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Netflix, Inc. is one of the world's leading entertainment services with approximately 220 million paid memberships in over 190 countries, enjoying TV series,
documentaries, feature lms, and mobile games across various categories and languages.
In April 2022, the company revealed its rst subscriber decline since 2011, with a loss of 200,000 subscribers in the rst quarter of 2022 (1Q 2022). During the
2Q 2022 earnings, Netflix reported nearly a 1 million subscriber loss between April and July. This is the company's largest-ever subscriber losses, with the US and
Canada having the most cancellations in the quarter, followed by Europe.
Netflix revealed that it had lost 1 million members for the rst time in two decades; it claimed that it was a result of rising inflation and increasing competition in
the streaming market.
Price increases are also the reason behind the loss of Netflix subscribers. Netflix plans and pricing show that, in the United States, a "standard" plan that allows
two users to watch content simultaneously per account costs $15.49 in June 2022, up from $14 in January 2022. In the UK, basic and standard plans have
increased since January by GBP1 a month to GBP6.99 and GBP10.99, respectively.
As the pandemic eases, other video streaming services are also working hard to attract new users with their own award-winning programming. The company faces
strong competition from Apple TV, HBO Max, Amazon Prime, and Disney+.
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Netflix Reports Loss of Subscribers for the Netflix to Provide Ad-Supported Tier Streaming Giant Netflix Lays Off Hundreds of
First Time in a Decade Employees
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Update 2019 – Q1 2022, $ Million) Supported Subscription Plan
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