Basics of Social Research Qualitative and Quantitative Approaches Canadian 1st Edition Neuman Test Bank

Basics of Social Research Qualitative
and Quantitative Approaches Canadian

1st Edition Neuman Test Bank
Visit to Download in Full: https://testbankdeal.com/download/basics-of-social-researc
h-qualitative-and-quantitative-approaches-canadian-1st-edition-neuman-test-bank/
Chapter 10 Non-Reactive Research and Secondary Analysis
10.1 Essay Questions
1) What reliability problems can arise in existing statistics research?
Answer:
Diff: 5 Page Ref: 237
Topic: Existing Statistics & Documents, Secondary Analysis
Skill: 06. Explain reasons for using a specific process/procedure
Objective: 10.01 Understand reliability & validity in nonreactive res.
2) What is secondary data analysis? What are its advantages and disadvantages?
Answer:
Diff: 5 Page Ref: 232-237
Skill: 04. Express familiarity with the range of techniques/methods
Objective: 10.02 Recognize strengths/limits of exist stats & secondary
3) What is the purpose of multiple coders in content analysis? What possible problem can this create? How
might one deal with the problem?
Answer:
Topic: Content Analysis
Skill: 06. Explain reasons for using a specific process/procedure
Objective: 10.03 Distinguish types of coding in content analysis/issues
4) Describe the aggregation problem in existing statistics.
Answer:
Skill: 39. Identify strengths/weakness of second data & existing st
5) Explain problems with inferences and validity in content analysis research?
Answer:
Diff: 6 Page Ref: 228-229, 237
Skill: 38. Explain coding in content analysis and know limitations
6) Give an example of the fallacy of misplaced concreteness and explain why it is deceptive.
Answer:
Skill: 08. Provide examples of abstract ideas/principles
10.2 Multiple Choice Questions

Refer to the following paragraph to answer the questions below.
Undergraduate student Stanley Sleuth conducted a content analysis study of the Toronto Star newspaper
between 1915 and 2005. He first identified relevant articles involving government regulation of business.
After finding 20,000 such articles, he systematically sampled articles with a sampling interval of 50. He
then coded each sampled article based on the subjective meaning it expressed, as pro- or anti-government
regulation using a 1 to 10 scale (1 = very anti-regulation, 10 = very pro-regulation).
1) In this study, Stanley used

A. latent coding.
B. manifest coding.
C. generic coding.
D. intervention strategy coding.
E. contingency coding.
Answer: A
Skill: 01. Apply abstract learning to realistic situations
Objective:10.03 Distinguish types of coding in content analysis/issues
2) Which of the following is FALSE about secondary data analysis?

A. A gap may exist between a researcher's conceptualization of a variable and how it is
measured in available data.
B. Locating data with specific variables of interest can be time consuming and sometimes a
researcher may not make data available.
C. Information about how data was collected may be insufficient to determine whether there
is bias.
D. It is very expensive compared to equivalent primary data collection.
E. It facilitates replication.
Answer: D
3) The most valuable general source of existing statistics for studying the United States is
A. Gallup polls.
B. Demographic Yearbook.
C. World Book Encyclopedia.
D. Superintendent of Documents.
E. Statistical Abstract of the United States.
Answer: E
Skill: 15. Understand types & strengths/weaknesses of sources
4) Professor John Juniper was interested in using Statistics Canada data to examine the trend in
Canadian unemployment rates for the last forty years. Yet, he found that unemployment was not
recorded accurately in each year. This is an issue of
A. reliability.
B. validity.
C. ecological fallacy.
D. ideal types.
E. verstehen.
Answer: A
5) Professor Ernie Easter has a list of measures on the French influence in the Moncton, New
Brunswick area. He asked you to identify the one that is NOT an Unobtrusive Measure. Which
one is it?
A. the wear on novels in Moncton public libraries written in French
B. walking down a street in Moncton and noticing that most of the signs in stores in a
neighborhood are in French
C. a list of votes supporting bills on bilingual education in the New Brunswick legislature
with the area represented by each legislator noted on the list
D. a box of 300 letters written by people living in Moncton to relatives living in French
speaking areas outside the province (e.g., Quebec) between 1980 and 1985
E. a survey using a three-page questionnaire partly written in French that was distributed to
residents of a neighbourhood
Answer: E
Topic: Non-Reactive Measures
6) Which of the following is an example of an Unobtrusive Measure?

A. a telephone interview with voters asking them how they intend to vote
B. a three-week laboratory experiment to see whether students who participate in an exercise
program lose more weight than those who follow a special diet
C. a mailed questionnaire to mayors asking whether their town has an evacuation plan in
case of a nuclear
D. power plant disaster
E. all of the above
F. none of the above
Answer: E
Skill: 35. Recognize reactivity & external validity problems
7) In content analysis, researchers usually use what type of sampling?

A. snowball
B. quota
C. probabilistic or random
D. judgmental
E. none, sampling does not occur
Answer: C
Skill: 28. Recognize situations for various types of random samples
8) Professor Aaron Acorn counts the number of total people and percentage who are Asian in a
sample of 400 TV commercials shown during a one month period on two Vancouver area stations.
He wants to see whether the percentage of Asians in commercials equals, is greater than, or is less
than the percentage of Asians in the area population. He is using
A. latent structure measurement.
B. generic content coding.
C. manifest content coding.
D. corroborative coding.
E. latent content coding.
Answer: C
9) Which is a major ADVANTAGE of content analysis?

