Dear Sir/ Madam

In the future, if you find that the continuing growth of your

company makes it necessary to expand its present reach of products, we strongly
recommend you to consider the biggest chain of outlets ‘AAREY’ (1800+ only in
Mumbai) which are very strategically located, besides accessibility and visibility
‘AAREY’ has very long hours of operations i.e. 5.30 a.m. to 10 p.m.

THE ‘AAREY VENTURE’

Background Profile:

‘AAREY’ as an organization has 1800+ Aarey booths in the city of Mumbai

through which their various Dairy products are sold. The Aarey outlets come under
the Greater Mumbai Milk Scheme [GMMS] which is controlled and supervised by
the Ministry of Dairy Development Corporation known as the [DDC]. Under the
GMMS there are total 1800+ outlets sprawled across the busy streets of Mumbai.
These booths are authorized and licensed holder and do not come under the
hawking zone regulation. Currently Aarey Milk & various other Dairy Products
like Aarey Energee (flavored milk) ,Aarey Lassi, Aarey Ghee ,Aarey Chaas, Aarey
Butter, Aarey Dahi are all been sold on these Aarey Booths for over the past 50
years. The current value of the sales of all the Dairy Products is approx. Rs.750
(seven hundred & fifty Lac rupees) per annum as per the GMMS. Traditionally all
the Aarey Booths had only been allowed to sell Aarey Milk & various other
Aarey Dairy products which were manufactured by all the three Dairies situated at
Worli, Kurla , & Aarey Milk colony (Goregaon) .

Currently Aarey Booths are classified into four types:

a) Aarey Milk Centers. (Only sell milk)

b) Aarey Energee Centers. (Sell Milk & all dairy products)

c) Aarey Sarita, (sell milk & all dairy products)

 d) Aarey Parlor. (Sell milk & all dairy products)

The Aarey booth concept works on a simple Franchise model wherein the Booth
is been allocated to the Booth Operator & Booth operator has an obligation to
shelf & sell all the Products introduced by the Dairy Apart from selling the Dairy
Products it’s also compulsory & mandatory for the Booth Operator to also sell &
shelf all the Products introduced & approved in the tender Agreement .In lieu of
the Business Opportunity & Booth allocated to the Booth Operator to sell all the
dairy Products & Approved category Products , the booth Operator has to pay a
fixed monthly rent to the Dairy. All the vested title Rights on the Aarey Booths as
well as Products to be sold on the Aarey Booths is governed by the GMMS.

The income accruing to the booth operators from selling of milk had
been limited and no opportunity was provided to them to expand the business and
create an extra source of income. It has been our company’s vision to take initiative
to revive the whole Aarey project not only look wise but in philosophy and in its
object too. We have now a unique and expanding opportunity to avail of this huge
marketing network to retail your products to the AAREY stalls which are
strategically located in every nook and corner of Mumbai.

Kindly find below the list of 10 Approved Categories approved by the GMMS in the
tender agreement to be introduced on all the Aarey Booths in Mumbai Market

LIST OF CATEGORIES APPROVED IN THE TENDER TO BE SOLD ON

AAREY BOOTHS .

01] CHIPS (NITRO –FLASH)

02] SEALED NECTOR JUICES & SQUASHES

03] PACKAGED PURIFIED WATER

04] BREAD

05] PRE-PAID / POST PAID TELECOM

06] FAST FOOD

07] BAKERY PRODUCT

08] BISCUITS

09] TEA / COFFEE (VENDING)

10] CHOCOLATES

LOCATION PROFILE

DAIRIES LOCATION NO. OF outlets

1] AAREY DAIRY – BANDRA TO DAHISAR 603

2] WORLI DAIRY – MAHIM TO CHURCHGATE 785

SION - CST
3] KURLA DAIRY – SION – MULUND 432

WITHIN BMC LIMITS TOTAL 1820

“Advantages of Aarey Venture”

 Mumbai‘s largest chain of 1800+ retail outlets.

 Reach of 1800+ outlets in Mumbai in a day with our existing Distribution Network

 Very high turnout ratio of all segments of people on the Aarey Outlets.

 Long operational working hours of the booths

 Official Permission to sell 10 categories of Products approved as per the tender

 Strategically located on the streets of Mumbai which cannot be missed out from
any Corner.

 Supervised & monitored by Government officials.

 All the Aarey Booths are licensed holder.

 90% of booths are having electrification & deepfreezes.

 Approval by BMC & and Honorable Supreme Court order to operate in the city on
the streets of Mumbai without any hawking regulations.
  Visibility & accessibility for your customize branding from all 3 sides of streets.

 Per Store Placement charges would be 300 Rs per Month Per product

 A well-defined and advanced distribution set up with a professional breed ofStaff

to procure orders and delivery Mechanism to cater to all the Aarey outlets from
time to time.

I hope the above points are of great help and instrumental in helping you to
strategize and develop your business to great heights. For any further queries
please feel free to Call Me.

Thanking you

Kavita Singh

9699844501 / 022-42669262