Revenue Growth: Tracking the growth in revenue over time will indicate the

company's ability to increase its sales, which is a key indicator of business

success.

Contract Renewal Rate: This KPI measures the percentage of contracts that are
renewed by buyers and exporters. A high contract renewal rate indicates customer
satisfaction and a secure market.

Profit Margins: Monitoring profit margins helps assess the company's efficiency in
cost management and pricing strategies, which is crucial for long-term
profitability.

These KPIs demonstrate the company's ability to maintain long-term relationships

with reliable buyers and exporters, achieve strong financial performance, and
reduce risk, which are all attractive to potential investors.

Market Share: Monitor the company's share of the market within the agricultural
sector, which can help demonstrate its competitive position and growth potential.

Customer Satisfaction Surveys: Regularly conducting surveys to gauge customer

satisfaction with product quality, reliability, and service can demonstrate the
company's commitment to quality and customer retention