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(REZOLVAT) Tema-Materiale Engleza Marketing Week 5
(REZOLVAT) Tema-Materiale Engleza Marketing Week 5
like fashion, single professionals who like going out Revenue(= money from sales).
with their friends, families with young children). Market share.
Usually a company will have different products aimed Number of employees.
at different sections /segments of the market. For Sales and distribution network.
example, to target different income levels a company The largest company is the market leader, but it is
might offer an economy model, a standard model and not always clear who this is. For example there may
an executive model. be a different leader for different product lines or in
In the world of finance there are several specific different markets.
markets: the stock market, the bond market, the foreign Here are some adjectives often used vvith the vvords
exchange market, the commodity market, and others. 'competitor', 'competition' and 'competitive'.
In finance a rising market is called a bull market, and a
closest I direct / 111ai11 I111ajor I nearest competitor
falling market is called a bear market.
fair, fierce I strong I tough, hen/thy, open competition
extrernely I highly I fiercely competitive
Tlte iPhorze is our direct competitor.
There is fierce competition, but it's healthy for the
1nnrket because consumers benefit.
Retail banking is highly competitive.
We say ...
co111pete against another co111pany
win nn order agains t the co111petitio11
be in competition with other co111pnnies
there is cornpetition among/between con1panies
face co111petition from other co111pa11ies
Here is a list of adjectives that are often used with the conzpete for a rnarket
word 'market'. to succeed in business you need n competitive edge/
.
boonzing I expanding I gro1.ving, co111petitive, declining, competitive advantage (= so1nething that you do
do111estic, existing, foreign, free, global I international I better than other com panies in the same market)
worldwide, healthy, huge, nu1in, n1nss, niche/specialist,
potential, profitable, protected, sluggish, total, wide
1 Read the text for general understanding. 3 Highlight words you know passively, but don' t use
2 Read it again and underline the words you don't know. actively. Choose some to write sentences of your own.
Check their meaning. 4 Check pronunciation at macmillandictionary.com
16
6 MARKETS AND COMPETITORS
Exercises
6.1 Underline the correct word in italics. 6.4 Complete each sentence with one of these words:
1 Our biggest market is the France I French market. competitor, competition, competitive, competitiveness.
2 We're a 828 I 82C company We sell specialist 1 We have a patent on this technology. It gives us a very
equipment to the telecommunicat ions industry. important competitivvness
. .. ___ advantage.
3 The price of oil was around $23 a barrel in 2001 and 2 The long-term competitive of our economy depends
2002 . Today th e figure is over $100. There's no doubt on t raining and innovation.
that oil is in a long-term bear I bull market. 3 Another brand of cola isn't a good idea - there would be
4 We publish e-magazines for various mass I niche very strong __ competition
·-____ from Coke and Pepsi .
markets such as stamp collecting and extreme sports. 4 Our closest competitor
_ _ . ·- has improved their
5 The Latin American pharmaceuticals market is worth I distribut ion network and is winning market share.
values $50 billion a year.
6.5 Complete the report extract written by the
6 We have been in I on t he market for over 20 years.
Marketing Director of a large supermarket chain. Use
7 This product has been in I on the market since April.
the words in the box.
8 It's a small company but we're growing fast. We hope
.-• ··--- ....
to increase our part I share of the market to around leader line price position
10°/o within the next three years. research trend decline entered
9 Panasonic, Samsung and Sony are direct competitors/ take over withdraw from
- - · - - · - - - - - ------· - . --- ----- ·-·-··
~
lot of government help. It's a very ----·- market lower prices than our competitors. Given the low
over there. · levels of sales, one option would be to 8 . _ withdraw
_ _ _from
_
3 Why waste resources trying to enter new markets? Our the organic food market completely. However,
existing market is very big, and we need to I think this would be a mistake. We are the market
establish our brand name at home firs t.
leader
9 -·-···· .. ..... and we can't simply stop selling this
line-· ..... . This matter needs further
4 In the old days we used to talk about the ' domestic product 10 _____
market' - that means your products are aimed at discussion.
everyone. These days it's different - we have d ifferent
products for different sectors. See page 146 for some discussion topics.
5 In my business there's very little interference or regulation
from governments. It's a . . protected
. _ . . . _ market!