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Case Study on Target Costing

Phraud Car Parts Company

Case info:

Order 1,500 unit


Price 155 US$
Return on sales 25%

Drifting cost Savings


- Variable cost 80 per unit - 10.40
- Fixed cost 45 per unit
- Defective unit cost 20 per unit - 13.84
- Tooling cost 2 per unit - 0.67

Total Cost 147 - 25

a Total Drifting cost before and after VE

Drifting cost BEFORE


- Variable cost 120,000
- Fixed cost 67,500
- Defective unit cost 30,000
- Tooling cost 3,000

Total 220,500

b Price increase

Revenue 232,500
Operating Margin 58,125
Cost 174,375

Cost afte VE still larger than the expected cost, so the company need to raise the price

Cost after VE 183,145


Cost need to cover - 8,770

Increase selling price 11,694 8 US$


Requested selling price 232,500 155 US$

Increased selling price 163 US$


Revenue 244,194
Operating margin 58,125
Total Cost 186,069 larger than cost after VE
Target cost
70
45
6
1

122

AFTER
104,400
67,500
9,244
2,001

183,145
er than cost after VE

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