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Abstract
With the introduction of digital banking, the financial environment has changed and is now more
convenient, efficient, and flexible around the world. This study explores the "Perception, Attitude,
and Preference of Digital Banking" dynamics in Bangladesh among people and Small and
Medium Enterprises (SMEs). This research is guided by four main objectives: assessing the
knowledge and acceptance of digital banking services; examining the factors influencing attitudes
and perceptions of digital banking; identifying the challenges and preferences associated with
using digital banking services; and, most importantly, providing strategic recommendations for
improving the uptake and effectiveness of online banking services in the area.
According to the results, the regression model as a whole is statistically significant and accounts
for a sizable percentage of the variance in the dependent variable. Important characteristics that
impact how people view, feel about, and favor digital banking include Q3ServicedType,
Q5Securityandreliability, and Q12Riskyornot. These variables show considerable effects,
suggesting that respondents' attitudes toward digital banking are significantly shaped by the sort
of services offered, security and dependability, and perceived risk. On the other hand, it doesn't
seem that variables like service adoption (Q13Serviceadopted) and factors impacting digital
banking (Q4Factorsinfluenced) are very important. Furthermore, the research reveals inverse
links between a number of independent factors and "Q2DigitalBankServices," indicating possible
connections that need more investigation. The overall level is not overly high, even though
several variables show moderate multicollinearity, and the regression model identifies
heteroskedasticity. The study offers significant insights into the determinants that impact the
views of digital banking, emphasizing prospects for improved adoption and utilization of
services. The study's conclusions include the necessity of customized marketing tactics to
advance a variety of service offerings and improve public perceptions of security. When it comes
to improving online banking services in Bangladesh after launching, addressing perceived
dangers associated with digital banking and addressing heteroskedasticity concerns should come
first.
These results add to the continuing conversation about Bangladesh's uptake and development of
digital banking services. Understanding and addressing the unique characteristics that determine
perceptions and preferences is essential for increasing access to and enhancing the effectiveness
of online banking services in the nation as the financial industry continues to change in the digital
era.
1 | INTRODUCTION that digital banking services are available to
Digital banking, often known as online all parts of the population will be critical to
banking or e-banking, is a banking system fulfilling digital banking's full potential in
that enables consumers to conduct a variety Bangladesh.
of financial activities and services over the In this paper we aim to find out how
internet or electronic channels such as mobile people will accept this digital banking system
applications and automated teller machines in this present world. What are the thoughts
(ATMs). It signifies a transition away from people are having about this digital banking.
traditional, in-person banking and toward a This paper not only focuses on individual it
more convenient, technology-driven will focus on the SMEs also.
approach. Banking has always been done This paper will explore the
mostly through physical branches and in- acceptance and knowledge of digital banking
person contacts. Digital banking, on the other services among SMEs and people in
hand, reimagines this paradigm by providing Bangladesh. It will investigate the variables
financial services via electronic channels, affecting attitudes and perceptions of digital
allowing consumers to manage their banking. Also determine the preferences for
accounts, conduct transactions, and access and difficulties in using digital banking
banking services without the requirement for services. Objectives to offer suggestions for
physical presence. While digital banking has boosting the uptake and efficiency of online
several advantages, it also raises concerns banking services.
about cybersecurity, data privacy, and the The paper is structured as follows:
digital divide. Efforts are required to Section 2 discusses the relevant literature;
guarantee the security of the transition to Section 3 outlines the methodology; Section
digital banking and that all sectors of society 4 discussion on analysis Section 5 providing
may access and profit from these services. recommendations based on findings and
Digital banking is altering the global giving conclusions.
financial environment by making financial
services more accessible, efficient, and 2 | LITERATURE REVIEW
inventive, with the potential to boost the
world's economy and financial inclusion The perception, attitude, and preference of
(Abedin & Alom 2012). Embracing digital the digitalization banking process have been
banking can provide various benefits to studied, analyzed, and documented from
Bangladesh, a country with a huge population different perspectives. Customers face the
and great economic growth potential. need for digitally specified initiatives to gain
Bangladesh should invest in digital more response in the internal process of
infrastructure, provide all citizens with banking other than the literature. In the
affordable and reliable internet access, and process of digitalization in banking a lot of
emphasize cybersecurity and data privacy lacking’s were found in internal integration
(Bangladesh Bank 2018). Furthermore, and IT by multiple stakeholders.
encouraging financial literacy and ensuring
Innovative digitalization in Bangladesh is not ecosystem can impact the digitalization in
documented sequentially. Other than a few banking.
significant digital facilities the rest of the
Mobile banking influences the development
internal processes of digitalization did not
of socio-economic variables. In Bangladesh,
receive sufficient consideration for research.
agent banking is still in the process of
Bangladesh Bank took some of the
improvement. The report intends to show the
noteworthy internal initiatives to process
eye-catching internal process of
under the financial inclusion program for
digitalization from the liberation period to
digitalization which will also reduce the
this date for customer-oriented services.
paperwork (Hasnat 2023).
Digital Bank in Bangladesh is likely to
In Bangladesh, there's no shortage of enhance financial inclusion and reduce costs.
online banking, and all of the major banks
The digital era made all the work easy
already have the facilities of mobile banking
for us including the banking sector. The rise
apps. However, there is a clear shortage of
of digital banking is one of the outcomes of
digitalization in the banking sector in the
the digital age. This paper will describe the
country. E-banking highlighted various
growing perception, attitude, and preference
services and ATMs added a new dimension in
of digital banking in India. Further digital
Bangladesh (Amin 2018). Agent banking is
banking products and benefits will be shown.
one of the very recent banking services in
The problem regarding digital banking will
Bangladesh yet to be remarkable in the
be discussed. As it plays a prominent role in
course of digitalization.
the economy of the country.
