Buyer

Persona
Template
Template by GrowthChannel.io
What's inside
YOUR BUYER PERSONA TEMPLATE

Here's an easy guide to creating your user personas.

Our template will help you segment your audience, create better-
performing marketing campaigns, and improve your product
proposition in the market.

Buyer peronas will help you identify some of the key elements of your
target audience:

What are your users’ pain points?

What goals do they want to achieve?
Where do they seek information?
How do they make decisions?
How can you reach them online?

Template by GrowthChannel.io
 What your audience wants to achieve? What is their ultimate goal or a milestone that you will help
Goals them with?

What is your audience currently struggling with? What challenges do they have? What problems
Pain points will you be able to solve for them?

Who influences their decision? Is it their friends & family? Social media? Parents? Who else should
Influence you be "selling" to?

What will make them buy your product? Is it just the price? A strong case study? A month of a free
Decision criteria trial? What is that last thing in their decision journey that will pull the trigger?

How will your customers want to measure the impact of your product? Is it money saved, money
KPI's made, number of trips?

What do your customers favor and what they hate? Is it a fancy packaging they like? Or a sales call
Likes & Dislikes on a Friday afternoon that they hate?

Template by GrowthChannel.io
 Growth Channel Persona snippet

Template by GrowthChannel.io
How to use the
template
CUSTOMER INSIGHT
Speak with your current users to identify their challenges and current
experience when it comes to the problem you are trying to solve. Record all
the feedback in the template on page 6.

STRATEGY
Based on user feedback, map the touchpoints (channels) where your users
spend time (1), where they look for information (2), and who they rely on as
their influencers (3). What content do they find interesting and engaging?
What proof (KPI's) do you need to include in your communications to make
them buy your product?

PLAN
Make an action list of items you need to make in order to reach your auience.
How can you improve their current experience?

Template by GrowthChannel.io
Persona:

AD TARGETING

Bio Age Gender

Location

Technology Social networks

Platforms

Goals Pain points Influence

Keywords

Decision criteria KPIs Likes Dislikes

Template by GrowthChannel.io
Over to you!
If you enjoyed this template, share it with your friends and colleagues!
You can also generate your custom personas within Growth Channel itself.
Simply go to GrowthChannel.io to get started!