage people from using
mobile payments, an online poll will be administered. Social influence and conducive
circumstances, as well as trust and risk perception, will also play a role. Social media will be
used to disseminate the survey, and statistical programmes like SPSS will be used to analyse
the results.

Conclusion:

If there is no unfilled informational void in your field of study, you have identified a research
gap.
A research gap exists when there is a novel idea or topic that has not been previously
investigated. Finding a novel solution to a well-defined research challenge is the key to
making significant progress.

This study adds to the growing body of research on the use of mobile payment systems in
traditional retail settings. The research will look at both consumer and retail aspects to see
what influences adoption the most. The research will also reveal any obstacles that prevent
traditional retailers from using mobile payment solutions. Businesses may utilise this
knowledge to aid in the creation of initiatives to remove these obstacles and increase
adoption.

Answer 2

Introduction:

E-commerce is becoming more popular in emerging countries all over the world. Still, not all
of the hopes for e-commerce's growth have been met, as there are still big differences
between buying things online and buying them in person. Electricity and data-based transfer
are important back-up methods that are needed to protect the personal information of
customers who use e-commerce. To study e-commerce with specific features, you need
smart technology networks and internet-based operation devices. This is especially true when
the device is set up in the society to record customers' plans.

Cashless payment through digital systems is a newer part of e-commerce. It is a smart way to
pay that is being used in several growing countries to gain a competitive edge that will last.

Concept and Application: This study looked at what made Indonesian youth want to use an e-
wallet based on their plans to use one and their actual use of one.

The first statement is true (H1).

The likelihood that people will use e-wallets is greatly influenced by perceived usefulness.

Perceived usefulness (PU) is how much someone thinks using the method will help them do
their job better. It basically tells what a person thinks about how well the system will work.
So, customers think that using such a system can help them meet their financial and living
goals, as well as make their activities more efficient.
The second statement is true (H2).

The likelihood that people will use e-wallets is greatly influenced by their perceived ease of
use.

It was shown that perceived ease of use (PE) is a very important factor in a consumer's
decision to buy. Therefore, a consumer's perception of the ease of use of e-wallets may be
influenced by previous buy experiences. Many customers said that the e-wallet app was easy
to use.

H3: Hypothesis 3.

The likelihood that an adult will use an e-wallet is greatly influenced by social influence.

Social influence (SI) has been built up in a big way to figure out how much people want to
use mobile payment [28]. People's use of AEW could be influenced by their family, friends,
coworkers, and neighbours [29]. So, SI is the result of things in the world that make people
want to buy or sell new goods.

Hypothesis number four.

The likelihood that people will use e-wallets is greatly increased by facilitating conditions.

It was found that making conditions easier for buyers had a big effect on how likely they
were to buy something. Consumers are compelled to keep using the services once they have
experienced the ease of using the facilities offered by service providers that facilitate
payments and transactions.

H5: Hypothesis 5.

Lifestyle compatibility has a big effect on whether or not people want to use e-wallets.

Lifestyle compatibility, or LC, is when the decisions you make in your life and the things you
care about naturally go together. This part of lifestyle compatibility is important because it
makes using technology less risky in terms of the user's values, experiences, lifestyle, and
tastes.
H6: Hypothesis 6.

The likelihood that people will use e-wallets is greatly influenced by perceived trust.

As soon as customers start to trust a system or service provider, they will keep using the app
to buy goods. So, trust in the source of the information can have a big effect on the decision
to buy. It is known that a low perception of risk that customers gain from online systems can
improve their trust, which can lead to a greater desire to buy again.

Mediating Effect of Intention to Use an e-Wallet

As long as social influence can change a person's intentions, it is possible to change the way
people act. After looking into what effect perceived ease of use has on market uptake. Choi
and Sun [45] found that a high observed ease of use can happen when users can quickly grab
and hold the flow of an app. This can make the service even easier to use, cut down on
mistakes, and get more people to use it. Xie and Lin [46] found that the desire to use an e-
wallet acted as a link between perceived ease of use and buyer uptake. In another study, the
effect of enabling conditions was found to be influenced by the consumer's desire to change
their behaviour. Consumers can gain from using an e-wallet when it gives them a better
return on their investment.

Moderating Effect of Intention to Use e-Wallet

This study looked at how the desire to use an e-wallet and three moderating factors (age,
gender, and education) affected whether or not someone got an e-wallet. This study proved
that perceived usefulness has a significant positive effect on the desire to use an e-wallet.
These writers said that age and gender turned out to be very important when it came to using
things like a simpler menu, better clarity, and a bigger screen. Age and gender are internal
factors that explain how people act when using technology. They also have a big effect on
how many people use digital devices. Gender is an important part of evaluating a product and
making a choice about it.