A. It is time consuming and requires a large staff with specialized equipment.
B. It is unobtrusive.
C. It cannot measure how people experience the "text" or how the text affects them.
D. It cannot be used to study materials which are not written or recorded.
E. None of the above.
Answer: B
10) Compared to latent coding in content analysis, manifest coding seems to have
A. greater reliability than latent coding.
B. lower validity than latent coding.
C. greater validity than latent coding.
D. lower reliability than latent coding.
E. A and B.
Answer: E
11) Professor Lorna Lovebird codes the number of times the word "sex" is used in commercials. She
is examining
A. lateral structure.
B. ecological content.
C. manifest content.
D. corroboration.
E. latent content.
Answer: C
12) What is found in garbage dumps or the trash left over after a movie are examples of
A. traces.
B. erosion.
C. accretion.
D. hash marks.
E. vital statistics.
Answer: C
13) Graduate student Karen Koolray compared two textbooks. She counted the word "he" 80 times in
book A and 20 times in book B. She also found book A contained the word "chairman" 40 times
while it only appeared 10 times in book B. She can conclude
A. book A is four-times more sexist than book B.
B. the words "he" and "chairman" appeared four times more often in book A than in book B.
C. students using book A will become more sexist than those using book B.
D. a teacher who chooses book A is more sexist than one who chooses book B.
E. C and D.
Answer: B
Diff: 6 Page Ref: 223-224, 228-229
14) An example of a problem with existing statistics can occur when a researcher defines a concept,
such a unemployment, in one way but the available statistical information gathered by a
government agency uses a different definition. This can create what type of problem?
A. A problem of validity
B. A problem of misplaced concreteness
C. A problem of missing data
D. A problem of reliability
E. E) A problem of inference
Answer: A
10.3 Key Terms Vocabulary Questions

1) accretion measures
Answer: Nonreactive measures of the residue of the activity of people or what they leave behind.

Skill: 50. Ability to Define Key Terms
2) coding
Answer: The process of converting raw information or data into another form for analysis. In
content analysis, it is a means for determining how to convert symbolic meanings in the text into
another form, usually numbers.

3) coding frame
Answer: An exhaustive list of all possible values that codes may take in content analysis

4) coding system
Answer: A set of instructions or rules used in content analysis to explain how to systematically
convert the symbolic content from text into quantitative data.

5) content
Answer: Refers to words, meanings, pictures, symbols, ideas, themes, or any message that can be
communicated.

6) content analysis
Answer: Research in which one examine patterns of symbolic meaning within text that may be
written, audio, visual, or other mediums of communication.

7) erosion measures
Answer: Nonreactive measures of the wear or deterioration on surfaces due to the activity of
people.

8) fallacy of misplaced concreteness
Answer: When a person uses too many digits in quantitative measure in an attempt to create the
impression that the data are accurate or the researcher is highly capable.

9) Latent coding
Answer: A type of content analysis coding in which a researcher identifies subjective meaning
such as general themes or motifs in a communication medium.

10) Manifest coding
Answer: A type of content analysis coding in which a researcher identifies first develops a list of
specifics words, phases, or symbols, then find them in a communication medium.

11) nonreactive
Answer: Measures in which the people being studied are unaware that they are in a study.

12) reactive
Answer: Measures in which the people being studied are aware that they are in the study.

13) recording sheet
Answer: One or more pages on which a researcher writes down systematically what has coded
been coded from text in content analysis.

14) structured observation
Answer: A method of watching what is happening in a social setting or noticing information in

communication that is highly organized and that follows systematic rules for careful observation
and documentation.

15) text
Answer: A general name for symbolic meaning expressed within a communication medium and
measured in content analysis.

16) unobtrusive measure
Answer: Another name for nonreactive measures. It emphasizes that the people being studied are
not aware of it because the measures are not obvious and do not intrude.


Basics of Social Research Qualitative and Quantitative Approaches Canadian 1st Edition Neuman Test Bank

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Basics of Social Research Qualitative and Quantitative Approaches Canadian 1st Edition Neuman Test Bank

Uploaded by

Copyright:

Available Formats

Basics of Social Research Qualitative

and Quantitative Approaches Canadian

4) Describe the aggregation problem in existing statistics.

5) Explain problems with inferences and validity in content analysis research?

10.2 Multiple Choice Questions

1) In this study, Stanley used

2) Which of the following is FALSE about secondary data analysis?

6) Which of the following is an example of an Unobtrusive Measure?

7) In content analysis, researchers usually use what type of sampling?

9) Which is a major ADVANTAGE of content analysis?

10.3 Key Terms Vocabulary Questions

Diff: 4 Page Ref: 219

Diff: 4 Page Ref: 222

Diff: 4 Page Ref: 223

Diff: 4 Page Ref: 223

Diff: 4 Page Ref: 221

Diff: 4 Page Ref: 221-228

Diff: 4 Page Ref: 220

8) fallacy of misplaced concreteness

Diff: 4 Page Ref: 233-234

Diff: 4 Page Ref: 223-224

10) Manifest coding

Diff: 4 Page Ref: 223

Diff: 4 Page Ref: 219

Diff: 4 Page Ref: 219

13) recording sheet

Diff: 4 Page Ref: 227-228

14) structured observation

Answer: A method of watching what is happening in a social setting or noticing information in

Diff: 4 Page Ref: 222

Diff: 4 Page Ref: 221

Diff: 4 Page Ref: 219-221

You might also like