Specialized Investments and
Contract Length
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eh Crone ag
Contracting Environment and Contract
Vertical Integration
+ Produce inputs internally
+ Use when inputs require
~ a substantial spedaied investment.
= generate significant transaction cost
~ complex contracting or uncertain economic environments
+ Advantages:
~ "Skips the middleman"
= Reduces opportunism
= witigates transaction costs
+ Disadvantages:
~ Managers must create an internal regulatory mechanism
~ Bear the cost of setting up production facies,
= No longer specialized in producing ts output
Optimal Procurement of Inputs
Managerial Compensation and the
Principal-Agent Problem
+ The primary obstacle is the separation of
ownership and control.
incipal-agent (P-A) problem: ifthe owner is not
present to monitor the manager, how can she get the
‘manager to do what isin her best interest?
= Owners have to incent managers since they are not
present to monitor.
Managers’ Compensation Mechanisms
+ Manager's economic trade-off
= Leisure,
= labor
+ Fixed salary
Receives wage independent of labor hours an effort
* Nostiongincenve te monitor ater empoyees bor hous
Srastior.
+ hoverely impact fem perfomance
+ Incentive contract
= Tie manager wage to firm performance ike profits).
= Manager makes labor leisure choice and is accordingly
compensated
Incentive Contracts
+ Away to align owners’ interests with that of
the actions of its manager.
+ Examples include:
— Stock option
— Other bonuses directly related to profits.
External Incentives
* Outside forces can provide manages with the
incentive to maximize profits, and include:
— Reputation
— Takeover threat
The Manager-Worker
Principal-Agent Problem
+ The owner-manager, principal-agent problem
is not unique.
= Asimilar problem exists between the firm's
‘managers and the employees he or she
supervises.
Solutions to the Manager-Worker
Principal-Agent Problem
‘Manager-worker principal-agent problem
solutio
— Profit sharing
— Revenue sharing
~ Piece rates
Conclusion
*+ The optimal method for acquiring inputs
depends on the nature of the transaction
costs and specialized nature of the inputs
being produced,
* To overcome the owner-manager and
manager-worker principal-agent problems,
principals must align the agents’ interests with
the principals’ interests.Management's Role
Methods of Procuring Inputs
+ Spot exchange
~ Aan informal relationship between a buyer and seller in
‘which nether party is obigated to adhere to specific
terms for exchange.
+ contract,
~ ‘formal relationship between a buyer and seller that
‘obligates the buyer and seller to exchange at terms
Specified in algal document.
Produce inputs internally (vertical integration)
= Asituation where a frm produces the inputs required
to-make is final product.
Methods of Procuring Inputs In Act
+ Determine whether the following transactions involve
spot exchange, a contract, or vertical integration:
= Gone 1 PC's legally obligated to purchase 300 computer
hips each year for the new 3 years rom AML. The price
palin the fst yeor 200 perch, and the pice Fes
uring the second and third years bythe same percentage
Bylwhich the wholesale pies index ses during those
ears.
~ Gone 2 Pc purchased 300 computer chips fom a firm that
Fann advertisement in the back of computer magazine
= Gone 3 PC manufactures its avn motherboards nd
Computer chips forts personal computers,
+ Answers:
Clone 1 PCis using a contact
= Cone 2 PC used the spot exchange.
= Cone 3 PC uses verti integration
Transaction Costs
* Cost associated with acquiring an input that is
in excess of the amount paid to the input
supplier.
+ Types of “obvious” transaction costs
~ Cost of searching for a supplier.
~ Cost of negotiating a price.
investments and expenditures required to
facilitate exchange
Types of “Hidden” Transaction Costs
+ Specialized investment
‘= Expenditure that must be made to allow two
patties to exchange but has litle or no value in
any alternative use
+ Relationship-specific exchange
Atype of exchange that occurs when the parties
toa transaction have made specialized
investments
Types of Specialized Investments
+ Types of specialized investments
= Ste specty
physcaaeetspecinty
~ Dediated assets
Human capital
Implications of Specialized
Investments
+ Implications of specialized investments
Costly bargaining
~ Underinvestment
— Opportunism and the “hold-up problem”
Optimal Input Procurement
+ How should a manager acquire inputs to
minimize costs?
— Depends on the extent of the relationship-specific
exchange.
Spot Exchange
+ Characteristics of the spot exchange:
— No relationship-specific investment.
— Absence of transaction costs, and many buyers
and sellers, imply that the market price is
determined by the intersection of demand and
supply
= Opportunism
= Underinvestment in specialized investments
Contracts
* Characteristics of contracts:
= Use when inputs require a substantial specialized
investment.
= Typically requires substantial up-front
expenditures.
~ Specifies prices of inputs prior to making
specialized investments.
* Reduces likelihood of opportunism.
“+ Reduces liked to skimp on specialized investment.
— Requires decision on optimal contract length.
Optimal Contract Length
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