ASSIGNMENT 2

1. In what ways can guests book hotel rooms?

There are two types of hotel booking sources, including direct and indirect booking.
* Direct booking: This booking source is important to most hotel owners and is
considered the best long-term strategy for your hotel marketing and distribution strategy.
- By offering direct booking, customers can make their room reservations by sending an
email, calling the hotel, visiting and booking room services on your website, and social
media channels.
- Booking room through the hotel-owned website. Not only providing official
information of hotel services, but the website is also a powerful tool to convert lookers to
bookers without any cost. Therefore, it is very critical to build an online booking system
for your site.
- Booking room through hotel’s social media channels.
- Making a reservation through phone.
* Indirect booking: The advantage of indirect booking channels is offering many
choices for lookers. They can see many options from different hotels and compare prices,
services, promotions, etc., to choose the right hotel for their needs.
- Online Travel Agency
- Travel Agency
- Global Distribution System
- Metasearch Channel
2. What are the steps in taking a hotel reservation? Note down the language to
use in each step.
6 steps:
Modification and pre
- arrival activity

Confirmation notification

Reservation acceptance

Formulation of the reservation request

Communication with the hotel

Identification of the source of the business