This study also adds to the theory field by showing how perceived usefulness and perceived
ease of use are related to consumers' experience with e-wallets, social influence, facility
condition, and lifestyle compatibility. This helps explain why young consumers might buy
and rebuy products, while perceived trust helps explain why consumers trust the products.
Lastly, this study addressed the fact that there aren't many studies about how young people
use e-wallets to buy online goods, especially during a pandemic. So, this study adds to what
has already been written, especially about poor countries. The results of the study could help
managers in developing countries come up with good plans for making, selling, and using e-
wallets by working with banks or other online platform providers or companies that sell
things online. This would help them make better decisions. Also, businesses in developing
countries should find out what customers plan to do with e-wallets and how they use them.
This study's main goal is to find out what customers think about using e-wallets to make
purchases cheaper, easier, faster, and better.

Answer 3 a

By doing a client Satisfaction Survey, a business can learn a lot about how customers feel
about its goods and services. Businesses can learn a lot from customer happiness polls about
how to give their customers the best service possible. There are several ways to find out if a
product or service is popular with the people it is meant for. Everyone can teach us something
about themselves and the world. Any one of these four polls could teach you a lot about your
clients. Most questions on customer happiness polls only have two possible answers, such as
"yes" or "no" or "smiley face" or "sad face." Questions like, "Did our product work the way
you wanted it to?" come up often. To get a Net Promoter Score, you have to ask customers if
they are likely to tell others about your business or product. The highest number on this scale
is 10. You might be able to tell how healthy your business is by comparing the number of
critics (0–6 answers) to the number of promoters (9–10 answers). The Customer Effort score
shows how hard a customer has to work to get a problem with customer service or your
product fixed. Customers can find out more about how users feel by sending out surveys at
important times, which are called "milestones." An example of an experience-based
milestone is the finishing of training. An example of a time-based milestone is the delivery of
a survey within 60 calendar days of signing up.

Customers are the heart of any business, whether it's a store, a food delivery service, or a
shopping store. Getting new customers is important for a business's growth and long-term
success. Every business's growth depends on how well it takes care of its clients. Online food
service from restaurants depends a lot on the people who place orders. But have you ever
thought about what people like most about your online meal service business? With on-
demand meal delivery, people can order food from many different restaurants without having
to leave the comfort of their own homes. As people try to save money and make their lives
easier, they want more internet delivery services. Because they are used to online food
delivery services, most of the target market is made up of millennials. They want to be just as
active as when they order food online.
Would you tell your friends or coworkers about our company based on your general
experience with us?

How happy were you with the whole thing as a whole?

How much do you think we're good?

Please let us know what we can do to help you.

What, exactly, did you want?

Have the results lived up to your hopes?

Is there a plan for a return trip?

Why did you decide to visit our page?

On-demand food delivery apps make it easy to check out meals, costs, and reviews of places.
People who want to get meals delivered quickly and easily might want to use an on-demand
service. Every delivery must meet the needs of the customer. It's important to ship quickly.
Meal delivery is easy to order because of how you pay, how you can track your order in real
time, and how many places you can choose from. Many of these on-demand delivery services
try to give their users an experience that is unique and flexible. It also makes it easier for
business owners to send food to customers and keep in touch with them to provide better
service.

In short, people who are happy are important to the human situation. A high amount of
customer happiness means that customers like what a business does. A customer happiness
poll is a great way to find out more about your customers and how they feel about your
business.

Answer 3 b

When Nykaa starts delivering meals, it will be very important to do in-depth talks with the
best applicants. Someone who has worked in India as a food service person would be a great
person to question. They might also be able to tell Nykaa about any problems she might have.

A high-ranking official from one of the largest Indian food delivery services, such as Zomato,
Swiggy, or Swiggy, could be a candidate. These companies have been in the Indian food
service game for a long time and are well-known there. They might know some interesting
things about how the food delivery business is controlled, what customers want, and who
their rivals are. You can also get comments on Indian food from an adviser or analyst who
knows a lot about it. These pros know everything there is to know about the business. They
might be able to explain how the market works. They may also give you advice on how to get
started in the food delivery business. The first step is to find people who meet the
requirements. This can be done with the help of the Internet, specific magazines, and personal
and business connections. After you have a list of people who might be willing to be
interviewed, contact them by email or phone to tell them about the study project and ask them
to be interviewed. It would be wrong to downplay the importance of these results or the role
they will play in guiding Nykaa's plan for growth. Respondents should be able to set up talks
at a time that works for them. Use open-ended questions to find out what the interviewee
knows and what they think. Here are some questions to think about:

How do you think the Indian food service market will grow?

What are some of the most important problems that Indian food delivery services have to deal
with?

What are the most important things that customers care about when it comes to food
delivery?

What are some of the best ways to start a service that delivers meals in India?

It's important to pay attention and take notes during an interview. Check your notes to see if
you remember the important points.

In the end, it is important to focus on the right response when looking into Nykaa's growth in
food service. The perfect candidate would have worked in the food service business in India
and know a lot about the business. They will also look at the problems Nykaa is having in a
different way. When you talk to potential volunteers, you should tell them how important the
study is and thank them for their time. You can get interviewees' thoughts and views by
asking them open-ended questions. Nykaa will be able to better plan for growth and make
smart decisions about food delivery in India if they do these talks.