In digital banking, all the financial and
Half of the population in India lives in
banking services are carried through a
villages where there is no good network
browser or mobile app on a phone or
facility. They are not well educated or
computer. As digital banks keep their services
introduced to e-banking and are afraid of
and products in the cloud it is much more
fraud which is not good for digital banking
affordable for both banks and their users.
(Pinki & Aryan 2022). Some of the products
Digital banking is extremely prominent
of digital banking in India are UPI, NEET,
around the globe with hundreds of millions of
RTGS, AND ATM. There are many
users.
advantages of digital banking in India and
We are now in an era of digitalization still various challenges regarding those
of everything, even in the banking sector. The services.
banking sector is considered one of the
Banks are developing and converting
wealthiest businesses at the present time.
more digital business models across the
Traditional banking is cognizant of digital
world by exploring ways. Despite aggressive
access to implement numerous existing and
offerings from non-banks, there have not
new technologies to improve workflow and
many discrete changes till now. Digital
cut expenses. Thus, disruptive innovations,
banking reduces paper-based interactivity
financial technologies, and the digital
and enhances the products with value-added engesEncounteredQ7Facilitiesloande
services for their customers to save time. The positsetQ11Advantages
process of digitalization becomes more Q12Riskyornot
disruptive when the value chain breaks apart Q15InterestedinFeatures
from customer interactions, transaction • corrQ2DigitalBankServicesQ4Using
processes, and configurations of products. MotivesQ5ComfortablenessQ6Chall
Moving forward from this situation will engesEncounteredQ7Facilitiesloande
require new revenue models equipped with positsetQ11AdvantageQ12Riskyorno
innovative products and services, much more tQ15InterestedinFeatures
flexible processing, and comprehensive • vif
cultural changes. Digitalization holds • hettest
boundaries of the current process, challenges • regQ2DigitalBankServices
in banking innovation, consideration of Q4UsingMotivesQ5Comfortableness
customer circumstances, and mechanization Q6ChallengesEncounteredQ7Faciliti
of future works for overall improvement in esloandepositsetQ11AdvantagesQ12
the banking sector. RiskyornotQ15InterestedinFeatures,
3 | METHODOLOGY vce(robust)
The low p-value for the F-statistic in this Each variable's degree of multicollinearity is
result implies that the regression model under indicated by the VIF values. Generally
analysis is statistically significant, speaking, variables with VIF values more
accounting for approximately 53.12% of the than 5 or 10 are regarded as having strong
variation in the dependent variable. The multicollinearity and may require
corrected R-squared, which is somewhat modification in your regression model.
lower at 50.19%, accounts for the number of Although several of the variables in our
predictors. A measure of a typical error in the analysis have considerable VIF values
model's predictions is the Root MSE (around 3), the mean VIF of 1.98 indicates
(.06443). that overall multicollinearity is not very high.
Nevertheless, it's still critical to take
multicollinearity into account when
evaluating the findings of your regression
study and, if needed, to think about ways to
deal with it.
4-Others.
4. What motives you consider using these services for your financial activities?
5-Others
0-None.
5. How comfortable do you feel using digital platforms for sensitive financial transactions?
1-Very comfortable
2-Somewhat comfortable
3-Neutral
4-Somewhat uncomfortable
5-very uncomfortable.
6. Are there any challenges you’ve encountered while using these banking services? (If yes, what did you encountered?)
7. Do you take facilities like loan, deposits etc. from your bank?
1-Yes 0-No
8. If yes, is there any problems faced by you? And how do you think that can be mitigated?
Ans-
1-Yes 0-No
10. What idea come to your mind when you hear the word Digital Banking?
Ans-
11. What advantages do you think digital bank can bring for your financial transactions?
12. Do you think that the digital banking is way risky than the traditional one? If yes why?
1-Yes 0-No Ans-
13. As a young professional, what kind of financial products you are expecting from digital banking? (loans, DPS etc.)
Ans-
14. How do you think digital bank should be?
Ans-
15. If you are used to with the traditional baking system, if digital banking offers you the same features, are you interested
to receive it?
1-Yes 0-No
2-User-friendly interfaces.
6-Others.
4-No comments.
6. Have you ever encountered any security issues or fraudulent activities related to these services?
1-Yes 0-No
7. What measures do you take to ensure the security of these services that you are using?
9. Do you believe that digital banking can enhance financial management and efficiency for SMEs?
1-Strongly believe.
2-Somewhat believe.
3-Not sure.
10. What are the benefits you are expecting associated with digital banking for SMEs?
2-User-friendly interfaces.
4-Cost Savings.
5-Greater security.
6-Others.
11. What kind of financial products you are expecting from digital banking? (loans, DPS etc.)
Ans-
12. Do you think digital banking is risky?
1-Yes 0-No
13. Do you think there are any services that traditional bank offers that should be adopted by digital banking?
0-No.
2-No comments.
14. If you are used to with the traditional baking system, if digital banking offers you the same features, are you interested
to receive it?
1-Yes 0-No
Part-B
Please, fill out the following information about yourself.
Age: 1/below 20, 2/20 – 30, 3/30 – 40, 4/40 – 50, 5/50 & above
Monthly Income: 1/below 15,000; 2/15,000 – 30,000; 3/30,000 – 45,000; 4/45,000 – 60,000;